STOUFFER'S® Launches Mac 'N' Cheese Food Truck In New York City To Support Hurricane Sandy Relief Efforts

  STOUFFER'S® Launches Mac 'N' Cheese Food Truck In New York City To Support
                        Hurricane Sandy Relief Efforts

Notable NYC Chefs Create Unique Twists on STOUFFER'S® Macaroni & Cheese,
Donating 100% of Profits From Macaroni and Cheese Purchases to the Mayor's
Fund to Advance New York City in Support of Hurricane Relief

PR Newswire

SOLON, Ohio, Jan. 24, 2013

SOLON, Ohio, Jan.24, 2013 /PRNewswire/ --Nestle Prepared Foods Company
announced today that the STOUFFER'S® Mac 'N' Cheese Truck and an all-star
group of celebrity chefs will hit the streets of New York City serving unique
twists on STOUFFER'S® Macaroni & Cheese, with 100% of profits from macaroni
and cheese  purchases benefiting the  Mayor's Fund to Advance New York City in
support of Hurricane Sandy relief efforts. The STOUFFER'S® Mac 'N' Cheese
Truck will operate on weekdays from Monday, January 28 – Thursday, February 14
at a variety of locations across the city. Locations and service times will
be regularly updated on and

Through the STOUFFER'S® Mac 'N' Cheese Truck, Master of Spice Lior Lev Sercarz
and Southern "Grill Girl" Elizabeth Karmel will join six other famed New York
chefs to delight locals with their twists on STOUFFER'S® Macaroni & Cheese for
$4 per bowl. On most days, Chefs Sercarz and Karmel will serve traditional
STOUFFER'S® Macaroni & Cheese, which is prepared using freshly made pasta and
100% real cheddar cheese, as well as five restaurant-inspired variations:
Chili Mac, BBQ Mac, Mex Mac, Veggie Mac and 'Shroom Mac.

On select days, the STOUFFER'S® Mac 'N' Cheese Truck will feature a chef du
jour who will serve their own specialty macaroni and cheese dish, revealed
that morning, along with the traditional STOUFFER'S® Macaroni & Cheese.

Tuesday, January 29   - Seamus Mullen, Executive Chef/owner of Tertulia
                      and TV personality on The Next Iron Chef and Chopped
                      - Amanda Freitag, former Executive Chef of The
Thursday, January 31  Harrison  and  TV personality on Unique Eats,
                      Chopped, Iron Chef America
Tuesday, February 5   - Lee Anne Wong, TV personality on Iron Chef
                      America, Unique Eats and The Next Iron Chef: Redemption
Thursday, February 7  - Marc Murphy, Executive Chef/owner of Benchmarc
                      Restaurants and TV personality on Chopped
                      - Chris Santos, Executive Chef/owner of The
Monday, February 11   Stanton Social, Beauty & Essex and TV personality on
Thursday, February 14 - Sarah Simmons, chef/curator of CITY GRIT and
                      Food & Wine's first-ever "Home Cook Superstar"

At the close of the three week promotion, sales will be tallied and the chef
du jour with the top-selling STOUFFER'S® Macaroni & Cheese creation will have
$25,000 donated on their behalf by STOUFFER'S® to further the Mayor's Fund
Hurricane Sandy relief efforts. This donation will be on top of the donation
of the truck's macaroni and cheese sales throughout the promotion.

Additionally David Bailey, Stouffer's Chef du Cuisines from the Nestle
Culinary Center, will serve his signature dish – Mex Mac – on Wednesday,
February 6.

"Since 1954 our vision has been to create delicious food from only the best
ingredients," says Tom Moe, Director of Marketing for STOUFFER'S®. "With this
line up of talented chefs on the STOUFFER'S® Mac 'N' Cheese Truck adding their
unique toppings to our popular macaroni and cheese, we're eager to demonstrate
to consumers – right on the streets of New York – that we make our macaroni
and cheese just the way they'd make it at home."

The STOUFFER'S® Mac 'N' Cheese Truck initiative will kick off on Sunday,
January 27 in the Gerritsen Beach community in Brooklyn, NY from 11am – 3pm
with Chefs Sercarz and Karmel serving up free bowls of one of America's
favorite comfort foods as the community continues to rebuild.

"We're excited to work with such a talented group of chefs to raise funds for
Hurricane Sandy recovery," said Chef Sercarz. "With the STOUFFER'S® Mac 'N'
Cheese Truck, we hope to help a city that many chefs call home."

For additional information on the STOUFFER'S® Mac 'N' Cheese Truck schedule,
locations, recipes, and dates and times of celebrity chef appearances, please
visit and join the conversation on Twitter at and via the hashtag #stouffersmobilemac.

The Mayor's Fund retains no administrative fee, and one hundred percent of
donations in support of hurricane relief are being dispersed to relief efforts
and organizations. Funds will support immediate aid needs – including, food,
cleaning materials and hygiene supplies – as well as long-term relief and

About Nestle USA
Named one of "The World's Most Admired Food Companies" in Fortune magazine for
fifteen consecutive years, Nestle provides quality brands and products that
bring flavor to life every day. From nutritious meals with LEAN CUISINE® to
baking traditions with NESTLE® TOLL HOUSE®, Nestle USA makes delicious,
convenient, and nutritious food and beverage products that make good living
possible. That's what "Nestle. Good Food, Good Life" is all about. Nestle
USA, with 2011 sales of $10 billion, is part of Nestle S.A. in Vevey,
Switzerland — the world's largest food company with a commitment to Nutrition,
Health & Wellness — with 2011 sales of $94 billion. For product news and
information, visit or

STOUFFER'S® is a registered trademark owned by Societe des Produits Nestle
S.A., Vevey, Switzerland.

Other trademarks are the properties of their respective owners, and no
endorsement or sponsorship of this promotion – or of STOUFFER'S or Nestle –
should be implied.

Media Contacts:
Jacqueline Muglia, Taylor, 212-714-5795,
Roz O'Hearn, Nestle USA, (440) 264-5170,

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