Media Advisory - Mr. Steve Kelleher, President and CEO of Hyundai Auto Canada
Corp., at the Canadian Club of Montreal's podium
MONTREAL, Jan. 24, 2013 /CNW Telbec/ - Speech title: The 20-Year Turnaround:
How Hyundai Decided To Be A Global Leader
Monday, January 28, 2013
Noon - 2 p.m. (speech at 1 p.m.)
Le Centre Sheraton Montreal Hotel
1201, René-Lévesque W. Blvd, Montréal
Hyundai took the Canadian market by storm when it arrived in 1983. By the
end of the decade, its early promise had become a punchline. It would be
another 20 years before its goal of becoming one of the world's top 5
automobile manufacturers was realized - and the fact that it happened at all
continues to confound many experts.
In this candid reflection on over 30 years in the industry, Steve takes us
inside the global automotive business to share the secrets of Hyundai's
success and reveal the key decisions that shaped the company's direction.
The way those choices were defined will be familiar to any company that
aspires to lead, but the way Hyundai approached them was decidedly different
for a global brand.
We hope to have the pleasure of welcoming you to this most interesting
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SOURCE: Canadian Club of Montreal
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-0- Jan/24/2013 13:30 GMT
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