inMusic Brands And Avid Technology Form New Alliance
CUMBERLAND, Rhode Island, Jan. 23, 2013
- Historic, first-of-its-kind collaboration with Avid brings Pro Tools Express
software to Akai Professional and M-Audio customers
CUMBERLAND, Rhode Island, Jan. 23, 2013 /PRNewswire/ --inMusic Brands and
Avid Technology announce an unprecedented strategic initiative. This
groundbreaking collaboration will have Avid's Pro Tools® Express software, an
abridged version of the industry-standard recording and digital audio
workstation, bundled with select Akai Professional and M-Audio products. This
partnership marks the first time that Pro Tools has ever been bundled with
hardware from another manufacturer.
"We view this unique alliance as an opportunity for our customers to have an
incredible experience right out of the box," said Jack O'Donnell, Founder,
President, and CEO of inMusic Brands. "At inMusic, our philosophy is to
deliver dynamic hardware and software experiences that put our customers in
the position of power, allowing them to create in the ways they prefer.
Clearly, millions of musicians have found Pro Tools to be the unmatched
standard for audio editing and production, so this unique partnership—which
came about as a result of the M-Audio and AIR acquisitions—ties directly into
our mission. We're honored to be working with Avid and look forward to
developing this alliance further."
inMusic acquired M-Audio and AIR Music Technology from Avid in July of 2012.
This acquisition formed the cornerstone of a new synergistic alliance between
the two companies. Avid has long been recognized by musicians for their
professional recording, editing, and mixing toolset, while Akai Professional,
part of inMusic Brands since 2005, has empowered generations of producers with
their iconic MPC instruments. In addition, M-Audio has led the industry in
keyboard controllers and other hardware peripherals of value to computer-based
musicians and producers. The inMusic-Avid partnership is a convergence of
industry-leading hardware and software that will provide customers of Avid,
Akai Professional, and M-Audio with powerful capabilities and immediate
Beginning this year, select M-Audio controller keyboards and audio interfaces,
as well as certain Akai Professional products, will be shipping with Pro Tools
Express, an abridged version of Avid Pro Tools 10 software.
Adds Avid's W. Sean Ford, Vice President, Worldwide Marketing, "Including Pro
Tools Express with inMusic's M-Audio and Akai Professional products will make
it easy for new musicians, producers, and DJs to start using a truly top-shelf
music production toolset. We are pleased to extend aspiring professionals'
access to the music and audio production tools that set the standard for the
About inMusic inMusic is the parent company for a family of premier brands
that includes AIR Music Technology, Akai Professional, Alesis, Alto
Professional, ION Audio, M-Audio, MixMeister, Numark, and Sonivox. Committed
to pushing the boundaries of innovation in the DJ, music production, live
sound, musical instrument, pro audio, and consumer electronics industries,
each of inMusic's brands creates cutting-edge products that incorporate and
build upon the latest in engineering, design, and technology. For more
information, visit inmusicbrands.com.
About Avid Avid creates the digital audio and video technology used to make
the most listened to, most watched and most loved media in the world – from
the most prestigious and award-winning feature films, music recordings, and
television shows, to live concert tours and news broadcasts. Some of Avid's
most influential and pioneering solutions include Media Composer®, Pro Tools®,
Interplay®, ISIS®, VENUE, Sibelius® and System 5. For more information about
Avid solutions and services, visit www.avid.com , connect with Avid on
Facebook, Twitter, YouTube, LinkedIn, SoundCloud; or subscribe to Avid Buzz.
Avid, the Avid logo, Interplay, ISIS, Media Composer, Pro Tools and Sibelius
are trademarks or registered trademarks of Avid Technology, Inc. or its
subsidiaries in the United States and/or other countries. The Interplay name
is used with the permission of the Interplay Entertainment Corp. which bears
no responsibility for Avid products. All other trademarks are the property of
their respective owners.
inMusic Contact: Shannon Hartz401.658.3131 email@example.com
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