The Bon-Ton Holiday Goodwill® Sale Collects More Than A Million Pounds Of Donations

  The Bon-Ton Holiday Goodwill® Sale Collects More Than A Million Pounds Of

PR Newswire

ROCKVILLE, Md., Jan. 23, 2013

Revenue from the Sale of Donations Funds Goodwill's Career Services Programs

ROCKVILLE, Md., Jan. 23, 2013 /PRNewswire-USNewswire/ --The Bon-Ton Goodwill
Sale, a partnership between The Bon-Ton Stores, Inc. (NASDAQ: BONT) and
Goodwill Industries International, collected 1.2 million pounds of clothing
and textiles during its first-ever holiday promotion. The donations have an
estimated value of nearly $5 million in revenue and Goodwill will sell the
donations in its stores to fund job training programs and community-based
services, such as child care, financial education, youth mentoring, tax
preparation and transportation in the communities in which Goodwill operates.
The sale took place from December 6–12, 2012, at all 273 Bon-Ton stores in the
Northeast, Midwest and Upper Great Plains.

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"The Goodwill Sale with Bon-Ton helps Goodwill continue to provide one-on-one
career counseling and employment placement programs as well as access to a
host of supportive services that enable people with disabilities and
disadvantages to provide for themselves and their families,"  said Jim
Gibbons, president and CEO of Goodwill Industries International. "Goodwill's
programs and services serve people with emotional and physical disabilities,
people who have been unemployed for the long term, veterans and their
families, youth who are at-risk for delinquency, and seniors who need
additional support in retirement, enabling them to secure employment
opportunities and secure a stable future. We are grateful to Bon-Ton for this
long-standing cause partnership."

Donors received coupons for each item donated during the sale to use at
Bon-Ton stores. Donors also had the opportunity to register their donations on
the Million Acts of Goodwill website, where they could receive an exclusive
25-percent-off coupon and a chance to have their store card paid off in

"The Goodwill Sale at Bon-Ton is not only one of our most popular events; it
provides dignity to thousands of people across the country who are in need of
career advancement services," said Brendan L. Hoffman, president and chief
executive officer of The Bon-Ton Stores, Inc. "We are thankful to our
customers and to the community for their support of our signature Goodwill
Sale, which exemplifies our commitment to the communities in which we

The Goodwill Sale takes place twice a year in the spring and fall. In 2012,
Bon-Ton and Goodwill launched the inaugural Holiday Sale. Since 1994, the
Goodwill Sale, a cause-marketing collaboration, has generated an estimated
potential value of $205 million. Last year was the first year that The
Goodwill sale exceeded the $200 million mark in revenue to support Goodwill's
employment services.

About Goodwill Industries International:
Goodwill Industries International is a network of 165 community-based agencies
in the United States and Canada with 14 affiliates in 13 other countries.
Goodwill is one of the top 25 most inspiring companies (Forbes, 2012).
Goodwill agencies are innovative and sustainable social enterprises that fund
job training programs, employment placement services and other community-based
programs by selling donated clothing and household items in more than 2,700
stores and online at Local Goodwill agencies also build
revenue and create jobs by contracting with businesses and government to
provide a wide range of commercial services, including packaging and assembly,
food service preparation, and document imaging and shredding. In 2011, more
than 4.2 million people in the United States and Canada benefited from
Goodwill's career services. Goodwill channels 82 percent of its revenues
directly into its programs and services. To find a Goodwill location near you,
use the online locator at, or call (800) GOODWILL. Follow us
on Twitter: @GoodwillIntl or find us on Facebook: GoodwillIntl.

About The Bon-Ton Stores, Inc.:
The Bon-Ton Stores, Inc., with corporate headquarters in York, Pennsylvania
and Milwaukee, Wisconsin, operates 273 department stores, which include 11
furniture galleries, in 24 states in the Northeast, Midwest and upper Great
Plains under the Bon-Ton, Bergner's, Boston Store, Carson's, Elder-Beerman,
Herberger's and Younkers nameplates and, in the Detroit, MI, area, under the
Parisian nameplate. The stores offer a broad assortment of national and
private brand fashion apparel and accessories for women, men and children, as
well as cosmetics and home furnishings. The Bon-Ton Stores, Inc. is an active
and positive participant in the communities it serves. The Goodwill Sale event
is a long-standing charitable partnership developed to support and build
strong communities. For further information, please visit Follow Bon-Ton at Facebook at Bonton and Twitter

SOURCE Goodwill Industries International

Contact: Lauren Lawson-Zilai, +1-240-333-5266, Goodwill Industries
International,; Christine Hojnacki,
+1-414-347-5329, The Bon-Ton Stores, Inc.,
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