Toyota and Menicon Jointly Develop Improved Livestock Manure Com

Toyota and Menicon Jointly Develop Improved Livestock Manure Composting Product 
Toyota City, Japan, Jan 23, 2013 - (JCN Newswire) -  Toyota Motor Corporation
(TMC) and contact lens manufacturer Menicon Co., Ltd. (Menicon) have jointly
developed a livestock manure composting product that will join the
"resQ45" series of TMC-Menicon developed manure composting systems.
The new product, "New-Tokubetsu-Kyuko" (new special express enzyme),
will be manufactured and sold by Toyota Roof Garden Co., Ltd., a TMC
subsidiary, starting today, and distributed through the livestock feed sales
channels of Toyota Tsusho Corporation (Toyota Tsusho). 
In Japan, where 84 million(1) tons of livestock manure are generated annually,
concerns about manure's adverse impact on the environment, including its
offensive odor, pollution of water, and greenhouse-gas generation, have made
livestock farmers recognize the need to find ways to properly process and
effectively utilize manure.  Composting of the manure has been shown to be
beneficial for both farmers and the environment. 
New-Tokubetsu-Kyuko combines two products(2) in the resQ45 series that are
currently sold separately: "Tokubetsu-Kyuko", containing an enzymatic
agent that promotes decomposition of dietary fibers in manure, and "Thermo
Master", containing thermophilic bacteria to raise fermentation
temperature.  Tokubetsu-Kyuko has been added to manure for each compost cycle,
while Thermo Master has been recommended for the initial batch only as the
product's inherent bacteria breeds during the composting process, meaning
finished compost contains "seed" bacteria that can be used for
successive compost batches. 
However, market feedback revealed concerns that composting effectiveness
declined over time due to thermophilic bacteria population and efficacy
decreasing with repeated use.  In addition, feedback suggested that the process
of using "seed" compost was labor intensive. 
The introduction of New-Tokubetsu-Kyuko removes the need for "seed"
compost, as the manure becomes reliably inoculated with thermophilic bacteria,
thus ensuring stable compost production.  Including initial costs, TMC
estimates annual costs of approximately 10 percent less(3) for a livestock
farmer using New-Tokubetsu-Kyuko instead of Tokubetsu-Kyuko and Thermo Master
together. 
New-Tokubetsu-Kyuko comes in eight-kilogram bags with a suggested retail price
of 5,800 yen per bag(4). Although it will initially be sold in-parallel with
Tokubetsu-Kyuko and Thermo Master, a complete switchover to New-Tokubetsu-Kyuko
is planned for 2014, with annual sales of approximately 22,000 bags forecast to
follow. 
TMC, Menicon and Toyota Tsusho aim to strengthen their collaboration toward
the goal of realizing a recycling-based society, as well as to continue to help
reduce greenhouse gas generation and improve farmlands. 
(1) Quoted from the 2012 statistics from the Statistic Bureau of Japan's
Ministry of Agriculture, Forestry and Fisheries
(2) Launched in July 2006
(3) Estimation based on annual use of manure from 100,000 egg-laying hens
(4) Includes shipping for orders of 20 bags or more, excludes consumption tax
(previously, both shipping and consumption tax excluded) 
About Toyota 
Supported by people around the world, Toyota Motor Corporation (TSE: 7203;
NYSE: TM),  has endeavored since its establishment in 1937 to serve society by
creating better products. As of the end of March 2012, Toyota conducts its
business worldwide with 50 overseas manufacturing companies in 27 countries and
regions. Toyota's vehicles are sold in more than 160 countries and
regions. For more information, please visit www.toyota-global.com. 
Contact: 
Toyota Motor Corporation
Corporate Communications Department
Public Affairs Division
Tel: +81-3-3817-9150 
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