Strong Silver Jewelry Sales Reported During 2012 Holiday Season,
According to Silver Institute
Silver With Diamond Category Increasingly Important
WASHINGTON, DC -- (Marketwire) -- 01/23/13 -- Sterling silver
jewelry sales continued their strong performance during the recent
Holiday Season, according to industry observers and early retail
sales surveys. Retailers across the country reported to Jewelers
Circular Keystone that "Sterling silver was the shining star of the
Holiday Season in all types of pieces and increasingly higher price
points." In a separate report, Liz Chatelain, President of MVI
Marketing, said, "The silver with diamond category has now grown into
a full-blown category to which every major retailer is committing
shelf space and marketing budgets."
"Silver fits a very big market," said Michael DiRienzo, Executive
Director of the Washington, D.C. based Silver Institute. "It's
apparent that consumers enjoy silver and are drawn to the exquisite
work some of the best designers are producing," he said.
According to Amanda Gizzi, Director of Communications at Jewelers of
America, "Many designers are using silver, and the range of silver
jewelry is broadening. People are getting comfortable with sterling
being part of a fine jewelry collection."
"Detail and intricacies in silver are in line with what we're seeing
within fine jewelry in general, this year -- fine textures and super
feminine and floral designs... as well as geometric shapes and open
cuffs with squares and maze patterns. We are seeing it more in silver
than anything else. Another ongoing trend is the use of diamonds,
pearls and gemstones in sterling silver designs," Gizzi said.
Michael Barlerin, Director of the Silver Promotion Service (SPS), a
division of the Silver Institute, noted that branded silver jewelry
has become an increasingly important segment of retail jewelry sales
in recent years. He commented, "During the recent 24 Karat Club
Dinner in New York, I had the opportunity to talk to eight of our SPS
Savor Silver Partners and all had exceptionally strong seasons. I
look forward to seeing the results of our forthcoming
Nielsen/National Jeweler survey, to be fielded in coming weeks, which
will quantify the overall results."
Increasingly, silver jewelry is used throughout the fashion industry
to enhance its contemporary designs. Designers such as Elsa Peretti,
who works largely in silver, has said, "Style is to be simple." This
explains in part why her fluid and seamless sterling silver creations
for Tiffany & Co. -- which include apples, beans, hearts, shells, and
teardrops -- have remained best sellers since she began designing
them 30 years ago.
With continuing consumer demand for exciting new designs, designers
are finding that silver offers them more freedom to create more
elaborate pieces while keeping the price points at a reasonable
level. Centuries after the first silver jewelry was produced, today's
designers, manufacturers and consumers alike have found few if any
materials better suited for jewelry than silver.
Established in 1971, the Silver Institute serves as the industry's
voice in increasing public understanding of the many uses and values
of silver. For more details about the appeal of silver jewelry, visit
the Silver Institute's website at: www.silverinstitute.org or the
Silver Promotion Service at www.savorsilver.com.
The Silver Institute
T: (202) 495-4030
Marston Webb International
T: (212) 684-6601
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