Boost Mobile Partners with Anthony Davis to Promote NBA Game Time Plus Application, Bringing NBA Excitement Directly into the

  Boost Mobile Partners with Anthony Davis to Promote NBA Game Time Plus
  Application, Bringing NBA Excitement Directly into the Hands of Boost Mobile
  Fans for Free

In celebration of the free app Boost Mobile is giving away Samsung Galaxy S II
       4Gs through the Boost Mobile NBA Game Time Plus App Sweepstakes

Business Wire

IRVINE, Calif. -- January 23, 2013

Boost Mobile, a leader in the no-contract wireless industry, is teaming with
2012 NBA #1 Draft pick, New Orleans Hornet power forward Anthony Davis to
bring its Android customers free access to NBA Game Time Plus which features
all live home and away radio broadcasts, game video, alerts, real-time scores,
stats and more this season.

To commemorate the app Boost Mobile is launching the NBA Game Time Plus App
Sweepstakes. Starting today consumers can visit the sweepstakes app on the
Boost Mobile Facebook page to enter for a chance to win one of 10 Samsung
Galaxy S II 4G (WiMAX) devices. For more information on the sweepstakes, visit
www.facebook.com/boostmobile.

“With NBA Game Time Plus from Boost Mobile, Android customers score a free
front-row seat to NBA action throughout the entire season,” said Steve
Gaffney, vice president-Corporate Marketing. “To build even more excitement
for the app we are teaming with Anthony Davis, a perfect ambassador for the
Boost brand. He is young, fun and attacks the court just like Boost Mobile
attacks the no-contract wireless competition.”

NBA Game Time Plus is included free with Boost Mobile Android Monthly
Unlimited and Android Daily Unlimited plans. The NBA Game Time app is
available on smartphones with Android™ 2.2 or higher operating systems and can
be downloaded from the Google Play Store. Boost Mobile customers automatically
receive NBA Game Time Plus upon launching the app, which includes all live
home and away radio broadcasts.

“I am looking forward to the opportunity to work with Boost Mobile to promote
the NBA Game Time Plus App,” said Davis. “NBA fans are the best fans and now
with the help of Boost Mobile, customers and fans across the country can get
all the action with a simple click of the app.”

Boost Mobile’s partnership with Davis in support of the NBA Game Time Plus app
tips off early next month with in-store merchandise in Boost Mobile’s
exclusive retail stores and select independent wireless dealer locations
nationwide promoting the free application. Other elements include radio,
social media, digital advertising and local marketing events.

Boost Mobile offers no-contract^1 wireless phones and service, including the
$55 Android Monthly Unlimited  plan with Shrinking Payments. For every six
on-time payments, the cost of Boost Mobile’s Monthly Unlimited plan shrinks by
$5^2, eventually getting down to as low as $40 a month for unlimited
nationwide talk, text and picture messaging, Web^3, email and calls to 411.
Payments do not need to be consecutive to qualify for the next savings
milestone. Samsung smartphones available from Boost Mobile in addition to the 
Samsung Galaxy S^® II 4G, include the Samsung Galaxy Rush^TM, Samsung
Transform™ Ultra and Samsung Galaxy Prevail™.

About Boost Mobile

Boost Mobile offers wireless phones and services with no long-term contracts.
Boost Mobile redefines value for wireless consumers with its Monthly Unlimited
with Shrinking Payments no-contract service, where the longer you stay the
less you pay with on-time payments for unlimited voice, text messaging, Web,
email and calls to 411. Boost Mobile offers nationwide service on the
Nationwide Sprint Network, reaching more than 282 million people, with no
activation or long-distance fees. Boost Mobile offers a selection of quality
handsets from LG, Motorola, Research In Motion (RIM), Samsung, Kyocera and
ZTE, ranging from entry-level to Android™ smartphone devices available
nationwide at nearly 20,000 major retail stores, including Best Buy,
RadioShack, Target, Family Dollar, Walgreens and Walmart, Sprint retail
stores, independent wireless dealer locations, and on HSN, a leading TV home
shopping network. Re-Boost^® Cards are available at approximately 100,000
locations throughout the United States. Experience Boost Mobile on the Web at
Facebook and Twitter; and purchase products at www.boostmobile.com.

^1 Service subject to certain terms.
^2 Max discount of $15.
^3 Includes 2.5GB per month of high-speed data with Adaptive Protocol Video
limited to 3G speeds.

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Contact:

Boost Mobile
Danielle Babbington, 949-748-3418
Danielle.Babbington@sprint.com
 
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