SAP Invests in Emerging Entrepreneurs to Drive Innovation, Job Creation and Economic Growth

 SAP Invests in Emerging Entrepreneurs to Drive Innovation, Job Creation and
                               Economic Growth

SAP Announces EUR 2 Million Commitment to Benefit Endeavor Global, Endeavor
Brazil and India's National Entrepreneur Network as Part of New Emerging
Entrepreneurs Initiative

PR Newswire

WALLDORF, Germany and DAVOS, Switzerland, Jan. 24, 2013

WALLDORF, Germany and DAVOS, Switzerland, Jan. 24, 2013 /PRNewswire/ --SAP AG
(NYSE: SAP) today announced an initial three-year, EUR 2 million commitment to
Endeavor Global, Endeavor Brazil and India's National Entrepreneurship Network
(NEN), organizations with a comprehensive focus on high-impact entrepreneurs.
As part of a new emerging entrepreneurs initiative, SAP and its partners will
help accelerate job creation and responsible and sustainable business growth
for emerging entrepreneurs, who will be selected via the Endeavor and NEN
networks. With an initial focus on Brazil and India, SAP and its partners plan
to expand into additional emerging markets.


"Today's entrepreneurs are the bedrock of tomorrow's economy," said Bill
McDermott, co-CEO, SAP. "We believe in the 'Power of Small,' and the vital
role that the private sector plays in helping small businesses and
entrepreneurs. Technology has already helped them to become more resilient to
market changes with innovative business models and efficient operations; it is
at the heart and soul of their business. The task is now to identify and
support small businesses leaders that have all the ingredients to execute
their magic growth formula, accelerate innovation, and create jobs for the
common good. With this initiative, SAP is making a clear commitment to invest
in their long-term future by providing talent, technology and capital."

Selected companies will have a proven business model, a focus on innovation
and societal impact and a propensity to scale using technology. Selected
entrepreneurs will receive access to high-potential employee volunteers and
mentors and technology support from SAP, as well as innovation grants from SAP
Foundation, a corporate advised fund at Silicon Valley Community Foundation.
Ultimately, the joint initiative will facilitate the growth and development of
innovative companies that will help transform their communities.

Enabling New Job Creation
According to a recent Economist Intelligence Unit (EIU) survey sponsored by
SAP, the world needs to create more than 500 million new jobs by 2020 in order
to provide career opportunities for the currently unemployed as well as young
people who will join the workforce. The bulk of this challenge falls on
countries in the developing world, including Brazil and India. Entrepreneurs
are putting in place a variety of measures to help ensure they are
well-positioned to exploit growth opportunities. At the top of the list is
funding. Forty-one percent of small businesses are seeking new financing to
take advantage of the opportunities available to them.

"As Endeavor enters its 15th year, we are proud to have selected and supported
700 entrepreneurs who have created over 200,000 jobs and generated 2011
revenues of over 5 billion dollars," said Linda Rottenberg, CEO, Endeavor. "We
look forward to expanding on that record in additional countries and with the
help of partners like SAP."

SAP recently created a dashboard for Endeavor that illustrates how Endeavor
companies grow revenue and jobs 2.4 and 5.4 times faster respectively than
comparable firms. Furthermore, Endeavor entrepreneurs typically pay their
employees twice the average salary.

In particular, SAP and Endeavor Global plan to:

  oDevelop mentorship opportunities linking SAP employees to emerging
    entrepreneurs in over 15 emerging economies worldwide, including Brazil,
    Mexico, Saudi Arabia, Turkey, Greece and South Africa, focused on
    technology innovation, design thinking and business leadership engagements
  oDrive technology innovation initiatives, including design thinking
    workshops and the development of an online entrepreneurship platform that
    tracks progress globally and allows for interaction among entrepreneurs
    across multiple geographies
  oParticipate in Endeavor's Investor Network, which provides introductions
    for qualified institutional and venture investors to successful emerging
    market companies

Expand Activities in Brazil and India
"There are 4 million registered companies in Brazil, of which 30,000 are
high-growth and responsible for 57 percent of jobs in Brazil," saidJuliano
Seabra, managing director, Endeavor Brazil. "Today, Endeavor Brazil supports
57 companies in Brazil. The partnership with SAP will catalyze Endeavor
Brazil's network of high-impact entrepreneurs by helping more high-growth
companies access capital and mentors, creating a new generation of successful

SAP and Endeavor Brazil plan to:

  oSelect 50 emerging entrepreneurs who will receive a custom package of
    benefits, including access to Endeavor Brazil's planned online platform
    and skilled volunteering opportunities with SAP employees
  oSelect 20 emerging entrepreneurs from among the group of 50 who will
    receive an entrepreneur package from SAP with a growth grant, a technology
    evaluation and SAP exclusive mentorship
  oEstablish an online community that tracks and monitors the entrepreneurial
    environment in Brazil. In-depth pilots will be run with local stakeholders
    in specific cities in Brazil by Endeavor and Professor Daniel Isenberg,
    global Ecosystems expert, bringing together all key entrepreneurship
    stakeholders to create a joint action plan for a better entrepreneurial
    environment in selected cities. The first pilot will take place in January
    2013 in Rio de Janeiro.

"High-potential entrepreneurs are critical for India to create the tens of
millions of jobs it needs over the next decade," said K. Srikrishna, executive
director, NEN India. "By investing in developing mentors and the
entrepreneurial ecosystem, NEN and SAP will enable more entrepreneurs to grow
and create the jobs India needs."

SAP and NEN plan to:

  oTrain 30 mentors across India who will support 300 emerging entrepreneurs
    in India
  oSelect 100 SAP experts who, through skilled-based volunteering
    assignments, will help emerging entrepreneurs with their specific
    technology requirements
  oSelect up to five emerging entrepreneurs who will receive a technology
    assessment, technology solutions and an innovation growth grant from SAP

For more information, visit the SAP Newsroom.

About Endeavor
Hailed by New York Times columnist Thomas Friedman as "the best anti-poverty
program of all," Endeavor is leading the global movement to catalyze long-term
economic growth by selecting, mentoring, and accelerating the best high-impact
entrepreneurs around the world. To date, Endeavor has screened more than
30,000 entrepreneurs and selected 726 individuals leading 455 high-impact

With support from Endeavor's worldwide mentor network, these high-impact

  oHave created over 200,000 jobs
  oGenerated over $5 billion in revenues in 2011
  oInspire future generations to innovate and take risks

Headquartered in New York City, Endeavor currently operates in 16 countries
throughout Latin America, Africa, the Middle East, Europe and Southeast Asia.
As the high-impact movement expands globally, Endeavor will continue to prove
that anyone with a big idea can succeed, from Silicon Valley to Latin America,
the Middle East, and beyond.

About National Entrepreneurship Network (NEN)
National Entrepreneurship Network (NEN) inspires, educates and supports
high-potential entrepreneurs to create high-value jobs. NEN does this by
building institutional capacity and a robust entrepreneurial eco-system.
Today, it represents India's largest and most vibrant entrepreneurial
community. The backbone of the NEN Community comprises of more than 550 member
academic institutes with 1200 entrepreneurship faculty and 400 student E
Cells; NEN E Clubs, driven by the NEN Alumni and open to the public. These
bodies organize an astonishing breadth and depth of programs across the
country that create and support entrepreneurs. In addition, the NEN members
support each other individually to realize their entrepreneurial ambitions.
For more information, visit

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps
companies of all sizes and industries run better. From back office to
boardroom, warehouse to storefront, desktop to mobile device – SAP empowers
people and organizations to work together more efficiently and use business
insight more effectively to stay ahead of the competition. SAP applications
and services enable more than 232,000 customers to operate profitably, adapt
continuously, and grow sustainably. For more information, visit

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