Avid and Abbey Road Studios Launch Competition to Uncover Music Industry’s Hidden Talent

  Avid and Abbey Road Studios Launch Competition to Uncover Music Industry’s
  Hidden Talent

 Global talent competition aimed at aspiring artists, musicians and producers

2013 NAMM Show

Business Wire

ANAHEIM, Calif. -- January 24, 2013

NAMM (Hall A, Booth #6400), Avid^® (NASDAQ: AVID) the makers of the
industry-leading audio production and recording system Pro Tools^®, alongside
the legendaryAbbey Road Studios, today announced the launch of a song
competition to celebrate 25 years of bringing award-winning products to the
music industry.

The Abbey RoadStudiosand Avid Song Contest gives aspiring artists, musicians
and producers across the globe the chance for their work to be judged by an
illustrious panel of music industry figures, as well as fans online, during
the voting period from March 14 – March 21, 2013. The three winning artists,
chosen by judges, will receive the ultimate package which includes a track of
their choice being mixed and masteredonline by Abbey Road Studios as well as
an AvidPro Tools|HD Native system.

“The hardest thing for an aspiring musician is to get their songs heard by the
right people,” said Greg Wells, competition judge and multiple
Grammy-nominated producer, mixer and songwriter.“This competition is the
perfect way for artists to get their music out there and I’m really looking
forward to listening to an eclectic mix of songs.”

About the Competition

Artists can upload their original song to “Submit a Track” from today until
March 13, 2013, with the winners of the Judges choice, Fans choice and Judges
choice runner-up being announced on April 10, 2013. Voting for the Fans choice
award runs from March 14 – March 21, 2013.

Judges choice award

  *The judging panel will be made up of industry professionals including
    multiple Grammy-winning producer, mixer and songwriterGreg Wells(Adele,
    Katy Perry); musician, producer and A&R representativeJohn
    Feldmann(Goldfinger, Good Charlotte); and Grammy-winning producerTricky
    Stewart(Beyoncé, Mariah Carey, Rihanna). They will choose their three
    favorite songs, with the winning entrants getting an original song mixed
    and mastered byAbbey Road’s Online Mixing& Mastering Servicesaswell as
    a fullPro Tools|HD Native recording system from Avid.

Fans choice award

  *Fans around the world can also vote for their favorite song, with the
    winning entrant receiving anAvid Mbox^® audio interfacewith Pro Tools 10
    software.

“Avid and Abbey RoadStudioshave a shared passion for the creation of music,
so we’re delighted to be teaming up to give aspiring musicians the chance to
showcase their original work to three of the music industry’s most respected
figures, as well as providing a platform for their work to reach a global
audience,” said W. Sean Ford, Vice President of Worldwide Marketing, Avid.
“The industry-standard technology in Pro Tools is designed to enhance the
creative process, and through new more accessible offerings such as Abbey
Road’s Online Mixingand Mastering Services,it’s becoming easier for aspiring
musicians to benefit from this technology and add a professional finish to
their work.”

About Avid

Avid creates the digital audio and video technology used to make the most
listened to, most watched and most loved media in the world – from the most
prestigious and award-winning feature films, music recordings, and television
shows, to live concert tours and news broadcasts. Some of Avid’s most
influential and pioneering solutions include Media Composer^®, Pro Tools^®,
Interplay^®, ISIS^®, VENUE, Sibelius^® and System 5. For more information
about Avid solutions and services, visitwww.avid.com, connect with Avid on
Facebook,Twitter,YouTube,LinkedIn,SoundCloud; or subscribe toAvid Buzz.

© 2013 Avid Technology, Inc. All rights reserved. Avid, the Avid logo,
Interplay, ISIS, Mbox, Media Composer, Pro Tools and Sibelius are trademarks
or registered trademarks of Avid Technology, Inc. or its subsidiaries in the
United States and/or other countries. The Interplay name is used with the
permission of the Interplay Entertainment Corp. which bears no responsibility
for Avid products. All other trademarks are the property of their respective
owners.

About Abbey Road Studios

London’s Abbey Road Studios is the most famous recording complex in the world
and an iconic symbol of British music. Opened in 1931, the studios have been
at the heart of the industry for over 80 years and home to countless landmark
recordings and pioneering advances in recording technology. Many of the
world’s most famous artists have recorded some of their greatest work at Abbey
Road Studios including The Beatles, Pink Floyd, The Hollies, Oasis, Elbow,
Lady Gaga and Adele.

As one of the world’s premiere locations for movie scoring since the 1980s,
films such as Raiders of the Lost Ark, Star Wars, Braveheart, the Lord of The
Rings Trilogy and The King’s Speech have been recorded there. The list
continues with many other major titles including Shrek, Harry Potter, Skyfall
and The Hobbit.

Recently a number of blockbuster videogames such as Halo & Call of Duty have
also recorded their soundtracks at Abbey Road.

For more information on Abbey Road Studios, please visitwww.abbeyroad.com.

About Talenthouse

Talenthouseis powering this Creative Invite and they're thrilled to be
working with Avid, sharing this life-changing opportunity with their own
community and out to the wider network of emerging musicians. Talenthouse is
the artistic home for creative collaboration. This influential online
community is a place where artists and creatives can express their passions,
collaborate on unique projects with leading artists and brands, share their
work and grow their influence.

Contact:

PR:
Avid
Sara Griggs, 310-821-0801
sara.griggs@avid.com
 
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