Augme Technologies Names Media & Entertainment Leader Robbee

Augme Technologies Names Media & Entertainment Leader Robbee Minicola
to Board of Directors 
NEW YORK, NY -- (Marketwire) -- 01/23/13 --  Augme Technologies, Inc.
(OTCQB: AUGT) ("Augme(R)") ("the Company"), a technology and services
leader in interactive media and mobile marketing and mobile
advertising, today announced that Robbee Minicola has joined the
Company's Board of Directors as an Independent Director. 
"Robbee's intrinsic understanding of the media industry and her depth
of knowledge in the mobile space makes her an outstanding addition to
the Augme Board," noted Robert F. Hussey, CEO of Augme Technologies.
"Her skills effectively work the critical link between the content
owner/aggregator, the advertiser, and the consumer, establishing a
win-win-win value equation that has content owners ready to
contribute, advertisers ready to participate and the population eager
to consume. We look forward to the contributions she will make to our
strategy in both direction and innovation, driving significant value
to Augme's growth." 
Ms. Minicola (49) has demonstrated experience in leadership and
strategy across traditional and digital media with over 25 years'
experience in the advertising and media industry with a particular
focus on monetizing content across platforms through both advertising
and consumer direct. She currently holds a senior media industry role
at Microsoft working closely with U.S. and international media
enterprises. Prior to her role at Microsoft, Ms. Minicola was the CEO
of Hybrid Television Services Pty Limited, the exclusive licensee of
TiVo in Australia & New Zealand. She also served as a senior
executive in the Seven Media Group, Australia, where she was
responsible for the media conglomerate's digital strategy. Ms.
Minicola previously led the marketing and sales activities of mNet
Group, which built Australia's first 3G network in the Southern
Hemisphere in 2001. 
"Led by Hipcricket's success, Augme possesses the necessary
ingredients to lead in the mobile space," said Ms. Minicola. "What
used to be a simplistic approach to mobile has now become a complex
solution requiring much more than mere aesthetic -- it requires an
end-to-end approach encompassing both a customer-centric solution
plus the ability to
 harness the data into relevant business
intelligence. Hipcricket has nailed it in their approach across all
digital mobile devices, not just cell phones, and this demonstrates
to me that Augme is one company to watch. I am proud to be a part of
shaping Augme and Hipcricket's future along with the CEO, the
Hipcricket team and the rest of the Board." 
About Augme Technologies, Inc. 
Augme(R) Technologies, Inc. (OTCQB: AUGT) provides strategic services
and mobile marketing technology to leading consumer and healthcare
brands. Selling its products and services under the Hipcricket brand,
Augme's platform has provided measurable successes in over 250,000
campaigns for its clients, which include many of America's brand-name
leaders (e.g., Macy's, MillerCoors and Clear Channel) in a variety of
industries, along with their agencies. 
Augme's offerings allow marketers, brands, and agencies to plan,
create, test, deploy, and track mobile marketing programs across
every mobile channel, including SMS, MMS, 2D/QR codes, mobile
websites, advertising networks, social media and branded apps.
Augme's AD LIFE(R) platform facilitates consumer brand interaction
and the ability to track and analyze campaign results. Using its own
patented device-detection and proprietary mobile content adaptation
software, AD LIFE(R) solves the mobile marketing industry problem of
disparate operating systems, device types, and on-screen mobile
content rendering. Augme also provides business-to-consumer
solutions, including national mobile couponing campaigns, strategic
mobile healthcare tools, custom mobile application development, and
consumer data tracking and analytics. In addition to AD LIFE(R),
Augme in 2011 acquired the assets of Hipcricket, Inc. and JAGTAG,
Inc. and licenses the digital broadcast platform BOOMBOX(R). Augme is
headquartered in New York City, with operations in Seattle, Atlanta,
Dallas, Los Angeles, San Francisco, Chicago, Miami and Tucson. For
more information visit or 
Augme Technologies(TM), Hipcricket(R), Augme(R), AD LIFE(R),
BOOMBOX(R), AD SERVE(R) and the Augme logo are trademarks of Augme
Technologies, Inc. All rights reserved. 2009-13. 
Forward-Looking Statements 
This release includes forward-looking statements. All statements
regarding the expected results of our restructuring and our expected
future financial position, including management's revenue guidance,
results of operations, cash flows, financing plans, business
strategy, products and services, competitive positions, growth
opportunities, plans and objectives of management for future
operations, as well as statements that include words such as
"anticipate," "if," "believe," "plan," "estimate," "expect,"
"intend," "may," "could," "should," and other similar expressions are
forward-looking statements. All forward-looking statements involve
risks, uncertainties and contingencies, many of which are beyond our
control, which may cause actual results, performance, or achievements
to differ materially from anticipated results, performance, or
achievements. Factors that may cause actual results to differ
materially from those in the forward-looking statements include those
set forth in Augme's Form 10-K for the year ended February 29, 2012
and more recent reports and registration statements filed with the
SEC. Augme Technologies, Inc. is under no obligation (and expressly
disclaims any such obligation) to update or alter such
forward-looking statements, whether as a result of new information,
future events or otherwise. 
Investor Relations Contact:
Stephanie Prince / Jody Burfening
(212) 838-3777 
Public Relations Contact: 
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