Multi-Platinum Recording Artist Gavin DeGraw Teams Up With Folgers® To Launch Third Year Of The Folgers Jingle Contest

Multi-Platinum Recording Artist Gavin DeGraw Teams Up With Folgers® To Launch
                   Third Year Of The Folgers Jingle Contest

Aspiring Musicians are Invited to Share their Unique Renditions of the Folgers
Jingle for a Chance to Win $25,000

PR Newswire

ORRVILLE, Ohio, Jan. 23, 2013

ORRVILLE, Ohio, Jan. 23, 2013 /PRNewswire/ --For more than 27 years, the
Folgers® Best Part of Wakin' Up™ jingle has been inspiring brighter mornings
and a positive outlook on the day that lies ahead. Continuing its legacy,
Folgers Coffee is partnering with multi-platinum recording artist Gavin DeGraw
to invite aspiring musicians to submit their own versions of the iconic
Folgers jingle for a chance to win $25,000. The Best Part of Wakin' Up jingle
has been adapted by numerous nationally-renowned recording artists across
various musical genres including country, R&B, a cappella and gospel, and
DeGraw's contagious energy and optimistic warmth are great inspiration for the
next great rendition.

"The Folgers jingle has continued to evolve and stay relevant because it's a
message we all understand and recognize," said Gavin DeGraw. "I'm really
excited to partner with Folgers and invite aspiring musicians to share their
own rendition and pursue their passion."

"The Folgers Jingle has inspired many special and unique versions over the
years and we are thrilled to partner with Gavin DeGraw for the third Jingle
Contest," said Maribeth Badertscher, Vice President, Corporate Communications,
The J.M Smucker Company. "His passion for music is the same optimistic passion
that drives Folgers Coffee to deliver an exceptional coffee experience every
day and ensure that the best part of wakin' up continues to be Folgers Coffee
in your cup."

Individuals and groups of six or fewer are encouraged to submit original video
entries from January 22 through March 6, 2013 on Entries
will be judged based on creativity/originality, musical performance and
adherence to creative assignment. The top 10 finalists will have their entries
posted online at for a nationwide vote on or about May 15
through June 19, 2013. The winning rendition will be announced on or about
June 26, 2013. For Official Rules, complete details and to check out the 2011
Folgers Jingle Contest Winner and watch her performance, visit Open to legal residents of the 50 United States and D.C.,
18 years of age and older. Void where prohibited.

For more information on Gavin DeGraw visit or or twitter @gavindegraw.

Find Folgers on Facebook and join the Wakin' Up Club on for
the latest news and updates on the coffee brand you love.

About The J. M. Smucker Company
For more than 110 years, The J.M. Smucker Company has been committed to
offering consumers quality products that bring families together to share
memorable meals and moments. Today, Smucker is a leading marketer and
manufacturer of fruit spreads, retail packaged coffee, peanut butter,
shortening and oils, ice cream toppings, sweetened condensed milk, and health
and natural foods beverages in North America. Its family of brands includes
Smucker's^®, Folgers^®, Dunkin' Donuts^®, Jif^®, Crisco^®, Pillsbury^®, Eagle
Brand^®, R.W. Knudsen Family^®, Hungry Jack^®, Cafe Bustelo^®, Cafe Pilon^®,
White Lily^® and Martha White^® in the United States, along with Robin Hood^®,
Five Roses^®, Carnation^® and Bick's^® in Canada. The Company remains rooted
in the Basic Beliefs of Quality, People, Ethics, Growth and Independence
established by its founder and namesake more than a century ago. For more
information about the Company, visit

The J. M. Smucker Company is the owner of all trademarks, except for the
following which are used under license: Pillsbury^®,  the Barrelhead logo and
the Doughboy character are trademarks of The Pillsbury Company, LLC;
Carnation^®  is a trademark of Societe des Produits Nestle S.A.; Dunkin'
Donuts^®  is a registered trademark of DD IP Holder, LLC; and Douwe Egberts^®
and Pickwick^® are registered trademarks of Sara Lee/DE B.V. Borden^® and
Elsie are also trademarks used under license.

SOURCE The J.M. Smucker Company

Contact: Sarah Kranick, Cohn & Wolfe,,
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