BNY Mellon Appointed as Depositary by HUGO BOSS AG

              BNY Mellon Appointed as Depositary by HUGO BOSS AG

PR Newswire

NEW YORK, Jan. 23, 2013

NEW YORK, Jan. 23, 2013 /PRNewswire/ --BNY Mellon, the global leader in
investment management and investment services, has been appointed by premium
and luxury apparel maker HUGO BOSS AG as depositary bank for its sponsored
American Depositary Receipt (ADR) program. Each HUGO BOSS AG ADR represents
one-fifth of an ordinary share and trades on the over-the-counter market.
HUGO BOSS AG's ordinary shares trade on the Frankfurt Stock Exchange under the
symbol "BOSS."

The HUGO BOSS Group is a world market leader in the premium fashion and luxury
segment of the apparel market. The Group focuses on developing and marketing
high-end women's and men's fashion and accessories. Based in Metzingen,
Germany with sales of EUR 2.1 billion in fiscal year 2011, the Group employs a
workforce of approximately 11,000 and is among the world's most profitable
apparel manufacturers.

"We are delighted to partner with BNY Mellon in establishing a sponsored ADR
program," said Mark Langer, chief financial officer of HUGO BOSS. "We look
forward to expanding our visibility and investor base within the U.S. capital
markets via this ADR program."

"We'll work closely with HUGO BOSS to broaden its outreach to the global
investment community, with the ultimate goal being diversification of its
shareholder base by attracting more U.S. investors," said Christopher M.
Kearns, deputy CEO of BNY Mellon's Depositary Receipts business.

BNY Mellon acts as depositary for more than 2,500 American and global
depositary receipt programs, acting in partnership with leading companies from
68 countries. BNY Mellon is committed to helping securities issuers access
the world's rapidly evolving financial markets and delivers a comprehensive
suite of depositary receipt services. Learn more at

BNY Mellon is a global financial services company focused on helping clients
manage and service their financial assets, operating in 36 countries and
serving more than 100 markets. BNY Mellon is a leading provider of financial
services for institutions, corporations and high-net-worth individuals,
offering superior investment management and investment services through a
worldwide client-focused team. It has $26.7 trillion in assets under custody
and administration and $1.4 trillion in assets under management, services
$11.4 trillion in outstanding debt and processes global payments averaging
$1.5 trillion per day. BNY Mellon is the corporate brand of The Bank of New
York Mellon Corporation (NYSE: BK). Learn more at or follow
us on Twitter @BNYMellon.

This release is for informational purposes only. BNY Mellon provides no advice
nor recommendation or endorsement with respect to any company or securities.
Nothing herein shall be deemed to constitute an offer to sell or a
solicitation of an offer to buy securities. Depositary Receipts: Not FDIC,
State or Federal Agency Insured; May Lose Value; No Bank, State or Federal
Agency Guarantee.


Contact: Joseph F. Ailinger Jr, +1-617-722-7571,;
or Dori Flanagan, +1-212-815-2291,
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