ECCO Launches New eCommerce and Mobile Commerce Sites Powered by Demandware

  ECCO Launches New eCommerce and Mobile Commerce Sites Powered by Demandware

 Global shoe manufacturer chooses Demandware to expand into new channels and
                      geographies with speed and agility

Business Wire

BURLINGTON, Mass. -- January 23, 2013

Demandware®, Inc. (NYSE: DWRE), a leader in on-demand ecommerce, today
announced that ECCO, a world-leading brand of shoes combining style and
comfort, is using the Demandware Commerce platform to power its new U.S.
ecommerce site and mobile commerce site, built with responsive web design. The
company also plans to use Demandware’s cloud platform to quickly and
efficiently expand internationally, beginning with Canada.

ECCO Launches New eCommerce and Mobile Commerce Sites Powered by Demandware
(Photo: Business Wire)

ECCO Launches New eCommerce and Mobile Commerce Sites Powered by Demandware
(Photo: Business Wire)

ECCO products are sold online and in 4,000 branded locations in over 90
countries. The company is the only major shoe manufacturer to own and manage
every step of the shoemaking process. It’s critical that ECCO provide the
uncompromising quality, reliability and stylish comfort its consumers are
seeking across all channels and geographies. ECCO USA moved from a
custom-built on-premise solution to Demandware’s cloud platform, enabling the
company to keep pace with evolving trends and technologies and to build a
foundation toward future omni-channel growth.

“ECCO USA is becoming the center of excellence for our global ecommerce
business and we plan to utilize the Demandware Commerce platform to support
global rollouts, resulting in faster time- to-market,” said DanaSchwartz,
director of marketing and ecommerce for ECCO. “We chose Demandware because we
needed a proven and scalable solution with the ability to maximize ecommerce
across regions, innovate to meet business needs and maintain global brand
consistency for our consumers throughout their various shopping experiences.”

The next phase for ECCO is to further expand its multichannel features and
utilize Demandware for converging online and offline, offering a rich mobile
experience and extending the consumer experience wherever they shop. Consumers
will be able to buy online and pick up their purchase in store, as well as
access exclusive website merchandise via tablets in store.

“Like many other global brands, a key business objective for ECCO is to reach
its customers no matter where they are – across the world, on their mobile
device or in a store, while maintaining brand consistency. With Demandware,
ECCO has the power to accelerate time-to-market to stay competitive,” said
Jamus Driscoll, senior vice president of marketing for Demandware. “We are
thrilled to add another leading footwear brand to Demandware’s growing
customer base and are honored to play such an important role in ECCO’s ongoing
success.”

Demandware LINK Solution Partner, PixelMEDIA, handled the design and
implementation of ECCO’s new site.

About ECCO

ECCO is a world leading shoe brand that combines style and comfort. It has
built its success on uncompromising quality, innovative technology and the
design philosophy, "the shoe must follow the foot". ECCO is the only major
shoe manufacturer to own and manage every step of the shoe making process, and
its employees are the life force behind its products, designing, developing,
producing, and taking responsibility for every detail. ECCO products can be
found in 4,000 branded sales locations in over 90 countries, a growth fueled
by ECCO's continuing aim to be the best shoe company in the world. For more
information, go to www.ecco.com.

About Demandware

Demandware is a leading provider of software-as-a-service (SaaS) ecommerce
solutions that enable companies to easily design, implement and manage their
own customized ecommerce sites, including websites, mobile applications and
other digital storefronts. Customers use our highly scalable and integrated
Demandware Commerce platform to more easily launch and manage multiple
ecommerce sites, initiate marketing campaigns more quickly, and improve
ecommerce traffic. For more information about Demandware, visit
www.demandware.com, call +1-888-553-9216 or email info@demandware.com.

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Contact:

Demandware
Christine Major, 603-743-4534
Corporate Communications Manager
cmajor@demandware.com
 
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