Guckenheimer Food Service Adds Two New Executives for Expanding Business and
Operations in the Southwest
New Vice President of Operations and Director of Sales To Lead Accounts in
Dallas/Ft. Worth, Houston, Austin, San Antonio, Tulsa, Oklahoma City, Denver
and St. Louis
REDWOOD SHORES, Calif. -- January 23, 2013
Guckenheimer, the San Francisco Bay Area-based food service company that
pioneered restaurant-quality cuisine and innovative nutrition programs in
corporate dining, today announced two new executive appointments to head the
expanding Southwest region. Rex Roe was appointed Vice President of Operations
and Len Cerasoli, Director of Sales, effective immediately.
Formerly with Guckenheimer as Vice President of Special Projects in 2005, Roe
rejoins the company with a longstanding and successful track record in food
service operations. He spent 21 years at LSG Sky Chefs in business development
for the in-flight food market and is credited with introducing innovations
such as “Buy on Board,” and integrating restaurant brands to enrich the
in-flight dining experience. As regional Vice President of Operations, Roe
will lead growth and development as Guckenheimer extends its culinary and
nutrition programs and custom menu creations to businesses throughout the
Southwest. Roe graduated from the School of Hospitality at Michigan State
University and trained at the Culinary Institute of America in Hyde Park.
Guckenheimer also welcomes Cerasoli to the Southwest regional team as Director
of Sales. Cerasoli worked 18 years at Sodexo in sales and operations as
General Manager, District General Manager and Regional Sales Director where he
consistently ranked among the top sales performers in the division and twice
honored as Salesperson of the Year. He went on to own and operate several Five
Guys locations throughout the Southeast, and the franchises under his
leadership were consistently ranked in the top 10 percent for the popular
chain. Cerasoli joins Guckenheimer from Unidine where he was responsible for
Business Development in the Mid–Atlantic region. At Guckenheimer, Cerasoli
will provide integrated solutions to Southwest businesses interested in
improving employee health and nutrition through premium food service. Cerasoli
graduated from the Hospitality, Resort & Culinary Management program at Paul
In 2012, Guckenheimer opened 25 new client locations nationally and plans to
open more than 45 locations in 2013.
More About Guckenheimer
Founded in 1963 in the heart of Silicon Valley, Guckenheimer pioneered
innovative corporate dining by introducing restaurant-quality, locally
sourced, organic and daily prepared meals-from-scratch to the burgeoning tech
industry. Today, Guckenheimer maintains its legacy of “Nourishing Inspiration”
in the workplace by offering unique-to-industry health and wellness programs
led by registered dieticians and customized café creations. All accounts are
led by professional chefs trained in the culinary arts and fine-dining.
Guckenheimer is the fourth largest corporate food service and catering
organization in the United States, with more than 300 accounts in 31 states.
Visit Guckenheimer on Facebook or at www.guckenheimer.com.
Serene Buckley, 415-392-1000
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