Columbia/Grassroots Outdoor Alliance Belay Program Builds on Success of First Year, Announces 16 Award Winners for 2013

  Columbia/Grassroots Outdoor Alliance Belay Program Builds on Success of
  First Year, Announces 16 Award Winners for 2013

Business Wire

SALT LAKE CITY -- January 23, 2013

Grassroots Outdoor Alliance (Grassroots) and Columbia are proud to recognize
dynamic local conservation projects and people who share our passion for the
outdoors through the Columbia/GOA Belay Program. This program, established in
2012, expanded by over 50% this year growing from 10 to 16 grant recipients in

“Grassroots members and their local nonprofit partners demonstrated the power
of grassroots partnership and conservation in 2012,” said Scott Welch, Global
Corporate Relations Manager, Columbia Sportswear Company. “Based on the
incredible performance of last year’s recipients and quality of this year’s
proposals, we are proud to expand the program.”

Grassroots and Columbia share a mission of promoting long-term environmental
good for the great outdoors on local, national and global levels. To
demonstrate our commitment to the outdoors, as well as Columbia’s appreciation
of Grassroots members’ current conservation efforts, we established the
Columbia/Grassroots Belay Program. To belay is simply to secure and safeguard
a climber by using rope. The Belay Program is designed to provide the basic
necessities to secure and safeguard local projects improving our environment.

“Our members appreciate this expanded investment in local conservation by
Columbia,” said Roanne Miller, President, Grassroots. “This support is
critical for the success of local conservation projects, promotes community
partnership and volunteerism, and enhances current Grassroots projects and

The following 16 organizations were selected by Grassroots members for support
in the 2013 program year. The recipients are located in 15 different States
(from Arizona to Virginia) and will receive $5,000 in the form of cash,
product, or both from Columbia.

2013 Awards (Project name, grant recipient/Grassroots partner):

  *Climbing Higher, City of Chattanooga Parks and Recreation/Rock Creek
  *Every Child Outside: Outdoor Adventures for City Kids, Common
  *G.O.A.T. Kids’ Racing Series, Team Revolution/Alpine Shop
  *Habitat Restoration & Exotic Plant Control in Cuyahoga Valley National
    Park, Conservancy for Cuyahoga Valley National Park/Appalachian Outfitters
  *Homer Lake Natural Playscape and NatureScape Exploration/Stewardship
    Programs, Forest Preserve Friends Foundation, Champaign County/Champaign
  *Inheriting the Atchafalaya Basin, Atchafalaya Basinkeeper, Inc./Pack and
  *Kids in Kayaks, Port Royal Sound Foundation/Outside Hilton Head
  *Lander Youth Climbing Initiative, International Climbers’ Festival/Wild
  *Maroon Bells Trail Reconstruction and Restoration Project, Colorado
    Fourteeners Initiative/Ute Mountaineer
  *Marsh Ambassadors Program Center, Virginia Aquarium & Marine Science
    Foundation/Wild River Outfitters
  *NatureFEST, Mississippi Museum of Natural Science Foundation/Buffalo Peak
  *Project Outdoor C.A.R.E., Outdoor C.A.R.E. (Conservation and Recreation
    Education)/Pack Rat Outdoor Center
  *Six Rivers Adventure League, Six Rivers Regional Land
    Conservancy/Backcountry North
  *Supporting BLM’s River Trips for Rural Montana Schoolchildren, Friends of
    the Missouri Breaks Monument/Base Camp
  *Triangle Youth Conservation Corps, Conservation Trust for North
    Carolina/Great Outdoor Provision Co.
  *Waldo Canyon Trail Improvement Project, Rocky Mountain Field
    Institute/Mountain Chalet

Grassroots Outdoor Alliance: Grassroots Outdoor Alliance unites independent
outdoor retailers as a strong voice to protect and promote the experience of
outdoor enthusiasts across the United States. We enable access to best
business practices for our retail members, to the best equipment and apparel
brands for the public, and to the backcountry for all.

Our retail membersare eighty-plus stores working together to create a
national network or promotion, access and information. We uphold the highest
standards of financial stability and reliability in vendor relations. We are
intimately involved in the development of local economies, communities,
customer bases, events, education and initiatives related to the enhancement
and enjoyment of outdoor experiences.

Our vendor partnersoffer the most reliable and evolutionary products
available in outdoor gear and apparel. They are collaborative and open to
participating in events, education and marketing based on regional and local
engagement of sport and fashion. They are committed to sport, to outdoor
recreation and to improving the lives and lived environments of loyal
customers across the United States. To learn more, visit

Columbia: Columbia, the flagship brand of Portland, Oregon-based Columbia
Sportswear Company, has been creating innovative apparel, footwear,
accessories and equipment for outdoor enthusiasts since 1938. Columbia has
become a leading global brand by channeling the company’s passion for the
outdoors, and an innovative spirit of “trying stuff,” into technologies and
performance products that keep people warm, dry, cool and protected
year-round. To learn more, please visit the company’s website at


Grassroots Outdoor Alliance
Roanne Miller, 435-645-0964
Columbia Sportswear Public Relations
Andy Nordhoff, 503-985-1739
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