Woodcrick Provides Connectivity to Google Hotel Finder for Independent Hotel Group Heritage Hotels & Resorts, Inc.

  Woodcrick Provides Connectivity to Google Hotel Finder for Independent Hotel
  Group Heritage Hotels & Resorts, Inc.

Business Wire

SAN DIEGO -- January 24, 2013

Woodcrick Ventures, Inc. has recently connected the Heritage Hotels & Resorts,
Inc. independent hotel group to the highly publicized Google Hotel Price Ads
program. This certified data feed enables Heritage Hotels & Resorts, Inc. to
list their real-time prices and availability on Google search, Google Maps,
Google+ Local and Google Hotel Finder, driving the Google user to land on the
hotel’s own website.

"We are excited that Heritage Hotels & Resorts, Inc. has chosen to be early
leaders in the Google travel products offerings. The momentum is steadily
building for Google channels and hotel-specific products to become the primary
consumer resource for hotel research and booking, and we are thrilled to be
setting up chain and independent hotels with direct connectivity,” said Craig
Wingate, CEO of Woodcrick Ventures, Inc. “To date Google’s Hotel Price Ads
have been dominated by OTAs, and Woodcrick’s agreement and launch with
Heritage Hotels & Resorts, Inc. will allow their hotels to participate
directly in these innovative new Google products.”

“The ability for us to be on a level playing field with the OTAs (Online
Travel Agencies) is something that we have wanted for some time,” said Caryl
Helsel, Vice President RevenueStrategies for Heritage. “This direct
connectivity through Woodcrick allows the Heritage Hotels to bring a larger
percentage of bookings to the bottom line by avoiding costly commissions and
booking fees. We are excited to reinforce our direct relationships with our
guests through these Google channels rather than force consumers to use

About Woodcrick Ventures, Inc.

Woodcrick Ventures is the worldwide representative of the Seekda Connect
technology platform, providing advanced lodging industry technology to nearly
5,000 hotels throughout Europe. Seekda is one of the few partners selected,
audited, approved, contracted and certified by Google to provide hoteliers the
opportunity to participate directly in Google’s Hotel Price Ads program. This
technology is now available to hoteliers in the U.S. exclusively through
Woodcrick Ventures. Hoteliers worldwide are enthusiastic about this
direct-connect technology that pushes their real-time rates and inventory to
Google with no required changes to existing vendors, relationships or
infrastructure, making Woodcrick’s solution, the only booking engine agnostic
provider – which means we can work with any hotel, regardless of their booking
engine provider. Hotels benefit with a cost savings, since the CPC paid is a
fraction of the cost of booking these same Google users through OTA or GDS
channels. For more information, visit www.woodcrickventures.com.

About Heritage Hotels & Resorts, Inc.

Heritage Hotels & Resorts, Inc. offers a collection of independent hotels with
locations in New Mexico and Arizona. Each Southwestern hotel property is
uniquely defined by a distinctive cultural heritage, flare for design and
style, and modern comforts. The pattern in the weave of a rug. The upholstery
of a chair. The light-play between candle and hammered tin. By making sure
these details are true to the local culture, all Heritage hotels and resorts
give their customers a more genuine experience, a better feeling of the region
and culture they are visiting because each hotel uses local artists to create
their decor.

Heritage Hotels and Resorts, Inc. offers a collection of culturally designed
hotels in New Mexico. Hotel Albuquerque at Old Town and Nativo Lodge are
located in Albuquerque, NM; Hotel St. Francis, Lodge at Santa Fe, and Hotel
Chimayo de Santa Fe are located in Santa Fe, NM; Hotel Encanto de Las Cruces
is located in Las Cruces, NM. All hotels are locally and minority owned and
support cultural preservation and causes.

Heritage Hotels & Resorts, Inc. offers a collection of culturally designed
hotels in the southwest United States. All Heritage hotels and resorts offer
ideal accommodations for business, leisure, family, senior travel and guests
with pets. All of these culturally distinct hotels are ideal locations for
meetings, events, reunions and weddings. Enjoy great restaurants and top chefs
featuring delicious regional cuisines, fabulous upscale bar and lounges hosted
by award winning mixologists, and the Robert Trent Jones Sr. designed golf
course in Arizona.


Woodcrick Ventures, Inc.
Jenny Mendoza, 858-663-2369
Sr. VP Strategic Development
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