HBO® Signs Six-Year Deal with Conviva for HBO GO® Video Stream Optimization
on Select Platforms
SAN MATEO, Calif. -- January 23, 2013
Conviva, Inc., the global leader in preemptive video stream optimization,
today announced a landmark six-year deal with Home Box Office, Inc. for
Conviva to continue to provide video optimization support for HBO’s broadband
offerings, HBO GO and MAX GO. The deal comes at a pivotal moment in the
digital entertainment industry when consumer demand for a seamless and
consistent TV experience on any device at any time is growing at an
unprecedented rate while the technical challenges of delivering TV over IP
devices have never been greater. HBO continues to be a leader in this space,
building on the latest innovations and content distribution platforms, to
bring its programming libraries online though its highly successful and
acclaimed broadband offerings HBO GO and MAX GO.
The deal marks a continuation and expansion of Conviva’s partnership with HBO,
first announced in May 2011, when HBO became an early mover in the TV
Everywhere initiative, providing its subscribers with HBO programs and movies
on a variety of digital platforms. The deal also expands Conviva’s suite of
service offerings to HBO’s international partners to help support the
distribution of HBO GO internationally.
“Television is rapidly expanding to the Internet,” said Conviva CEO Darren
Feher. “We enable our partners to reprioritize and invest in areas where they
can innovate, while Conviva focuses on providing a consistent high-quality,
protected experience for their loyal viewers. HBO GO is an exceptional example
of the success our partner strategy is able to deliver.”
HBO GO® utilizes Conviva’s Precision Video and Insights technology on select
Conviva-supported platforms to protect viewers from buffering interruptions.
With Conviva, HBO® is able to analyze the viewers’ experience with real-time
Insights and optimize each individual engagement by using Precision Video to
maintain optimal bitrate and CDN stream source.
“HBO viewers expect a high-quality viewing experience regardless of device or
location,” said Otto Berkes, Senior Vice President, Digital Products, HBO.
“HBO is committed to TV Everywhere. Conviva’s leadership in real-time stream
optimization has made Conviva a natural partner for our success in TV
For more information about Conviva, visit: www.Conviva.com.
Conviva is a global leader in preemptive video stream optimization, ensuring
the best viewing experience for leading media brands. By providing an ideal
experience without buffering and stuttering, we keep viewers watching on any
device, anywhere. Our clients include the world's leading media, sports and
entertainment brands such as HBO GO®, ESPN, AEG Digital Media, VEVO, NBC,
Turner and ABC’s Disney. We make the streaming business more profitable by
increased audience engagement. Conviva is based in Silicon Valley, with
offices in New York and London.
About Home Box Office, Inc.
Home Box Office, Inc. is the premium television programming subsidiary of Time
Warner Inc. and the world’s most successful pay TV service, providing the two
television services – HBO® and Cinemax® – to over 100 million subscribers
worldwide. The services offer the most popular subscription video-on-demand
products, HBO On Demand^® and Cinemax On Demand^® as well as HBO GO^® and MAX
GO^®, HD feeds and multiplex channels. Internationally, HBO branded television
networks, along with the subscription video-on-demand products HBO On Demand
and HBO GO, bring HBO services to over 60 countries. HBO programming is sold
into over 150 countries worldwide.
©2011 Home Box Office, Inc. All rights reserved. HBO® and related channels and
service marks are the property of Home Box Office, Inc.
Hope Frank, 1-415-887-8448
Chief Marketing Officer
Radi8 Creative for Conviva
Emilee McConkie, 1-801-708-9601
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