Marks & Spencer Expands RFID Program with Avery Dennison
NRF 102nd Annual Convention & EXPO NRF 102nd Annual Convention & EXPO:Avery
Dennison Retail Branding and Information Solutions
NEW YORK -- January 22, 2013
At the NRF 102nd Annual Convention & EXPO, Avery Dennison today announced an
expansion of its nine-year RFID supply partnership with Marks & Spencer PLC
(M&S), a leading U.K.-based apparel and food retailer. In order to provide an
exceptional customer experience by ensuring that the correct product mix is
available in-store and online, M&S has expanded its use of Avery Dennison’s
RFID technology to all clothing and home wares in its stores. This roll out
will take place throughout all departments in the course of 2013 and will be
complete by Spring 2014.
*RFID partners since 2003, Marks & Spencer and Avery Dennison have worked
together for 9 years to create specific RFID tags that are fully
integrated into a complete range of labels and tickets.
*Prior to implementing RFID, M&S relied on optical scanners to track
inventory – using barcodes to scan a maximum of 400-600 items per hour.
RFID allows merchandise to be accurately scanned at up to 15,000 items per
*Avery Dennison has supplied almost one billion RFID tags to M&S with no
data loss or duplication. The tags can be read when an RFID scanner is up
to a meter away, making the inventory tracking process faster and more
*RFID technology from Avery Dennison allows M&S to replenish stock from the
distribution center more quickly and accurately, making more garment sizes
available to more customers.
*In the future M&S plans to expand the use of RFID scanning throughout the
supply chain to increase accuracy and speed of distribution.
*Kim Phillips, head of packaging, Marks & Spencer
“Having accurate stock information is a driver for our whole business,
especially when it comes to multi-channel. The RFID partnership with Avery
Dennison is allowing us to replenish stock from the distribution center
more accurately, making more garment sizes available to more customers and
continuing to prove its value over and over again.”
*Shawn Neville, president, retail branding and information solutions, Avery
"We are pleased to have partnered with M&S over the last 9 years as an
industry leader in the activation of RFID by proving out their business
case and delivering on the operational efficiencies promised by the
technology. As one of the UK’s biggest retailers, M&S is focused on
providing exceptional customer experience and RFID enables that experience
by ensuring inventory accuracy from the distribution center to the store
floor, providing shoppers with consistent and accurate product
availability in-store and online.”
*About Avery Dennison
*Learn more about RFID here
About Avery Dennison RBIS
Avery Dennison RBIS, a global leader in apparel and footwear industry
solutions, is a $1.5 billion division of Avery Dennison (NYSE: AVY). Avery
Dennison RBIS provides intelligent, creative and sustainable solutions to
elevate brands and accelerate performance from design to retail store floor.
The company’s industry leading, end-to-end solutions include innovative heat
transfer technology, RFID and price management supply chain solutions and
sustainable packaging services. Based in Framingham, Massachusetts, Avery
Dennison RBIS employs 20,000 in 50 countries. For more information, visit
Avery Dennison helps make brands more inspiring and the world more
intelligent. The company is a global leader in pressure-sensitive technology
and materials and retail branding and information solutions. A Fortune 500
company with sales of $6 billion from continuing operations in 2011, Avery
Dennison is based in Pasadena, California with employees in more than 60
countries. For more information, visit www.averydennison.com.
About Marks & Spencer
Marks & Spencer is of the UK’s leading retailers, with over 21 million people
visiting its stores each week. Offering stylish, high quality, great value
clothing and home products, and outstanding quality foods, responsibly sourced
from around 2,000 suppliers globally, M&S has over 700 UK stores in the UK.
Nate Towne, 617-624-3219 office
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