FitStar Announces First App Featuring NFL Legend Tony Gonzalez

  FitStar Announces First App Featuring NFL Legend Tony Gonzalez

 All-Star NFL Tight End and Fitness Authority to Become the First Trainer in
                       Game-changing Fitness Franchise

Business Wire

SAN FRANCISCO -- January 23, 2013

FitStar Labs, Inc., a company dedicated to blending the power of mobile
technology and immersive fitness content, has announced their first product, a
video-based fitness app for the iPad featuring future National Football League
(NFL) Hall-of-Famer, Tony Gonzalez. An interactive and adaptive workout system
delivered in HD to an iPad or connected TV, FitStar: Tony Gonzalez will act as
a personal trainer and introduce an adaptive fitness program that allows users
to progress at their own rate, based on gauged abilities and tracked

With one of the most prolific careers in the history of professional football,
NFL veteran Tony Gonzalez is a dynamic, one-of-a-kind athlete whose
record-breaking career has solidified his place in NFL history. Tony
exemplifies what it means to be equal parts sports legend and lifestyle icon
through his standing commitment to health and wellness. Tony is turning his
attention to FitStar with the intention of providing immersive and
personalized fitness curriculum in order to help a wide range of users achieve
their fitness goals and support an overall healthy lifestyle.

“I’m extremely proud to be working with such an awesome group of folks who are
passionate about improving the health of individuals with engaging and
entertaining apps,” said Tony Gonzalez. “FitStar truly is a dynamic, immersive
and inspirational way to help people reach their health and fitness goals. I’m
really excited about the promise FitStar: Tony Gonzalez holds in making a
positive impact on the wellness of the country as a whole.”

“To have Tony on board as our first FitStar trainer with his unparalleled
experience and knowledge of maintaining a healthy lifestyle integrated into
the FitStar app is huge,” said Mike Maser, CEO, FitStar. “An NFL legend and
overall health and fitness guru, Tony has deep expertise in training regimens,
nutrition, and all-around fitness techniques, all of which he brings to our

With FitStar: Tony Gonzalez, the iPad transforms into a personal trainer that
adapts to the individual capabilities of its users, and delivers workouts that
will keep them continually challenged and motivated. The first version of the
app will feature a range of dynamic exercises that require minimal equipment
and are specifically designed to be done anytime, anywhere. The adaptive
nature of FitStar means that it’s perfectly suited to people just starting a
fitness journey or those that are already in shape looking to take themselves
to the next level. Users can select their own fitness goal, with engaging
programs for busy lifestyles, general conditioning and weight loss. FitStar:
Tony Gonzalez is built on a platform that enables new content, fitness
tracking devices and media services to be added in the future, and is
cloud-enabled to allow users to connect with friends, share achievements and
track progress.

FitStar: Tony Gonzalez is the first product from FitStar, underscoring the
company’s mission to inspire people to live healthier lives by creating
innovative health and fitness apps. FitStar is backed by a list of high
profile technology, entertainment and sports leaders including Google
Ventures, Advancit Capital, the venture capital firm launched by Viacom Inc.
and CBS Corporation vice chairman Shari Redstone, and FLOODGATE Fund, a
leading business and technology investment firm managed by tech pioneer Mike
Maples, Jr. With a world class team lead by industry veterans, backing from
financial and media giants, groundbreaking technology and operations in San
Francisco, FitStar aims to define the future of interactive entertainment apps
in the health and fitness space.

FitStar: Tony Gonzalez will be available in Spring 2013. For more information
and on-going updates, please visit

About FitStar

FitStar Labs, Inc. is headquartered in San Francisco. The company’s mission is
to build a digital health and fitness platform to inspire people to live
healthier lives. Founded in 2012, the company is backed by several prominent
angels and venture investors including Google Ventures, Advancit Capital,
FLOODGATE Fund, Founder Collective, MESA+, Neil Young and Bob Stevenson’s LLL
Capital, Ronnie Lott and Ed Zander.


fortyseven communications
Sibel Sunar
fortyseven communications
Craig Sinel
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