Kindle Paperwhite and Kindle Now Available on

Kindle Paperwhite, the most advanced e-reader ever constructed with higher 
resolution, 62% more pixels, 25% higher-contrast, patented built-in front 
light, 8 weeks of battery life and an even slimmer and sleeker design-only CDN 
Kindle Paperwhite Wi-Fi + 3G-the top-of-the-line Kindle with free 3G 
wireless-only CDN $199 
Latest generation Kindle-small, light and even faster-only CDN $89 
Kindle and Kindle Paperwhite also available at over a thousand retail 
locations, including Staples, The Source and Shoppers Drug Mart 
Canada Kindle Storeon offers the largest selection of the most 
popular books, including the most best sellers from the Globe and Mail and Le 
Devoir best seller lists, winners of the Giller prize, and over 50,000 
French-language titles 
SEATTLE, Jan. 23, 2013 /CNW/ - (NASDAQ: AMZN)— today announced that 
the new family of Kindle e-readers is now available to customers in Canada. 
The all-new top-of-the-line Kindle Paperwhite is the most advanced e-reader 
ever built with 62% more pixels and 25% increased contrast compared to the 
previous generation Kindle, a patented built-in front light for reading in all 
lighting conditions, up to 8 weeks of battery life, a thin and light design, 
and is available in both Wi-Fi only and Wi-Fi + 3G models. Never pay for or 
hunt for a Wi-Fi hotspot with the free 3G wireless Kindle Paperwhite for just 
CDN $199 or choose Kindle Paperwhite with Wi-Fi for only CDN $139. The new 
latest generation Kindle, the lightest and smallest Kindle ever, with new, 
improved fonts and faster page turns at the low price of CDN $89. Kindle, 
Kindle Paperwhite and Kindle Paperwhite Wi-Fi + 3G support multiple languages, 
including French, and are available starting today at  
In addition, Canadian customers can now access the Canada Kindle Store 
directly from their Kindle. The Kindle Store offers the largest selection of 
the most popular books, including the most best sellers from the Globe and 
Mail and Le Devoir best seller lists, winners of the Giller prize, and a broad 
selection of works from leading Canadian publishers and authors, including 
Margaret Atwood, Alice Munro and Yann Martel. The Canada Kindle Store has over 
1.5 million Kindle books, including over 250,000 exclusive books customers 
won't find anywhere else, over 35,000 free books, and over 50,000 
French-language titles. Visit for more information. 
All Kindle books are "Buy Once, Read Everywhere"—customers can read their 
Kindle books on Kindle devices and on iPhone, iPad, iPod touch, Android and 
Windows phones and Android tablets using the free Kindle apps. 
"We're excited to make the best-selling and most advanced e-readers in the 
world available to our customers for the first time, making it 
easier and more affordable than ever for Canadian readers to own a Kindle," 
said Dave Limp, Vice President, Amazon Kindle. "With a Kindle in their hands, 
Canadian customers can now directly access the Kindle Store with the largest 
selection of the books people want to read, including the largest selection of 
best sellers and over 250,000 titles that are exclusive to the Kindle Store." 
"E-readers have found their place in today's digital lifestyle by providing 
users with a unique reading experience," said Mark Shanahan, senior technology 
merchant at Staples Canada. "Our goal is to help people choose a device that's 
right for them by offering a broad selection of popular e-readers like the 
Kindle and Kindle Paperwhite in one convenient place, making it easy for 
customers to see, touch, and try the product." 
Kindle Paperwhite—The World's Most Advanced E-Reader
Most Advanced E-Reader Display, 62% More Pixels, 25% More Contrast
Kindle Paperwhite's display is the most advanced e-reader display ever 
constructed. Featuring a 212 ppi display, Kindle Paperwhite has 62% more 
pixels than the previous generation Kindle, making text in books and 
periodicals crisp and clear at any size. Images are sharper, richer and show 
even more detail. Kindle Paperwhite's screen has 25% higher contrast than the 
previous generation Kindle— the blacks are blacker, and the whites are 
Innovative Built-In Light
Backlit LCD displays direct light up through the display into the user's eyes. 
Kindle Paperwhite's patented front-lit display guides light underneath an 
anti-glare layer and down toward the display, away from the reader's eyes. 
This means a reader can read for hours with less eye fatigue and strain. The 
screen brightness is easily adjusted for reading in any light. The Paperwhite 
display provides an incredible experience in the dark and in direct sunlight. 
Breakthrough Battery Life
Kindle Paperwhite's built-in front light is designed to be used at all 
times—both in daylight and in a dark room—for the clearest, crispest 
reading experience. In order to use the light at all times, Kindle Paperwhite 
requires exceptional power management to maintain the battery life that 
customers love about Kindle. Amazon's light guide technology precisely 
diffuses the light across the screen and only requires four LEDs to light the 
entire screen (unlike LCD screens which can use up to 50 LEDs). The light 
guide is so efficient that Kindle Paperwhite has a remarkable 8 weeks of 
battery life, even with the light on at all times. 
Free 3G
Kindle's free 3G connection means customers never have to hunt for or pay for 
a Wi-Fi hotspot—they simply download and read books anytime, anywhere. 
Amazon pays for the 3G connection on Kindle Paperwhite Wi-Fi + 3G, so 
customers pay no monthly fees and sign no annual contracts. 
Built-In Wi-Fi
Kindle Paperwhite comes with built-in Wi-Fi, letting readers discover new 
content at home or on the road anywhere you can access Wi-Fi. 
Books in 60 Seconds
Find a book and start reading in seconds with our fast, free wireless 
delivery. No computer required to download content. 
New Touch Technology
Kindle Paperwhite's new capacitive touch technology is uniquely integrated 
into the Paperwhite display, allowing for a thinner form factor for Kindle 
Paperwhite and even better touch accuracy. 
Slim and Sleek Design
At just over a third of an inch thin and weighing 213 grams, Kindle Paperwhite 
is thinner than a magazine and weighs less than a typical paperback. The bezel 
height between the side of the device and the display itself is 77% thinner. 
Hand-Tuned Fonts
Every font on Kindle Paperwhite is hand-tuned for maximum readability. The 
Amazon typography team worked at the pixel level to ensure consistency of 
stroke thickness and shape profiles across all individual glyphs, aligning 
each size to the specific grid of the new Paperwhite display. This allows for 
unprecedented sharpness of fonts. Kindle Paperwhite's higher resolution 
display also allows for new elegant typeface options, such as Baskerville and 
Palatino, which use thin stems that would not render well on a lower 
resolution display. 
"Buy Once, Read Everywhere"
With free reading apps, customers can read their Kindle books on a large 
number of devices and platforms, including any Kindle as well as on iPhone, 
iPad, Android devices, Mac, PC, or Windows Phone. 
Amazon's Whispersync technology synchronizes a customer's last page read, 
bookmarks and annotations across all of their devices, so they can always pick 
up where they left off. 
Time to Read
Time to Read is a new feature for Kindle Paperwhite that helps readers know 
the amount of time it will take them to finish a chapter or a book. This 
feature is smart—it personalizes the time for each customer based on their 
reading speed and is constantly updated as the reader's speed and habits 
change. With Time to Read, it's never been easier to decide when to start a 
new chapter or finish the chapter you're reading. 
Explore the "Bones of a Book" with X-Ray
With a single tap, readers can see all passages across a book that mention 
ideas, fictional characters, historical figures, places or topics that 
interest them, as well as more detailed descriptions from Wikipedia and 
Shelfari, Amazon's community-powered encyclopedia for book lovers. Amazon 
built X-Ray using its expertise in language processing and machine learning, 
access to significant storage and computing resources with Amazon S3 and EC2, 
and a deep library of book and character information. 
Features Built Just for Readers
Each Kindle offers a variety of font styles and sizes, so customers can easily 
customize their reading experience. Kindle Paperwhite also comes with 
built-in dictionaries for instant lookup of words, Real Page Numbers, support 
for bookmarks and annotations, and more. 
Worry-Free Cloud Storage
Customers' Kindle books are automatically backed up in the cloud, so they can 
re-download their books wirelessly for free. 
Customers can share highlighted sections, notes and meaningful quotes on 
Facebook and Twitter directly from Kindle without leaving the book. 
Parental Controls
Parental Controls allow parents to restrict access to the Kindle Store, Cloud 
Archive and the Experimental Web Browser so they can give their Kindle to a 
child worry-free. 
Top-Rated, World-Class Customer Service
Whenever customers shop on Amazon, buy a Kindle, or buy Kindle content, they 
know that they are also getting Amazon's world-class customer service. 
Customers have been shopping on for 11 years, and they continue to 
do so because of the unparalleled, end-to-end customer experience. 
Beautiful Leather Covers with Auto Wake and Sleep
Covers for Kindle Paperwhite feature a premium textured leather exterior and a 
subtle woven nylon interior to provide the lightest and thinnest form of 
protection. The integrated magnetic clasp ensures the cover remains securely 
closed while in a backpack, purse, or briefcase. The cover automatically wakes 
Kindle Paperwhite upon opening and puts it to sleep when closed, making it 
easy to dive right back into the book. 
Latest Generation Kindle—Small, Light and Now Even Faster—only CDN $89
The smallest, lightest and most affordable Kindle everis even better, with new 
improved fonts, 15% faster page turns and a new, unbelievably low price: just 
CDN $89. In addition, the new Kindle now supports children's books and comics, 
and includes new parental controls. Weighing just 170 grams, Kindle is small 
and light enough to fit easily in a pocket and take everywhere, and still 
features the same 6-inch electronic ink display that reads like real paper. At 
just CDN $89, the new Kindle is the perfect entry Kindle for young and adult 
readers alike. 
Kindle Direct Publishing
Independent authors and publishers can make their books available in the 
Canada Kindle Store using Kindle Direct Publishing (KDP) at Canadian independent authors and publishers can utilize 
the English- or French-language KDP website to make their books available in 
Canada and more than 175 countries worldwide. They can also price their books 
and receive payments in Canadian dollars, earn up to 70% royalties on each 
book sold, all while retaining control of their content and copyrights. 
Thousands of authors in Canada are already using KDP to make their books 
available in Kindle stores around the world, including Montreal resident 
Matthew Mather, the best-selling KDP author of the Complete Atopia Chronicles. 
"My experience self-publishing with KDP has been nothing short of amazing," 
said Matthew Mather. "Within weeks of publishing, my book climbed to #1 on the 
science fiction best sellers list, and now I've sold tens of thousands of 
copies. I've just finished my second novel, "CyberStorm," and look forward to 
the idea of writing for a living, something I hadn't imagined possible just 
six months ago. The best part, though, has been the interaction with readers. 
I get emails from every corner of the world, contacting me to say how much 
they liked my work. This is an amazing feeling!" 
Pricing & Availability
The Kindle family is available at and at over 1,000 retail locations 
across Canada. 
Kindle is available for CDN $89 at 
Kindle Paperwhite is available for CDN $139 at 
Kindle Paperwhite Wi-Fi + 3G is available for CDN $199 at 
For high resolution images and video of Kindle and Kindle Paperwhite, 
About, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened 
on the World Wide Web in July 1995 and today offers Earth's Biggest Selection., Inc. seeks to be Earth's most customer-centric company, where 
customers can find and discover anything they might want to buy online, and 
endeavors to offer its customers the lowest possible prices. and 
other sellers offer millions of unique new, refurbished and used items in 
categories such as Books; Movies, Music & Games; Digital Downloads; 
Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, 
Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & 
Amazon Web Services provides Amazon's developer customers with access to 
in-the-cloud infrastructure services based on Amazon's own back-end technology 
platform, which developers can use to enable virtually any type of business. 
Kindle Paperwhite is the most-advanced e-reader ever constructed with 62% more 
pixels and 25% increased contrast, a patented built-in front light for reading 
in all lighting conditions, extra-long battery life, and a thin and light 
design. The new latest generation Kindle, the lightest and smallest Kindle, 
now features new, improved fonts and faster page turns. 
Amazon and its affiliates operate websites, including,,,,,,,, and As used herein, "," "we," "our" and similar terms 
include, Inc., and its subsidiaries, unless the context indicates 
About ( is part of the global family of Amazon Web sites 
that have become known for great prices, selection, and convenience. 
customers can find and discover millions of English and French books, Kindle 
books, CDs, videos, sports and outdoors products, DVDs and electronics, 
watches, tools, baby, home and garden products, as well as a vast array of 
software, video games, and consoles--all at everyday low prices. 
offers FREE Two-Day Shipping with Amazon Prime, and FREE Super Saver Shipping 
on qualified orders of$25CAD or more delivered to a single Canadian 
address. sources products directly from Canadian publishers and 
distributors, ensuring a rich offering of Canadian titles and content. 
Features such as original editorial reviews in English and French and product 
recommendations help customers find the right products for them 
among the site's broad selection. 
Forward-Looking Statements
This announcement contains forward-looking statements within the meaning of 
Section 27A of the Securities Act of 1933 and Section 21E of the Securities 
Exchange Act of 1934. Actual results may differ significantly from 
management's expectations. These forward-looking statements involve risks and 
uncertainties that include, among others, risks related to competition, 
management of growth, new products, services and technologies, potential 
fluctuations in operating results, international expansion, outcomes of legal 
proceedings and claims, fulfillment center optimization, seasonality, 
commercial agreements, acquisitions and strategic transactions, foreign 
exchange rates, system interruption, inventory, government regulation and 
taxation, payments and fraud. More information about factors that potentially 
could affect's financial results is included in's 
filings with the Securities and Exchange Commission, including its most recent 
Annual Report on Form 10-K and subsequent filings 
For Media Inquiries, please 
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ST: Washington
-0- Jan/23/2013 20:43 GMT
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