ASCC Advances Talks with Leading Distiller to Produce New Vodka

  ASCC Advances Talks with Leading Distiller to Produce New Vodka

Business Wire

MIRAMAR BEACH, Fla. -- January 24, 2013

The Aristocrat Group Corp. (OTCBB: ASCC) took a crucial step toward initiating
production of its new vodka when the Company’s executive leadership met with
one of the nation’s top custom distilleries to discuss a potential deal.

ASCC has already developed a sophisticated marketing plan for the white
liquor, which includes a three-picture product placement deal with feature
film studio Outpost Media, Inc. All that remains is to begin production.

“With our new vodka set to make its big-screen debut in a matter of months,
we’re moving very quickly to have the product on store shelves by the time the
film is released,” said ASCC CEO Robert Federowicz, who succeeded outgoing
executive Cindy Morrissey at the beginning of the year. “We’ve been very
impressed by this distiller’s attention to quality and keen understanding of
the domestic spirits market, and we’re hopeful we can have a deal struck

Vodka is America’s top-selling liquor, with sales accounting for nearly a
third of the country’s total distilled spirits market. Demand is so strong, in
fact, that despite the recession, sales actually grew by 13.9 million cases
between 2004 and 2009 to reach 58.4 million, according to a report last year
by just-drinks and IWSR.

It isn’t just the top brands making headlines in recent years, either. A small
English distiller that produces only 1,000 bottles a week took home honors for
the world’s best vodka at the 2010 San Francisco World Spirits Competition in

“The market for vodka is growing at every level, but particularly for
super-premium vodkas,” Brown said. “With our business plan, we won’t have to
compete with Smirnoff to be successful.”

With these favorable conditions in mind, ASCC sees vodka as the key element to
growing its brand management business. The success of the endeavor will allow
the company to compete in a highly profitable sector alongside Limited Brands,
Inc. (LTD), Proctor & Gamble (PG), New York & Company, Inc. (NWY) and Chico's
FAS, Inc. (CHS).

For more information on this initiative, please

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About the Aristocrat Group Corp.

Through its brand management division, Aristocrat Brands, the Aristocrat Group
Corp. ( is on the path to becoming a provider of
premiere luxury goods, including top-shelf distilled spirits. The company
targeted the growing market for quality domestic liquor in order to deliver
maximum returns to our shareholders.

TheAristocrat Group also exploring smart growth initiatives to
position itself as the premier resource for women’s lifestyle products and
services, including motherhood resources. For more information, please

Notice Regarding Forward-Looking Statements

Safe Harbor Statement under the Private Securities Litigation Reform Act of
1995: This news release contains forward-looking information within the
meaning of Section 27A of the Securities Act of 1933, as amended, and Section
21E of the Securities Exchange Act of 1934, as amended, including statements
that include the words "believes," "expects," "anticipate" or similar
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The Aristocrat Group Corp.
Robert Federowicz, 850-269-6801
President and CEO
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