Online Stores vs. Retailers: Target Gets the Best of Both Worlds - Research Report on Target Corporation

 Online Stores vs. Retailers: Target Gets the Best of Both Worlds - Research
                         Report on Target Corporation

To stay on the radar, Target comes up with a winning online sales strategy for
2013

PR Newswire

NEW YORK, January 24, 2013

NEW YORK, January 24, 2013 /PRNewswire/ --

With today's online and mobile invasion, consumers can now do their shopping
while in the comfort of their homes. They can also have the convenience of
having the items shipped to their doorstep. Products found in online stores
are also cheaper than those in retail stores. This trend is becoming a threat
to the retail industry.

The holiday season is the most important season for retailers as holiday
shopping constitute up to 40 percent of their yearly sales. To protect and
increase its sales on the holidays, Target Corporation (NYSE: TGT) [Full
Research Report]^(1), a leading discount retailer in the US, deflected the
threats from online counterparts by providing exclusive products which
encourage people to visit the stores, as these products cannot be found
online.

Target also has their own online store, Target.com, to keep up with other
online competitors. To further strengthen its online presence, Target recently
announced its Price Match Policy, wherein the company will price match top
online retailers for the whole year, including Amazon.com, Walmart.com, Best
Buy.com, Toyrsus.com, and even its own online store.

Target's move to extend its online price match guarantee beyond the holiday
season could be a big game changer. This new Price Match Policy clearly
demonstrates the company's commitment to become leaders in both worlds, by
aggressively going after market share in online selling. Furthermore, its
introduction of Online Obsessions, a collection of online-only products
exclusively offered at Target.com, is a way to distinguish Target from
traditional retailers. Among other retail industry leaders, Target is the
only retailer that recognizes the necessity of growing online sales.

The potential of the online market is undeniable. For Target, instead of
settling with its flat revenues and continue with traditional retailing, the
company is pursuing strategic growth alternatives by becoming a force in
online sales.

Target remains an outstanding value relative to its competitors. At 13.6 times
trailing earnings and 12.7 times future earnings, Target is a better value
than Wal-Mart, and there is a reason for that. Instead of fighting the
inevitability of online market growth, it came up with alternatives and
aggressive online sales strategies to go with the flow. As long as Target
continues to reinvent it, the retail industry will not die.

Reference Links:

^(1)The Full Research Report on Target Corporation - including full detailed
breakdown, analyst ratings and price targets - is available to download free
of charge at:
[http://www.nationaltradersassociation.org/r/entire_report/00a3_TGT]

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SOURCE National Traders Association
 
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