Send Love All Year Long with Treat Cards

  Send Love All Year Long with Treat Cards

Just in time for Valentine’s Day, the Treat Card App for iPhone Gives You More
     Reasons to Keep in Touch with Friends and Family Throughout the Year

Business Wire

REDWOOD CITY, Calif. -- January 24, 2013

Treat™, the new greeting card brand from Shutterfly, Inc., that helps
consumers create one-of-a-kind personalized cards in minutes from their iPhone
or PC, today announced an updated version of its free iPhone App. The new
version offers more than 900 card designs for Valentine’s Day, birthdays,
anniversaries and more. In just a few taps, each card can be fully customized
with photos and sentiments and mailed directly to your lucky recipient, all
from your iPhone for as little as $1.99.

Treat Card App for iPhone (Photo: Business Wire)

Treat Card App for iPhone (Photo: Business Wire)

“We’re giving customers nearly 1000 new ways to stay in touch with friends and
family,” said Annie Myers, general manager of Treat. “Our Treat iPhone App
makes it really simple. With reminders, scheduling and direct mail services,
it’s quick and easy to send a thoughtful (or funny!) personalized card for
Valentine’s Day, a birthday, or just because. Never has being thoughtful been
so simple and affordable.”

Need some card sending inspiration? Here are a few Treat Tips:

  *Love (and laughter) is in the air this Valentine’s Day. Find the perfect
    card for everyone (even your single gal pal) this February 14.
  *77 percent of dog owners celebrate their pet’s birthday* with a gift or
    card. Celebrate your furry friend’s special day or your favorite pet lover
    with our hilarious new Candid Canine cards.
  *Say “I love you” or “Congratulations” on that special anniversary.
    Schedule your personalized card TODAY - trust us, your card will be
    cherished forever (and it will arrive on time!).
  *Never miss a birthday again! Import your friends’ birthdays from Facebook
    and schedule their cards in advance. You’re sure to get bonus points.
  *You don’t need a holiday or special occasion to connect with friends and
    family. Send a card to your best friend, in-laws, college kids and
    favorite niece – just because.

Simple Steps to Creating the Perfect Personalized Card:

1. The Treat Card App is free and available in the iTunes App Store. Users can
locate the app by searching “Treat Cards.”

2. Simply download the Treat Card App at iTunes App Store.

3. Use the Treat Card App “card finder wheel” that filters cards by occasion,
recipient and tone to find the perfect card.

4. Personalize your card with your own message and photos or simply choose
from pre-written messages.

5. Next, if the card is a gift, users can also easily include a gift card from
a popular retailer including: Amazon, Starbucks, Target and many more.

6. Finally, add the recipient’s address and hit order. With the Treat Card
Club Membership, cards are as low as $1.99.

*May 2011 online survey of 1000 people by Kelton Research.

About Treat

Treat is an online destination where customers can create one-of-a-kind
personalized greeting cards in minutes from an iPhone or PC. Treat cards offer
a more personal and meaningful alternative to store-bought greeting cards,
giving users the power to make any card unique with their own sentiments and
photos, and with the Treat Card Club, the more cards you send, the more you
will save. Treat also features gift cards, as well as a reminder service that
notifies users of important card-sending occasions. For more information,
visit www.treat.com.

Treat is part of the Shutterfly, Inc. family of brands which includes:
Shutterfly, Tiny Prints, Wedding Paper Divas and Treat. For more information
on Shutterfly, Inc. visit http://www.shutterfly.com/

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20130124006362/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50542304&lang=en

Contact:

Treat
Corinne Saunders 650-209-1360 pr@treat.com
or
Sunshine Sachs
Whitney Kuhn 212-691-2800 kuhn@sunshinesachs.com