Leaders from London 2012, RPM, Sense and Mission All Set to Speak at Live
Experience Expo 2013
LONDON, January 24, 2013
LONDON, January 24, 2013 /PRNewswire/ --
Live Experience invites events professionals from across the UK to take a
behind the scenes tour of the biggest events from 2012 and to come with
speakers from London 2012 and Glasgow 2014 alongside leading brand specialists
including Sense, Mission and RPM.
The programme will be presented in two theatres within the show's confines,
the Live Experience Theatre and Brand Activation Arena.
The sports industry will be represented in the Live Experience Theatre with
keynote speaker Piers Shepperd, Director at Wonder Works Limited and former
Technical Director for the London 2012 opening ceremony, sharing his insights
about 'the greatest show on Earth'. Specifically, he will talk about how to
ensure success by managing unknowns, scaling up to deliver a mega production
and how to get the best out of your contractors.
Other highlights from the Live Experience Theatre include:
On Wednesday 20 ^th March, a panel debate 'What's next? Health and safety
after London 2012' chaired by Andy Lenthall, General Manager at PSA, looks at
new regulations that have been put in place after the Games, how health and
safety standards have changed for temporary structures and gives practical
advice on ensuring your health and safety standards are up-to-date.
On Thursday 21 ^st March, Arena Group speaks for the first time about the
temporary overlay it provided for the London 2012 beach volleyball. Take a
virtual trip behind the scenes of the Horse Guards Parade beach volleyball
stadium with an insider's view of London 2012 Olympics iconic temporary venue.
Also on Thursday, a panel including Paul Pike from Intelligent Venue
Solutions, Denzil Thomas from Billington Cartmell Music and Laura Moody from
Blondefish share their insights about how RFID and NFC can enhance an event,
establishing better connections between brands and their consumers throughout
In the Brand Activation Arena, key sessions include:
On Tuesday, Sense gives an insight into how its clients BSkyB and Coca-Cola
use experiential marketing in contrasting ways to fulfil brand objectives,
sharing opinions of how greater sophistication in evaluation and measurement
is driving exponential growth in the UK experiential marketing industry.
On Wednesday, Creative agency Mission and technology specialist Bluman
Associates take visitors behind the scenes of the Nokia Lumia series of events
which all featured visually spectacular production, explaining how the
original brand brief from Nokia was translated.
On Thursday Rory Sloan and Tim Jones from RPM give practical advice on how to
convert inspiration into ideas of value, arguing that there is no such thing
as original ideas, only the original application of ideas.
The exhibition will take place from the 19 ^th - 21 ^st March at ExCeL London
alongside International Confex. Brand new feature, The Live Lounge is also
located within Live Experience and will showcase brand new hologram technology
from Musion Systems and The Next Big Thing competition, a talent search for
the industry's best corporate entertainment act.
James Samuel, Event Director for Live Experience and International Confex
"The exhibition looks at all aspects of live event production from contingency
planning to the latest technology and from the place of live events in the
third sector to looking at the flagship productions on the horizon for 2014.
The panels of experts and high profile keynote speaker presentations reflect
the sensational year that the industry has just seen to ensure that we are
working together to capitalise on the legacy."
For the full seminar line up visit:
To register for a press pass for the event please visit the Live Experience
About UBM Live (organiser of Live Experience):
UBM Live connects people and creates opportunities for companies across five
continents to develop new business, meet customers, launch new products,
promote their brands and expand their markets.Through premiere brands such as
MD&M, CPhI, IFSEC, TFM&A, Cruise Shipping Miami, the Concrete Show and many
others, UBM Live exhibitions, conferences, awards programs, publications,
websites and training and certification programs are an integral part of the
marketing plans of companies across more than 20 industry sectors.
Contact: Editor's Contact: Laura Dagg, UBM Live, T: +44-(0)20-7921-8040, E:
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