Ultra Music And Sony Music Form Strategic Alliance

              Ultra Music And Sony Music Form Strategic Alliance


PR Newswire

NEW YORK, Jan. 23, 2013

NEW YORK, Jan. 23, 2013 /PRNewswire/ --Ultra Music and Sony Music
Entertainment today announced a groundbreaking new global strategic
relationship covering A&R, distribution, international repertoire and more.

The venture creates a number of strong ties between Ultra and Sony Music,
increasing opportunities for collaboration between Sony Music and Ultra
artists. Recordings from Sony Music's dance music catalogue will be available
for inclusion on Ultra's successful compilation series, further enhancing both
companies' positions in the dance music compilation market. In addition, Sony
Music will work closely with Ultra's dance and electronic artist management
company Empire Artist Management (Adrian Lux, Benny Benassi, Julien Jabre,
Alex Gaudino, etc) under the new arrangement.

Under the agreement, Patrick Moxey, President of Ultra Music, is named
President, Electronic Music, Sony Music Entertainment. In this newly created
global role, he reports directly to Doug Morris, CEO, Sony Music
Entertainment. Sony Music will distribute releases from Ultra's recorded music
division in North America via RED in the U.S. and Sony Music Canada, while
outside North America, Sony Music International and Ultra will share resources
to promote and market Ultra's artists worldwide. In addition, Ultra Music will
help promote and market Sony Music artists in the U.S. and Canada on a
project-by-project basis.

Commenting on the deal, Morris stated, "We are excited to expand our presence
in Electronic Dance Music through this new global partnership with Ultra
Music. Patrick Moxey is a fantastic music executive and a proven hitmaker in
this important genre."

Moxey stated, "This is an exciting deal for Ultra and I have a partner in Doug
Morris and Sony Music who understands our business and shares our ethos. The
collaboration will continue to strengthen Ultra as a global brand at the
forefront of electronic music, opening up new opportunities for both labels
and will ensure that our artists will continue to receive an enhanced and
seamless service."

About Ultra Music
Ultra Music is the world's leading independent electronic and dance music
label whose YouTube channel boasts over one million subscribers and over two
billion views to date. Its current roster includes North American artists
Kaskade, deadmau5, Wolfgang Gartner, Steve Aoki, Tokimonsta, MNDR, DJ Muggs,
Rosette and Jenson Vaughan and international artists Calvin Harris, Benny
Benassi, Alex Gaudino, The Bloody Beetroots, Congorock, Above & Beyond, Adrian
Lux, Alexandra Stan, Inna, Jim Carris and others. Ultra Music has a global
alliance with the Ultra Music Festival, with festivals slated for 2013 in the
U.S., Brazil, Argentina, Korea, and Croatia. Ultra International Music
Publishing, Empire Artist Management and the Ultra Music Library are
affiliated entities.

About Sony Music Entertainment
Sony Music Entertainment is a global recorded music company with a current
roster that includes a broad array of both local artists and international
superstars. The company boasts a vast catalog that comprises some of the most
important recordings in history. It is home to premier record labels
representing music from every genre, including Arista Nashville, Beach Street
Records, Bystorm Entertainment, Columbia Nashville, Columbia Records, Day 1,
Epic Records, Essential Records, Flicker Records, Kemosabe Records, Legacy
Recordings, MASTERWORKS, Polo Grounds, RCA Records, RCA Nashville, Reunion
Records, Roc Nation, Sony Classical, Sony Music Latin, Star Time
International, Syco Music, Verity Music Group and Volcano. Sony Music
Entertainment is a wholly owned subsidiary of Sony Corporation of America.

SOURCE Sony Music Entertainment

Contact: Ultra Music, Alexandra Greenberg, +1-818-380-0400 x223,
agreenberg@msopr.com; Sony Music Entertainment, Liz Young, +1-917-327-1055
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