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TOYOTA Holds Special Talk On Themes Of Future, Paths, Sound And Earth, And Special Live Music Performance With Piano Powered By

  TOYOTA Holds Special Talk On Themes Of Future, Paths, Sound And Earth, And
  Special Live Music Performance With Piano Powered By Prius Plug-In Hybrid

PR Newswire

TOKYO, Jan. 24, 2013

TOKYO, Jan. 24, 2013 /PRNewswire/ -- Toyota Marketing Japan Corporation (TMJ)
and Toyota Motor Sales and Marketing (TMSM) held a special talk event on
January 20, 2013, on the themes of the future, paths, sound and the Earth with
art director Chie Morimoto, astrophysicist and NASA researcher Dr. Haruo Saji,
musician Masakatsu Takagi, and Takao Minai (TMSM). The event also featured a
live music performance with Takagi playing an electrical piano powered by a
TOYOTA Prius Plug-in Hybrid vehicle. In this event, "Toyota Dream Car Art
Contest" was introduced with the screening of promotion films. Through these
kinds of cultural activities, TMJ and TMSM are continuing to communicate
TOYOTA as a brand with dreams as its driving force and which aims to make them
a reality.

(Photo: )

As we manufacture products, we know how important dreams are. Without dreams,
we will not have the passion to produce products or create the future. Dreams
are the most valuable possessions of human beings and give us enormous energy.

"Toyota Dream Car Art Contest
( )" is returning to
the origins of making things through the liberated and pure ideas of children,
using the energy of children to realize a sustainable future that we want to
head towards together. It is also communicating the importance of dreaming. It
has been held every year since 2004 and has received 620,000 entries from 70
countries. During the event on January 20, pictures from this contest were
exhibited along with films created by Morimoto and Takagi. A visit was also
made to children living in Thailand and Kenya to explore their everyday lives
and why they drew pictures the way they did. They were then asked to write a
letter to their future selves. These letters and pictures were then
interpreted into films. At the end of the talk, Takagi played an electrical
piano with power sourced from a Prius PHV, moving the dream of the Kenya child
whose artwork "Musical Toyota Bringing Peace" was featured in the film, a bit
closer to reality and also revealing the new possibilities for cars today.

TOYOTA Global Official Channel:
Toyota Motor Sales & Marketing Corporation (Tel: +81-565-23-0720/0727)

Michiaki Takada
Getty Images ( )
Tel: +81-80-4295-8635

SOURCE Toyota Motor Sales & Marketing Corporation

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