Canadian Tire Embraces the Power of Sport

Announces Premier Eight Year Partnership with Canada's Olympic Team and the 
Largest Commitment of its kind to Amateur Sport in Canada 


    --  Announces new and expanded partnerships with the Canadian
        Soccer Association, Skate Canada, Hockey Canada, Alpine Canada
        Alpin, Canada Snowboard and the Canadian Paralympic Committee
    --  Expansive new grassroots "Learn to" series by Canadian Tire and
        "Skills Development" series by Sport Chek and Sports Experts
        will significantly grow participation and competition in
        skating, hockey, soccer, skiing and snowboarding
    --  New national employment program will benefit elite Canadian
        athletes with flexible work schedules to support training
    --  Company to inspire Canadians by promoting Canadian athletes
        year-round in marketing and advertising across Canadian Tire,
        Sport Chek, Sports Experts and Mark's

TORONTO, Jan. 23, 2013 /CNW/ - Canadian Tire Corporation, Limited (CTC) today 
announced that Canadian Tire, Sport Chek and Sports Experts have entered into 
an eight-year agreement as a Premier National Partner of the Canadian Olympic 
Team, while also announcing six other major amateur sport partnerships that 
together represent the largest commitment of its kind to amateur sport in 
Canada.

In addition to its new premier partnership with the Canadian Olympic 
Committee, the Company confirmed new and expanded partnership agreements with 
the Canadian Paralympic Committee, the Canadian Soccer Association, Skate 
Canada, Hockey Canada, Alpine Canada Alpin and Canada Snowboard - all designed 
to inspire Canadians and encourage lifelong healthy and active living through 
the 'power of sport'. Canadian Tire and Canadian Tire Jumpstart Charities also 
plan to work with Own the Podium and the Canadian Olympic Foundation to help 
more kids get in the game. The Canadian Tire Family of Companies will also be 
announcing new athlete sponsorship agreements in 2013, supporting Canada's 
best and brightest up and coming talent.

These new partnerships build on a strong foundation of existing partnerships 
with Canada Games, Canada's Sports Hall of Fame, the National Hockey League, 
NASCAR and athlete partnerships with Sidney Crosby, Jonathan Toews and Brett 
Lawrie.

New Grassroots Sport Movement

In committing to support amateur sport from the playground to the podium, 
Canadian Tire also announced an expansive new grassroots "Learn To" series 
that will be developed with its sport partners to ensure that more children in 
need have the opportunity to learn and participate in sports at an early 
age. Sport Chek and Sports Experts also announced a new grassroots "Skills 
Development" series that will build on core skills and support amateur 
athletes as they compete in hockey, soccer, skiing and snowboarding.

Athlete Employment

To further support Canada's elite athletes, CTC announced a new national 
employment program across its 1,700 retail outlets and in its corporate 
offices that will offer employment to athletes with flexible work schedules to 
accommodate training obligations.

Elevating and Celebrating Canadian Athletes

The Canadian Tire Family of Companies believes today, as it has for decades, 
that sport enriches family life and builds communities across Canada. The 
company intends to inspire its customers and Canadians by promoting Canadian 
athletes year-round in marketing and advertising across all its retail banners 
and in all marketing channels, including Canadian Tire, Sport Chek, Sports 
Experts and Mark's.

"At Canadian Tire, we believe in the power of sport to inspire greatness and 
change the lives of all Canadians. Our involvement in sport goes back decades 
and is part of our DNA. From the products and apparel we bring to Canadians 
everyday in our stores to the local teams we sponsor in our communities, no 
other company gets sports like Canadian Tire," said Stephen Wetmore, President 
and CEO, Canadian Tire Corporation, Limited. "Our companies embody the 
spirit of our best athletes, we have championed the ideals of sport and we 
have earned the right to be associated with the highest levels of sport in 
Canada."

"From playground to podium, we will play a role in helping Canadian families 
and amateur athletes succeed," continued Wetmore. "From learning to play, 
loving the game and competing to win, everyday sport in Canada depends on us. 
Whether it's parents teaching their children how to skate on a backyard rink 
or supporting Canadian athletes pursuing dreams of Olympic gold, sport has the 
power to unite families, communities and the entire nation."

"Thanks to the long-term investment of Canadian Tire Corporation, our Canadian 
Olympic athletes will have more of what they need to be Canada's champions — 
here at home and around the world," said Canadian Olympic Committee President 
Marcel Aubut. "It is fitting that a company which, over the decades, has 
supplied so many Canadian children with their sport equipment will now be 
going even further — it will be helping them reach the podium. Their 
long-standing commitment to sport and to providing Canadians with all they 
need to live active lives will help further engage Canadians in support of all 
our athletes."

More than 70 sports organizations across Canada currently receive support from 
Canadian Tire, FGL Sports, Canadian Tire Financial Services and Mark's. 
Canadian Tire Jumpstart Charities, also addresses barriers to sport and has 
helped over 500,000 children in need to participate in sports and recreational 
activity.

"As the largest single contributor to sport in this country, our Government 
understands the importance of supporting our athletes from the playground to 
the podium," said the Honourable Bal Gosal, Minister of State (Sport). "That 
is why our Government is pleased to see partners from private industry, such 
as Canadian Tire Corporation, take a leadership role with their commitment to 
continued Olympic and Paralympic success."

The Canadian Tire Corporation is a Family of Companies that includes Canadian 
Tire Retail, FGL Sports Ltd. (Sport Chek, Sports Experts, National Sports, 
Intersport and Atmosphere), Mark's and Canadian Tire Financial Services. As 
Canada's largest retailer of sporting equipment and a brand steeped in 
Canadian history, Canadian Tire is the retailer Canadians have trusted for 
more than 90 years to give aspiring Canadian athletes their start in sports.

About Canadian Tire Corporation

Canadian Tire Corporation, Limited (TSX:CTC.a) (TSX:CTC) is a Family of 
Companies that includes Canadian Tire Retail, Partsource, Gas+, FGL Sports 
(Sport Chek, Hockey Experts, Sports Experts, National Sports, Intersport and 
Atmosphere), Mark's and Canadian Tire Financial Services. With more than 
1,700 retail and gasoline outlets from coast-to-coast, our primary retail 
business categories - Automotive, Living, Fixing, Playing and Apparel - are 
supported and strengthened by our Financial Services division. Nearly 68,000 
people are employed across the Canadian Tire enterprise, which was founded in 
1922 and remains one of Canada's most recognized and trusted brands. For more 
information, visit Corp.CanadianTire.ca.

About Canadian Tire Jumpstart Charities

Canadian Tire Jumpstart Charities is a national charitable program dedicated 
to providing financially disadvantaged kids with the opportunity to experience 
the benefits of organized sport and recreation. With an extensive, national 
network of more than 315 local chapters, it provides families in communities 
across Canada with a hand-up to help cover the costs associated with 
registration, equipment and/or transportation.

Supported by the Canadian Tire Family of Companies, which includes Canadian 
Tire Retail, Partsource, Gas+, FGL Sports (Sport Chek, Sports Experts, 
National Sports, Intersport, Atmosphere, Intersport and Hockey Experts), 
Mark's and Canadian Tire Financial Services, Jumpstart has enabled more than 
500,000 Canadian kids to get in the game since 2005. For more information or 
to lend your support, visit Jumpstart.CanadianTire.ca.

About the Canadian Olympic Committee

The Canadian Olympic Committee leads the achievement of the Canadian Olympic 
Team's podium success and advances Olympic values in Canada. Independent and 
predominantly privately funded, the Canadian Olympic Committee delivers 
resources that Canada's elite athletes need to perform at their best and give 
their everything every day. The backbone of Canada's Olympic movement, the 
Canadian Olympic Committee works with National Sport Federations to prepare 
the Team for the Olympic, Youth Olympic and Pan American Games. By sharing our 
athletes' stories, we inspire all Canadians through the power of sport: 24 
hours a day, 7 days a week, 365 days a year.

Leah Gaucher, Communications Advisor Tel: 416-544-7785 / Cell: 647-924-2614 
Email:leah.gaucher@cantire.com

David Gollom, Manager, Communications Tel: 416-480-8450 / Cell: 416-618-5198 
Email:david.gollom@cantire.com

Canadian Olympic Committee Media Office:

Jane Almeida, Manager, Media Relations Tel: 416-324-4120 / Cell.: 
416-540-1788 Email:jalmeida@olympic.ca

Dimitri Soudas, Executive Director, Communications Tel. : 416-324-4136/ Cell. 
: 289-388-6419 Email:dsoudas@olympic.ca

Image with caption: "Canadian Tire announces eight year partnership with 
Canada's Olympic Committee. Pictured from left to right: Clara Hughes, 
Olympian, Marcel Aubut, President, Canadian Olympic Committee, Stephen 
Wetmore, President and CEO, Canadian Tire Ltd., Benoît Huot, Paralympian. 
(CNW Group/CANADIAN TIRE CORPORATION, LIMITED)". Image available at:  
http://photos.newswire.ca/images/download/20130123_C8001_PHOTO_EN_22904.jpg

Image with caption: "Adding to its new Canadian Olympic and Paralympic Team 
partnerships, Canadian Tire celebrates its support of Hockey Canada, Canada 
Games, Alpine Canada Alpin, Snowboard Canada, Skate Canada and the Canadian 
Soccer Association. Stephen Wetmore, Canadian Tire Ltd. President (fourth from 
left) is joined by representatives from these organizations. (CNW 
Group/CANADIAN TIRE CORPORATION, LIMITED)". Image available at:  
http://photos.newswire.ca/images/download/20130123_C8001_PHOTO_EN_22906.jpg

Image with caption: "Marcel Aubut, Canadian Olympic Committee President, 
Stephen Wetmore Canadian Tire Ltd. President, and David Legg, Canadian 
Paralympic Committee President, are joined by some of Canada's brightest 
Olympic and Paralympic athletes for the announcement of Canadian Tire's eight 
year partnership with Canada's Olympic Team. (CNW Group/CANADIAN TIRE 
CORPORATION, LIMITED)". Image available at:  
http://photos.newswire.ca/images/download/20130123_C8001_PHOTO_EN_22908.jpg

SOURCE: CANADIAN TIRE CORPORATION, LIMITED

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CO: CNW Enriched News Releases
ST: Ontario
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-0- Jan/23/2013 18:33 GMT


 
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