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BMW Expands Partnership With Fairmont Hotels & Resorts

BMW Expands Partnership With Fairmont Hotels & Resorts 
Luxury Brands Partner to Offer Chauffeured Car Service to Hotel
Guests in North America 
WOODCLIFF LAKE, NEW JERSEY -- (Marketwire) -- 01/23/13 --  
Editors Note: There is a photo associated with this press release. 
BMW of North America announced today the expansion of a partnership
with Fairmont Hotels & Resorts that will offer complimentary local
shuttle service in BMW vehicles at all Fairmont properties in the
United States. The U.S. program will be an extension of a program
that was initially launched in Canada and will feature the BMW 750i
Exclusive to Fairmont President's Club, members taking advantage of
the benefit may be chauffeured for a range of purposes. For example,
frequent guests can check out complimentary TaylorMade golf clubs at
Fairmont Sonoma Mission Inn & Spa and be driven to nearby Sonoma Golf
Club for a morning on the links. In New England, Fairmont Battery
Wharf guests heading out for dinner on the town can utilize the free
shuttle service for a restaurant drop off in Boston's culinary hip
North End. For a trip to the local mall, museum, convention center,
lunch meeting or more there are myriad reasons for both business and
leisure travelers to hop in for a quick ride. 
"BMW is happy to expand its partnership with Fairmont and I am
confident that guests who take advantage of this service will enjoy
spending as much time in our vehicles as they do in their rooms at
the luxurious Fairmont properties," said Dan Creed, Vice President of
Marketing, BMW of North America. "I hope that our presence serves to
enhance each guest's overall experience."  
Initially launched in 2009, the BMW / Fairmont partnership already
includes all Fairmont locations in Canada and features both the BMW 7
Series Sedan and BMW X5. The brands continue to work closely on a
number of exciting co-branded marketing opportunities and will
continue to extend special benefits and privileges to BMW owners
staying at Fairmont properties. Fairmont also offers a complimentary
hotel bicycle service featuring BMW Cruise Bikes at its locations
globally. The state-of-the-art bikes grant active and adventurous
travelers the opportunity to tread lightly on the environment and
explore the landscapes of Fairmont's distinctive 
locales on a dynamic
mode of transportation. 
"Expanding our chauffeured car service with a respected partner like
BMW was an easy decision," said Brian Richardson, Vice President,
Brand Marketing & Communications. "It's a benefit that our frequent
guests truly value and it allows us to expand on our focus of
enhancing the stay experience and ensuring Fairmont guests have an
opportunity to explore and connect with the destination." 
With the 7 Series, BMW raised the standard for maximum performance
and luxury in the premium vehicle class. The 7 Series Sedan is firmly
established within BMW's model portfolio as top of the line,
delivering the highest level of driving refinement in its segment
with more offerings, performance and driving dynamics than its
competition with class leading enhancements, options and packages. 
The BMW X5 is characterized by well-balanced proportions that
accentuate the vehicle's powerful presence and agility. A long
wheelbase, short front and rear body overhangs, and large light-alloy
wheels provide a visual balance between the front and rear of the
vehicle. Square-shaped, carefully flared wheel arches hint at the
X5's all-wheel drive traction and other-roads capability. The body
lines sweep upwards from the front and rear wheels, communicating
BMW's near perfect 50-50 front-rear weight distribution which is so
essential to the X5's legendary driving dynamics. 
Fairmont President's Club provides frequent guests of Fairmont with
special benefits and privileges designed to reflect individual travel
preferences and offer an enhanced level of service. Personalized
travel profiles afford members customized stay experiences while
in-hotel benefits include complimentary high-speed and wireless
internet, Fairmont Fit running gear and athletic apparel by Reebok, a
members-only reservations line, expedited check-in and check-out, and
access to exclusive vacation offerings. Enrollment is free and guests
can join at any Fairmont location worldwide, online at or by contacting 1-800-441-1414. 
BMW Group In America  
BMW of North America, LLC has been present in the United States since
1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in
2003. The BMW Group in the United States has grown to include
marketing, sales, and financial service organizations for the BMW
brand of motor vehicles, including motorcycles, the MINI brand, and
the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic
design consultancy in California; a technology office in Silicon
Valley and various other operations throughout the country. BMW
Manufacturing Co., LLC in South Carolina is part of BMW Group's
global manufacturing network and is the exclusive manufacturing plant
for all X5 and X3 Sports Activity Vehicles and X6 Sports Activity
Coupes. The BMW Group sales organization is represented in the U.S.
through networks of 338 BMW passenger car and BMW Sports Activity
Vehicle centers, 139 BMW motorcycle retailers, 115 MINI passenger car
dealers, and 34 Rolls-Royce Motor Car dealers. BMW (US) Holding
Corp., the BMW Group's sales headquarters for North America, is
located in Woodcliff Lake, New Jersey. 
Information about BMW Group products is available to consumers via
the Internet at: 
About Fairmont Hotels & Resorts  
Fairmont Hotels & Resorts is a celebrated collection of more than 65
luxury properties around the globe, including Shanghai's Fairmont
Peace Hotel, The Plaza in New York, and Makkah Clock Royal Tower in
the Kingdom of Saudi Arabia. The luxury brand's distinctive hotels
offer a sense of heritage and sophistication, warm, engaging service
and culturally rich experiences. A community and environmental
leader, Fairmont is also recognized internationally for its
responsible tourism practices and award-winning Green Partnership
program. Fairmont is owned by FRHI Holdings Limited, a leading global
hotel company with over 100 hotels under the Fairmont, Raffles, and
Swissotel brands. The company also manages Fairmont, Raffles and
Swissotel branded luxury private residences club, whole-ownership
residences and serviced residences properties. For more information
or reservations, please call 1-800-441-1414 or visit  
Become a fan of Fairmont. Join our online communities at,,, and For
career opportunities, visit 
To view the photo associated with this press release, please visit
the following link:
Image Available: 
BMW of North America, LLC
Stacy Morris
Corporate Communications Manager
(201) 594-3360 
Fairmont Hotels & Resorts
Mike Taylor
Director, Public Relations
(416) 874-2457
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