‘Collective on Facebook’ Launches as First-Ever Product to Tap Into Collective’s Powerful Proprietary Data on World’s

  ‘Collective on Facebook’ Launches as First-EverProductto Tap Into
  Collective’s Powerful Proprietary Data on World’s Leading Social Network

   With Facebook Exchange (FBX), Collective Adds Display Ad Channel to its
 Unified Multi-Screen Targeting Platform, Eliminating Yet Another Media Silo

Business Wire

NEW YORK -- January 24, 2013

With social media becoming an increasingly vital part of marketers’ digital
advertising plans, Collective, the global leader in data-driven, multi-screen
advertising solutions for brands, is introducing Collective on Facebook, a new
product that for the first time marries Collective’s exclusive data and
in-depth audience targeting capabilities to Facebook, the most popular social
network in the world, through Facebook Exchange (FBX).

Starting today, Collective on Facebook will be available to the company’s
clients as part of a comprehensive, digital advertising buy. With this
addition to its roster of products, Collective continues to break down media
silos, connecting data-driven, multi-screen advertising between TV, online,
mobile and now social media channels.

“Marketers are eager to coordinate advertising across screens and platforms,”
said Joe Apprendi, CEO, Collective. “Not only does this simplify the
complexity of executing an advertising campaign dependent upon multiple
partners and technologies, but vastly increases ad effectiveness and
efficiency.”

According to a recent report from William Blair & Company, FBX could increase
click-through rates by more than 50 percent – if it provides more targeting
data. With the report also stating that FBX ads presently comprise about 25
percent of Facebook's right-rail advertising block, it may not be surprising
that it says that some advertisers are reporting that FBX owns 2-3 percent of
their entire marketing budget. In addition, media intelligence company
Aggregate Knowledge recently conducted a study of 25 campaigns that ran in the
fourth quarter of 2012, finding that media plans that included Facebook
resulted in 24% more new sales than those that didn’t. As such, Collective on
Facebook is a strong investment for those launching a digital marketing
campaign.

To learn more about Collective on Facebook, visit
http://collective.com/media/fbx.

About Collective

Collective is the leader in data-driven, multi-screen advertising solutions
for 75 of the top 100 national advertisers. Through data science, Collective
connects brands to audiences with high impact personalized advertising
experiences across display, video, mobile and social. Our technology solutions
include Ensemble™, our audience buying, creative optimization and analytics
platform for advertisers, and AMP®, our data and media management platform for
publishers. Headquartered in New York with offices in Atlanta, Boston,
Chicago, Dallas, Detroit, Los Angeles, San Francisco, London and India,
Collective has been recognized for its rapid growth on the Deloitte Technology
Fast 500 and Inc. Collective's investors include Accel Partners®, Greycroft
Partners and iNovia Capital. For more information, please
visitwww.collective.com.

Contact:

Collective
Laura Goldberg, 347-683-1859
or
Laurie Jakobsen, 646-484-6764
press@collective.com
 
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