Pepsi Elevates The "Best New Artist" Category

                Pepsi Elevates The "Best New Artist" Category

Returns as Official Beverage Partner of The GRAMMY® Awards

PR Newswire

PURCHASE, N.Y., Jan. 24, 2013

PURCHASE, N.Y., Jan. 24, 2013 /PRNewswire/ --Pepsi will elevate "Best New
Artist" category providing fans exclusive unparalleled access through a
strategic partnership with VEVO, Pandora, and the GRAMMY®s.

In addition to serving as the presenter of the "Best New Artist" category
during the live telecast of the award show, Pepsi, in partnership with The
Recording Academy® and VEVO, has unveiled an exclusive "Best New Artist" video
series, featuring a behind the scenes in depth look at this year's nominees.

Also returning this year is Pepsi's Best New Artist Pandora mixtape, which
includes current and past Best New Artist GRAMMY® nominees. The Pepsi GRAMMY®
genre stations are also available on Pandora and feature stations based on
official GRAMMY® categories, ranging from pop to country to comedy. 

"Pepsi has a long history of discovering and nurturing musical talent," said
Angelique Krembs, VP of Marketing, Pepsi. "Our partnerships truly showcase our
efforts to introduce and deliver new and exciting fan experiences by utilizing
our best-in-class assets and multiple platforms all while delivering great
content to music fans around the world."

Pepsi's multi-faceted partnership with The Recording Academy® includes a "5
Questions With" series set to be featured exclusively on GRAMMY.com and across
VEVO's web, mobile/tablet and connected TV platforms that will give fans the
opportunity to discover GRAMMY® nominees and potential winners. Also, the
brand partnered with the GRAMMY®s for their live telecast which will introduce
this season's THE X FACTOR®s winner, Tate Stevens. Part of Pepsi's
aspirational prize, a :30 portion of Stevens' first-ever music video which
features his first single, "Holler if You are With Me," is set to air during
the award show on February 10, 2013 on CBS.

"We were very encouraged by the tremendous amount of fan engagement around
last year's Best New Artist video series," said Evan Greene, Chief Marketing
Officer of The Recording Academy®. "This exclusive, forward-looking content
program helps further connect music fans with some of today's most exciting,
relevant artists"

"The GRAMMY® Awards is one of the year's biggest events for VEVO and we're
thrilled to partner with Pepsi and the GRAMMY®s to make it even more special
this year," said David Kohl, Executive Vice President, Sales and Customer
Operations, VEVO. "It is part of VEVO's ongoing mission to support emerging
talent and, with the Best New Artist category always a hotly anticipated
contest, it's exciting for us to play a part in further introducing the
recording stars of tomorrow to music fans."

This program is an extension of Pepsi's "Live For Now" campaign, which invites
and inspires consumers to live life fully in the moment. For more ways to
participate in the Live for Now mindset, please visit www.pepsi.com.

About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than
$65 billion and a product portfolio that includes 22 brands that generate more
than $1 billion each in annual retail sales. Our main businesses – Quaker,
Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable
foods and beverages that are loved throughout the world. PepsiCo's people are
united by our unique commitment to sustainable growth by investing in a
healthier future for people and our planet, which we believe also, means a
more successful future for PepsiCo. We call this commitment Performance with
Purpose: PepsiCo's promise to provide a wide range of foods and beverages for
local tastes; to find innovative ways to minimize our impact on the
environment by conserving energy and water and reducing packaging volume; to
provide a great workplace for our associates; and to respect, support and
invest in the local communities where we operate. For more information, please
visit http://www.pepsico.com

About The Recording Academy
Established in 1957, The Recording Academy is an organization of musicians,
songwriters, producers, engineers and recording professionals that is
dedicated to improving the cultural condition and quality of life for music
and its makers. Internationally known for the GRAMMY Awards — the preeminent
peer-recognized award for musical excellence and the most credible brand in
music — The Recording Academy is responsible for groundbreaking professional
development, cultural enrichment, advocacy, education and human services
programs. The Academy continues to focus on its mission of recognizing musical
excellence, advocating for the well-being of music makers and ensuring music
remains an indelible part of our culture. For more information about The
Academy, please visit www.grammy.com. For breaking news and exclusive content,
follow @TheGRAMMYs on Twitter, like "The GRAMMYs" on Facebook, and join The
GRAMMYs' social communities on Foursquare, GetGlue, Google +, Instagram,
Pinterest, Tumblr, and YouTube.

About VEVO
VEVO is the world's leading all-premium music video and entertainment
platform. VEVO is available in the United States, Australia, Brazil, Canada,
France, Ireland, Italy, New Zealand, Spain and United Kingdom through
VEVO.com, the mobile web, Mobile and Tablet Apps (iPhone, iPad, Android,
Windows Phone, BlackBerry Playbook), Connected Television (Xbox, Roku, Boxee)
and user embeddable video players. In various territories, VEVO powers music
videos on artist pages across Facebook, as well as syndicates to dozens of
online sites, including AOL, BET, CBS Interactive Music Group (including
Last.fm and MP3.com), Fuse.tv, Univision, Viacom Media Networks, Wenner Media
and Yahoo! Music. Additionally, through a special partnership with YouTube,
VEVO is accessible in over 200 markets, expanding the platform's reach around
the globe.

About Pandora
Pandora (NYSE: P) gives people music and comedy they love anytime, anywhere,
through connected devices. Personalized stations launch instantly with the
input of a single "seed" - a favorite artist, song or genre. The Music Genome
Project®, a deeply detailed hand-built musical taxonomy, powers the
personalization of Pandora® internet radio by using musicological "DNA" and
constant listener feedback to craft personalized stations from a growing
collection of hundreds of thousands of recordings. Tens of millions of people
turn on Pandora every month to hear music they love. www.pandora.com

SOURCE PepsiCo

Website: http://www.pepsico.com
Website: http://www.vevo.com
Website: http://www.grammy.com
Website: http://www.pandora.com
Contact: Esther-Mireya Tejeda, Manager, Brand Pepsi Communications,
+1-914-253-3347, Esther-Mireya.Tejeda@pepsico.com; or Isabel Quinteros,
PMK*BNC on behalf of Pepsi, +1-310-854-4755, Isabel.Quinteros@pmkbnc.com; or
Jennifer L. Press, VEVO Publicity, +1-212-331-2226, jennifer.press@vevo.com;
or Jerry Sharell, GRAMMYS, Director, Communications, +1-310-392-3777,
jerry.sharell@grammy.com; or Francisca Fanucchi, Pandora Corporate
Communications, +1-510-842-6996, press@pandora.com
 
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