Ethisphere Institute Releases Ethics Communications Best Practices Report

  Ethisphere Institute Releases Ethics Communications Best Practices Report

Second annual Best Practices in Ethics Communications Workshop planned for May
in New York City

Business Wire

NEW YORK -- January 24, 2013

The Ethisphere Institute, which annually selects the World’s Most Ethical
(WME) Companies, announced today that it has released the Ethics
Communications Best Practices Report.

The report, which delves into how to leverage ethics as a key driver of
corporate reputation, reflects key takeaways from a one-day workshop organized
by the Ethisphere Institute, in cooperation with AECOM Technology Corp. and
General Electric, in 2012. The report is available on the Ethisphere Web site

The Ethics Communications Best Practices Report features insights and
perspectives from several recognized leaders in corporate communications and
public relations, including Richard Edelman, president and CEO of Edelman, the
world’s largest public relations firm; Roger Bolton, president of the Arthur
W. Page Society, the leading global professional association for senior public
relations and corporate communications executives; and Dr. Edward Queen,
director of the Ethics and Servant Leadership Program, The Center for Ethics,
Emory University.

Best practices that have enabled companies to attain WME recognition are
included in the report, with highlights from AECOM, Aflac, Fluor, General
Electric, the Panama Canal Authority and Realogy. The case studies highlight
internal communications strategies to create an ethical business culture and
engage staff as well as external communications programs that emphasize ethics
as a differentiating brand attribute.

“We are delighted to publish this report as part of our ongoing efforts to
leverage communications in raising the bar for ethical business performance
expectations,” said Alex Brigham, executive director of the Ethisphere
Institute. “Our research tells us that robust communications programs that
emphasize ethics are key enablers of an ethical business culture.”

The report also includes key takeaways from panel discussions that included
Brigham; Jack Martin, global chairman and CEO, Hill+Knowlton Strategies; Rear
Admiral Dennis Moynihan, U.S. Navy Chief of Information (at the time of the
workshop); Mike Paul, president and senior counselor, MGP & Associates PR;
Dana Perino, Fox News correspondent and former White House press secretary;
Jennifer Prosek, CEO and founder, Prosek Partners; and Gary Sheffer, vice
president of communications and public affairs for General Electric.

According to Stefan Linssen, chief editor of the Ethisphere Institute, the
report is the first example of thought leadership pieces that the Ethisphere
Institute will be publishing with input from its recently established
Communications Advisory Board, which comprises recognized leaders in the
corporate communications profession – with WME company communications
executives as well as expert perspectives from academia, the leading
professional association for communications executives and the world’s largest
public relations firm.

“This report, along with the upcoming communications-themed issue of
Ethisphere magazine, should serve to elevate and advance the dialogue around
ethics communications in a way that benefits WME companies and the business
community as a whole,” Linssen said.

Ethics communications will also be highlighted at Ethisphere’s fifth annual
Global Ethics Summit, in New York City on March 5 and 6, and the second annual
Best Practices in Ethics Communications Workshop, planned for May in New York


Aubrie Artiano
Press spacebar to pause and continue. Press esc to stop.