McGraw-Hill Education Acquires Equity Stake in Area9, Longtime Partner in the
Development of Adaptive Learning Technologies
Investment strengthens McGraw-Hill Education's leadership in adaptive
learning, a major growth area in education
NEW YORK, Jan. 24, 2013
NEW YORK, Jan. 24, 2013 /PRNewswire/ --McGraw-Hill Education today announced
a deal to acquire a 20 percent equity stake in Area9 Aps, the Denmark-based
adaptive learning company. The move strengthens McGraw-Hill Education's
position as the leader in personalized learning through adaptive technology.
Terms of the investment were not disclosed.
McGraw-Hill Education's equity investment in Area9 marks the culmination of a
longstanding relationship between the two companies. Since 2007, McGraw-Hill
Education and Area9 have worked together to develop products that deliver
personalized learning experiences by using adaptive technology to continually
assess students' knowledge and skill levels and design study paths that
bolster students' understanding in the areas where they need to improve the
most. By allowing students to focus their outside-of-class study time on the
topics and concepts that are most challenging to them, McGraw-Hill Education's
adaptive solutions have been shown to help students study more efficiently,
develop greater proficiency and earn better grades. As part of the agreement,
McGraw-Hill Education and Area9 will work together to develop new adaptive
learning products, both within and outside the higher education market.
The result of the companies' first collaboration, McGraw-Hill LearnSmart®,
immediately became the leading adaptive study tool in higher education upon
its release in 2009. Recently, the number of products built on the LearnSmart
technology has expanded: At the recent Consumer Electronics Show in Las Vegas,
McGraw-Hill Education announced the launch of the LearnSmart Advantage™ suite
of adaptive learning products, which it developed in conjunction with Area9.
The LearnSmart Advantage suite includes SmartBook™, the world's first-ever
"At McGraw-Hill Education, we have a passion for teaching and learning, and we
believe that delivering personalized experiences through adaptive technology
is a key ingredient to teaching and learning success," said Brian Kibby,
president of McGraw-Hill Higher Education. "Through our investment in Area9,
we're working to create more deeply integrated teaching and learning
experiences that we see as a central element in the future of education."
Founded in 2006 by Dr. Ulrik Juul Christensen, Area9 develops technologies
that fix the gaps in helping people learn with the goal of finding a better
way of delivering training and education. Area9's roots trace back to the
early 1990s, when at the Danish Institute for Medical Simulation Dr.
Christensen began to see how adaptive technology could improve the
inefficiencies in medical training. Through years of research and development,
Dr. Christensen and Area9 realized that adaptive technologies could be
developed to make learning more effective and efficient for students
"Personalization is the holy grail of education," said Dr. Christensen.
"Through our work with McGraw-Hill Education, we've developed some of the most
exciting technologies in the world in an effort to improve student performance
by making learning more efficient. These technologies are already impacting
how students learn and retain knowledge, and now, as we deepen our
relationship with McGraw-Hill Education, I'm excited for the possibilities
offered by building on these technologies – and creating new ones."
About McGraw-Hill Education
McGraw-Hill Education is a digital learningcompany that draws on its more
than 100 years of educational expertise to offer solutions that improve
learning outcomes around the world. McGraw-Hill Education is the adaptive
education technology leader with the vision for creating a highly personalized
learning experience that prepares students of all ages for the world that
awaits. The Company has offices acrossNorth America,India,China,Europe,
theMiddle EastandSouth America, and makes its learning solutions available
in more than 65 languages. For additional information,
SOURCE McGraw-Hill Education
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