Latest Experian QAS Research Finds Contact Data Quality Affects

Latest Experian QAS Research Finds Contact Data Quality Affects the
Customer Experience 
Research Shows Organizations Want to Create a More Personalized
Experience but Lack the Accurate Data to Execute That Strategy 
BOSTON, MA -- (Marketwire) -- 01/23/13 --  Experian(R) QAS(R), a part
of Experian Marketing Services and a leading provider of address
verification software and services, today announced the release of
Data quality and the customer experience. This report examines
current contact data quality perceptions and practices and provides
advice on ways to improve the customer experience through accurate
The study reveals that organizations are diversifying business
strategies. On average, large organizations operate in at least four
channels. They manage contact data accuracy to improve efficiency,
enhance customer satisfaction and enable more informed business
decisions. However, organizations lack data accuracy, with 94 percent
stating that they suspect their customer and prospect data might be
inaccurate in some way.  
"The fast-paced, omnichannel environment often results in siloed
touch-points and reduced resources," said Thomas Schutz, senior vice
president, general manager of Experian QAS. "To ensure a positive
customer experience, many businesses are implementing new strategies
to better utilize consumer intelligence and analytics. To gain a high
level of insight that can create a more personalized experience
across channels, organizations need to improve accuracy and
incorporate data quality into strategic planning." 
To obtain a copy of Experian QAS' Data quality and the customer
experience, please visit 
About Experian QAS
 Experian QAS is an address data quality software
pioneer. The company's products capture, validate, cleanse,
standardize and enrich customer contact information. Established in
1990 with offices throughout the United States, Europe and Asia
Pacific, Experian QAS provides data validation software and services
to more than 10,000 clients worldwide in retail, education,
healthcare, insurance, finance, government and other sectors. For
more information, visit 
About Experian Marketing Services
 Experian Marketing Services is a
global provider of integrated consumer insight, targeting and
interactive marketing. We help brands from around the world
intelligently interact with today's dynamic, empowered and
hyper-connected consumers. By coordinating seamless interactions
across all marketing channels, we enable marketers to plan and
execute superior brand experiences that deepen customer loyalty,
strengthen brand advocacy and maximize profits. We call it Marketing
For more information, please visit 
About Experian 
 Experian is the leading global information services
company, providing data and analytical tools to clients around the
world. The Group helps businesses to manage credit risk, prevent
fraud, target marketing offers and automate decision making. Experian
also helps individuals to check their credit report and credit score,
and protect against identity theft.  
Experian plc is listed on the London Stock Exchange (EXPN) and is a
constituent of the FTSE 100 index. Total revenue for the year ended
31 March 2012 was US$4.5 billion. Experian employs approximately
17,000 people in 44 countries and has its corporate headquarters in
Dublin, Ireland, with operational headquarters in Nottingham, UK;
California, US; and Sao Paulo, Brazil. 
For more information, visit 
Experian and the Experian marks used herein are service marks or
registered trademarks of Experian Information Solutions, Inc. Other
product and company names mentioned herein are the property of their
respective owners. 
Erin Haselkorn
Experian QAS Public Relations
1 617 385 6700 
Press spacebar to pause and continue. Press esc to stop.