Starwood Hotels & Resorts Forecast Top 10 Los Cabos Travel Trends For 2013

  Starwood Hotels & Resorts Forecast Top 10 Los Cabos Travel Trends For 2013

PR Newswire

LOS CABOS, Mexico, Jan. 23, 2013

LOS CABOS, Mexico, Jan. 23, 2013 /PRNewswire/ --Starwood Hotels and
Resortsis forecasting an eight to ten percent increase in business at their
Los Cabos resorts in 2013, crediting new development, infrastructure
improvements and positive news for the forecasted upswing. The Sheraton
Hacienda del Mar Golf & Spa Resort and The Westin Resort & Spa share their
"top 10" travel trend predictions for what will drive the increased business:

  oAccess Draws More to Relax & Explore - It is getting easier all the time
    to get into and around Los Cabos. New nonstop flights added in mid-2012
    from strong Los Cabos' tourist-drawing metropolitan areas such as Orange
    County Calif. (Airtran) and Chicago (Frontier) to Los Cabos International
    Airport (SJD) and additional nonstop service coming in 2013 from Denver
    (Airtran), San Diego and Dallas-Fort Worth (Spirit) are expected to entice
    even more new and repeat travelers. Additionally, a new $250 million
    four-lane highway that halves travel time between Los Cabos and the state
    capital, La Paz, and other infrastructure improvements have made driving
    the southern tip of the Baja California peninsula a breeze, increasing
    access and tourist interest in regional exploration.
  oService Goes Super Nova - With a steadily growing number of luxury resort
    properties on the scene, resorts are finding new ways to deliver superior
    guest experiences. Starwood Resorts Los Cabos, already lauded for their
    stellar service, have fully embraced the challenge of finding new ways to
    provide superior guest experiences that surprise and delight, such as from
    lauded Sheraton Hacienda del Mar Executive Chef Manuel de Luca and The
    Westin Resort & Spa Los Cabos Executive Chef Manuel Peruyero, who stroll
    the dining rooms daily to deliver personalized "star treatment" and
    specially-prepared dishes to guests.
  oSporting Appeal Builds - From golf tournaments and sports fishing to water
    sports, off road races and personal physical challenges, Los Cabos will
    play host to a plethora of sporting events in 2013. New this year, both
    Starwood Resorts will host guests visiting for The Ironman Los Cabos
    triathlon (March 17). Leading off the year and golf tournaments' schedule
    was the recent Puerto Los Cabos World Pro-Am. Off-road races include the
    Cabo 500 and Tecate Score Baja 1000. Water sports draws range from
    internationally renowned sport fishing challenges, such as Bisbee's Black
    & Blue Marlin Tournament, Tuna Jackpot, Los Cabos Billfish Tournament,
    Stars and Stripes Fishing and Golf Tournament, and SUP (Stand Up
    Paddleboard) Championships.
  oMeetings Mania -  The new, $100 million, state-of-the-art Los Cabos
    Convention Center, which hosted world leaders at the international G20
    Summit in June 2012 as its inaugural event, has introduced 72,000 square
    feet of eco-friendly functional meeting and exhibition space to the
    region. The facility, which also hosted the first-ever Los Cabos
    International Film Festival in November 2012, is expected to encourage
    more regional event development and expand Los Cabos' abilities to
    effectively compete in the destination meetings and conventions business.
    In tandem with industry trends towards hybrid meetings and events,
    Starwood Resorts Los Cabos, with some of the largest and most varied
    meeting and event facilities, offer state-of-the-art IT, with HD video
    conferencing that enables in-house AV PSAV teams to provide coordinated
    interface with nearly a thousand PSAV-served hotels throughout the world.
  oRejuven-cations Reign - Along with private white sand beaches, dazzling
    poolside fun in the sun and world-class dining, more travelers to Los
    Cabos will seek their own havens for personal rejuvenation. Starwood's
    Sheraton Hacienda del Mar and The Westin Resort & Spa both offer, in
    addition to world-class spas and treatment packages, newly renovated and
    expanded gyms with workout programs and educational resources, as well as
    healthy dining alternatives, such as The Westin Resort & Spa, Los Cabos'
    SuperFoodsRx™ menus with nutrient-rich dishes and Sheraton Hacienda del
    Mar's under 500-calorie "Color Your Plate" selections.
  oTrendy Weddings -  Los Cabos will continue to attract destination weddings
    as more couples will flock the area for its uniquely beautiful setting,
    well-priced luxury dream wedding options with generous gifts of
    complimentary "extras" and discounts. Events staff at both the Sheraton
    Hacienda del Mar and The Westin Resort & Spa, Los Cabos note that more
    couples are looking for highly unique twists for their weddings, including
    a "trash the dress" trend that is rapidly growing in popularity as many
    brides are choosing to follow their wedding ceremony with a jump into the
    surf at the resorts or at Lover's Beach by the El Arco scenic rock-arch.
  oMore Family Gatherings - With the U.S. State Department lifting travel
    warnings to Los Cabos and other popular destinations in Mexico last
    November* and the ever-increasing wealth of cultural, arts, environmental
    and sports activities for all ages, more multi-generational families will
    find their way to Los Cabos to celebrate holidays, family occasions and
    in-tandem getaways. Both Sheraton Hacienda del Mar and The Westin Resort &
    Spa in Los Cabos offer amenities that cater to every family member and
    feature newly renovated Kids Club facilities.
  oCulinary & Cultural Exchange - Noting increasing guest interest in
    cultural experiences and world cuisines, both Starwood Los Cabos resorts
    regularly host cultural festivals and events such as The Westin Resort &
    Spa's Oktoberfest, with traditional Swiss-German foods and alphorn music,
    and Sheraton Hacienda del Mar's Peruvian Food Festival, featuring
    internationally renowned Peruvian cuisine pioneer Jose Montes, executive
    chef at the Sheraton Lima Hotel & Convention Center. Returning March 9,
    the Sheraton will again host its Pan, Queso y Vino (Bread, Cheese and Wine
    Festival) to benefit local boys' home Casa Hogar.
  oWired for Work & Play - With rapidly expanding online access, social media
    sharing, mobile phone and apps use, more "working" vacationers will access
    wi-fi and, literally, set up office by the Sea of Cortez. At both Starwood
    Los Cabos' resorts, more social media fans will receive hotel and local
    news via Facebook and Twitter, and smart-phone users, in addition to
    handling bookings via mobile, will discover new regional resource apps
    such as the Los Cabos Mobile Guide, available at www.visitloscabos.travel.
  oLos Cabos for Canines - More travelers will arrive with animal companions
    in tow, now that the Mexican government is permitting airlines to once
    again allow them in the cabin during flights to and from Mexico. (Check
    with your airline before booking for rules and restrictions, which vary
    and can change, particularly during hotter weather.) The Westin Resort &
    Spa is among the dog-friendliest luxury resorts in Los Cabos, where dogs
    may stay in-room and dine, al fresco with their families.

For more information on the Sheraton Hacienda del Mar Golf & Spa Resort,
please call 52-624-145-8000 or visit www.sheratonloscabos.com. For more
information on The Westin Resort & Spa, Los Cabos, please call 1-800-012-9229
or visit www.westinloscabos.com.

*According to U.S. State Dept. Mexico Travel Update, reported in San Francisco
Chronicle/SFGate.com (Dec. 4, 2012).

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and
leisure companies in the world with 1,128 properties in nearly 100 countries
and 154,000 employees at its owned and managed properties. Starwood is a fully
integrated owner, operator and franchisor of hotels, resorts and residences
with the following internationally renowned brands: St. Regis^®, The Luxury
Collection^®, W^®, Westin^®, Le Méridien^®, Sheraton^®, Four Points^® by
Sheraton, Aloft^®, and Element^SM. The Company boasts one of the industry's
leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to
earn and redeem points for room stays, room upgrades and flights, with no
blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a
premier provider of world-class vacation experiences through villa-style
resorts and privileged access to Starwood brands. For more information, please
visit www.starwoodhotels.com.

Media Contacts: Terry Wills or Victoria Bors
Wills Communications, Inc.
twills@willscom.com / vbors@willscom.com
(310) 546-1212

SOURCE Starwood Hotels and Resorts

Website: http://www.starwoodhotels.com