eLayaway, Inc. Targets Magento Merchants In Its Latest Release

  eLayaway, Inc. Targets Magento Merchants In Its Latest Release

 Online Layaway Payment Plugin is Now Available for Magento’s 150K+ Merchants

Business Wire

TALLAHASSEE, Fla. -- January 24, 2013

eLayaway®, Inc. (OTCBB: ELAY) (“eLayaway” or the “Company”), has today
announced the release of a new, customizable layaway payment plugin for
eCommerce merchants using the Magento platform. Merchants using the popular
eCommerce platform will now be able to expand their suite of payment options
to include layaway powered by eLayaway, the Internet’s largest third-party
layaway payment technology. Magento is one of the largest eCommerce platforms,
hosting over 150,000+ businesses, including some of the world’s largest
brands.

This is the second release this month that targets merchants using a specific
eCommerce platform. By offering their layaway solution across a large network
of merchants, eLayaway is able to spread the cost of development across
multiple merchants, making their layaway solutions more affordable and
accessible to smaller and medium-sized retailers. More modules are expected as
the Company works towards expanding its merchant-user base.

“Merchants need solutions that are easy to implement and that will have a
positive and immediate effect to the bottom line,” said Tom Carluccio, VP of
IT & Operations Management at eLayaway. “By eliminating barriers to entry like
cost and integration, more and more retailers will be able offer layaway to
their customers.”

The Company’s latest modules will make it easier for merchants to integrate
eLayaway into their existing checkout process. The eLayaway Payment Module
simplifies the administration of a retailers’ layaway program by:

  *Immediately notifying merchants of a new layaway order
  *Scheduling payments to be automatically debited from the customer’s
    checking account
  *Providing real-time monitoring of each layaway plan through eLayaway’s
    Merchant Control Center
  *Alerting the merchant of items or services that are ready to be fulfilled
    upon receipt of final payment

The eLayaway Payment Module is compatible with version 1.7.x, Magento’s latest
version, and can be downloaded for free by visiting this link. An eLayaway
Merchant Account is required to use the module. eLayaway charges a one-time,
$99.95 setup fee to integrate the eLayaway Service. Thereafter, eLayaway
Merchants are charged a monthly service fee as low as $14.95.

About eLayaway, Inc.

eLayaway, Inc., is a publically-traded (OTCBB: ELAY) American payment and
retail technology company headquartered in Tallahassee, Florida. To learn more
about eLayaway, Inc., and supported brands, please visit: eLayawayInc.com.

Safe Harbor Statement

This report includes forward-looking statements covered by the Private
Securities Litigation Reform Act of 1995. Because such statements deal with
future events, they are subject to various risks and uncertainties and actual
results for the current fiscal year and beyond could differ materially from
the Company's current expectations. Forward-looking statements are identified
by words such as "anticipates," "projects," "expects," "plans," "intends,"
"believes," "estimates," "targets," and other similar expressions that
indicate trends and future events. Factors that could cause the Company's
results to differ materially from those expressed in forward-looking
statements include, without limitation, variation in demand and acceptance of
the Company's products and services, the frequency, magnitude and timing of
any or all raw-material-price changes, general business and economic
conditions beyond the Company's control, timing of the completion and
integration of acquisitions, the consequences of competitive factors in the
marketplace, cost-containment strategies, and the Company's success in
attracting and retaining key personnel. Additional information concerning
factors that could cause actual results to differ materially from those
projected is contained in the Company's filing with The Securities and
Exchange Commission. The Company undertakes no obligation to revise or update
forward-looking statements as a result of new information since these
statements may no longer be accurate or timely.

Contact:

Investor Relations Contact:
Howard Gostfrand
American Capital Ventures
305-918-7000
info@amcapventures.com
www.amcapventures.com
or
Media Contact:
Melissa Valido
eLayaway, Inc.
850-219-8210 ext 8221
pr@eLayaway.com