HP Technology Helps Up-and-Coming Fashion Designers Make It Work on "Project Runway"

HP Technology Helps Up-and-Coming Fashion Designers Make It Work on "Project 
Runway" 
Season 11 Premiere Airs Tonight on Lifetime Television 
PALO ALTO, CA -- (Marketwire) -- 01/24/13 --  HP (NYSE: HPQ)
technology will make a return appearance on the 11th season of
Lifetime Television's Emmy(R) Award-nominated hit "Project Runway,"
celebrating five years of incorporating technology into the
compelling fashion competition and recognizing its increasing impact
on the creative arts.  
"Project Runway" is at the forefront of the intersection of the
fashion and technology industries. The capabilities of HP and Intel
allow the show's competitors to make technology matter in their work
by integrating it into fashion's creative process. 
"Whether providing superior ability to sketch on the HP ENVY
TouchSmart Ultrabook(TM) or delivering crisp and unique prints, HP
and Intel's innovative technologies will help play an essential role
in the show's creative process," said Chris Bohrer, director,
Worldwide Consumer PC Marketing, HP.  
"We are again delighted that HP will join us as a sponsor of 'Project
Runway,'" said Meryl Poster, president, Television, The Weinstein
Company. "HP technology, combined with Intel's, provides the
designers with a rich canvas on which to develop and visualize their
ideas, from silhouettes to textiles. I continue to be impressed and
inspired by the garments they bring to life."  
Premiering tonight on Lifetime Television, season 11 of the hit
series will showcase the HP TouchSmart, HP ENVY x2, HP ENVY
TouchSmart Ultrabook, HP Elitebook and HP ENVY Spectre XT Ultrabook,
all of which will be integral to the contestants' design process.
Also this season, the HP ENVY All-in-one PC will be used to make
textile pattern ideas.  
About "Project Runway"
 Hosted by supermodel and fashion maven Heidi
Klum, the hit series "Project Runway" provides budding designers with
an opportunity to launch their careers in fashion, under the watchful
eye of mentor and Liz Claiborne Chief Creative Officer Tim Gunn.
"Project Runway" was 2010's No. 1 rated and most watched competitive
reality program on ad-supported cable among Women 18-49, Women 25-54,
Women 18+, Adults 18-49, Adults 18+ and Households. The show recently
was awarded with a 2011 GLAAD Media A
ward for Outstanding Reality
Program and also was nominated for a Critics' Choice Television Award
in the Reality-Competition Program category. 
"Project Runway" is produced by The Weinstein Company, Bunim-Murray
Productions and Full Picture. Executive producers include Bob and
Harvey Weinstein (co-chairmen of The Weinstein Company), Meryl Poster
of The Weinstein Company, Jon Murray and Sara Rea of Bunim-Murray
Productions, Heidi Klum, and Jane Cha and Desiree Gruber of Full
Picture Entertainment. Barbara Schneeweiss oversees the production on
behalf of The Weinstein Company. Rob Sharenow, Gena McCarthy and
David Hillman of Lifetime Television also executive produce. 
About The Weinstein Company
 The Weinstein Company (TWC) is a
multimedia production and distribution company launched in October
2005 by Bob and Harvey Weinstein, the brothers who founded Miramax
Films in 1979. TWC also encompasses Dimension Films, the genre label
founded in 1993 by Bob Weinstein, which has released such popular
franchises as Scream, Spy Kids and Scary Movie. Together TWC and
Dimension Films have released a broad range of mainstream, genre and
specialty films that have been commercial and critical successes. TWC
releases took home eight 2012 Academy Awards(R), the most wins in the
studio's history. The tally included Best Picture for Michel
Hazanavicius's The Artist and Best Documentary Feature for TJ Martin
and Dan Lindsay's Undefeated. The Artist brought TWC its second
consecutive Best Picture statuette following the 2011 win for Tom
Hooper's The King's Speech. 
Since 2005, TWC and Dimension Films have released such films as
Grindhouse; I'm Not There; The Great Debaters; Vicky Cristina
Barcelona; The Reader; The Road; Halloween; The Pat Tillman Story;
Piranha 3D; Inglourious Basterds; A Single Man; Blue Valentine; The
Company Men; Miral; Submarine; Apollo 18; Our Idiot Brother; I Don't
Know How She Does It; The Untouchables, Killing Them Softly; The
Master; Silver Linings Playbook and Django Unchained. 
TWC is also active in television production, led by former Miramax
Films President of Production and current President of Television
Meryl Poster, with credits including the Emmy(R) nominated and
Peabody Award winning reality series Project Runway, spin-off series
Project Runway All Stars and Project Accessory, the VH1 reality
series Mob Wives, spin-off series Big Ang and Mob Wives: Chicago, and
the critically acclaimed HBO comedy/crime series The No. 1 Ladies
Detective Agency which also received a Peabody Award. The company is
currently in pre-production on the martial-arts epic Marco Polo for
Starz as well as production on the second season. TWC additionally
has 17 series in different stages of development, including The Nanny
Diaries, being adapted for ABC by Amy Sherman Palladino (Gilmore
Girls). 
About Lifetime
 Lifetime is committed to offering the highest quality
entertainment and information programming, and advocating a wide
range of issues affecting women and their families. In 2012, as a
result of its aggressive triple threat programming strategy doubling
its amount of original programming spanning scripted dramas, reality
series and movies, Lifetime posted its strongest year-on-year growth
among the key demographics in 10+ years, while also reaching its
youngest median age in 16 years. Lifetime Television(R), LMN(R),
Lifetime Real Women(R) and Lifetime Digital(TM) are part of Lifetime
Entertainment Services, LLC, a subsidiary of A+E Networks. A+E
Networks is a joint venture of the Disney-ABC Television Group and
Hearst Corporation. 
About HP
 HP creates new possibilities for technology to have a
meaningful impact on people, businesses, governments and society. The
world's largest technology company, HP brings together a portfolio
that spans printing, personal computing, software, services and IT
infrastructure to solve customer problems. More information about HP
is available at http://www.hp.com. 
Ultrabook is a trademark of Intel Corporation. 
Copyright 2013 Hewlett-Packard Development Company, L.P. The
information contained herein is subject to change without notice. The
only warranties for HP products and services are set forth in the
express warranty statements accompanying such products and services.
Nothing herein should be construed as constituting an additional
warranty. HP shall not be liable for technical or editorial errors or
omissions contained herein. 
Editorial contacts 
Jim Christensen
HP
+1 408 309 0186
james.christensen@hp.com 
Sheila Watson
HP
+1 281 514 6552
sheila.watson@hp.com 
www.hp.com/go/newsroom 
 
 
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