Saks Fifth Avenue Unveils Its New SaksFirst Card

  Saks Fifth Avenue Unveils Its New SaksFirst Card

    The legendary retailer relaunches its exclusive rewards card, treating
  customers to an upgraded offering of Gift Cards, Exclusive Access and Free

Business Wire

NEW YORK -- January 24, 2013

Saks Fifth Avenue has made several important enhancements to its SaksFirst
loyalty program, broadening its reach and offering more benefits than ever

  *All Saks cardholders will be granted automatic, free membership in
    SaksFirst, with no minimum spending requirement.
  *All Saks cardholders will earn points toward a SaksFirst Gift Card with
    their very first purchase.
  *SaksFirst will be expanded to include purchases made at the Company’s Saks
    Fifth Avenue OFF 5TH outlet stores.
  *All Saks cardholders will now receive free shipping from Saks stores, and Saks Fifth Avenue OFF 5TH stores.
  *Saks cardholders will be granted access to even more special events and
    private benefits.

SaksFirst has long rewarded its best customers with more points and higher
value gift cards than other retailers. Now, by enhancing its offerings and
expanding its reach to a much broader base of customers, SaksFirst has clearly
become one of the most rewarding loyalty programs in the entire world of
luxury retail.

To celebrate and kick off the launch of the enhanced SaksFirst program, Saks
Fifth Avenue’s New York City flagship store will offer “5 Days of Firsts,”
January 28 through February 1. Each day, customers will be treated to a series
of special in-store experiences and offerings.

During the five-day period, special offerings will take place on as

1/28-2/1:           All customers who sign up for a NEW SaksFirst card will
                    receive a $25 gift card
1/28:               The first 500 customers who show their Saks card will
                    receive a $100 gift card
1/29:               All customers who claim the offer on Facebook at Saks will
                    receive a free yogurt on the 5^th floor in SnAKS
1/30:               Free same day delivery in Manhattan for Saks cardholders
                    (on orders placed by 3pm)
1/31:               All Saks cardholders will receive 1000 bonus points on
                    their first purchase of the day
2/1:                All Saks cardholders will receive double points on their
                    beauty purchases

Saks has unveiled a new advertising campaign to support the SaksFirst program,
featuring a new SaksFirst logo and beautiful art from renowned fashion
illustrator Mats Gustafson. The campaign describes the new SaksFirst card as
“Love at First Swipe” and will appear in catalogs, newspapers, magazines and

Steve Sadove, Chairman and CEO of Saks Fifth Avenue, remarked, “We are so
excited about the enhancements being made to our already fantastic SaksFirst
program. We are delighted to include even more of our customers in SaksFirst
and to offer so many more great benefits with the program.”

For more information on SaksFirst, please visit

About Saks Fifth Avenue

Saks Fifth Avenue, one of the world’s preeminent specialty retailers, is
renowned for its superlative American and international designer collections,
its expertly edited assortment of handbags, shoes, jewelry, cosmetics and
gifts, and the first-rate fashion expertise and exemplary client service of
its Associates. Today, Saks operates 43 full-line stores in 20 states, 5
international licensed stores, 65 Saks Fifth Avenue OFF 5TH stores and, the company’s online store.

Saks Fifth Avenue is proud to be named a J.D. Power and Associates 2012
Customer Service Champion and is only one of 50 U.S. companies so named.


Saks Fifth Avenue
Eleanor Banco, 212-451-3954
Caroline McDonald, 212-940-5524
Julia Bentley
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