comScore vCE Reaches Milestone with Completion of 4,000th Client Study

    comScore vCE Reaches Milestone with Completion of 4,000th Client Study

vCE Boasts Wide Adoption Among Leading Advertising Agencies

PR Newswire

RESTON, Va., Jan. 23, 2013

RESTON, Va., Jan. 23, 2013 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a
leader in measuring the digital world, today announced that the validated
Campaign Essentials™ (vCE) family of products, including audience and
validated audience reporting, recently reached a significant milestone with
the completion of its 4,000^th study for its clients. vCE boasts particularly
wide adoption among the agency community – which has accounted for
approximately half the studies – including more than 75 leading agencies such
as AKQA, Carat, Crispin Porter & Bogusky, Deutsch, Digitas, Doner, Draft FCB,
Maxus, MEC, MediaVest, Mindshare, Moxie, Neo@Ogilvy, Razorfish, Saatchi &
Saatchi, Starcom, Universal McCann, VivaKi, and Zenith Optimedia.


"The validated Campaign Essentials product suite has become central to the
evaluation processes of many of the leading agencies for digital display and
video campaigns," said Serge Matta, President of comScore Commercial
Solutions. "We are excited to reach such an important milestone with the
completion of our 4,000^th study and that leading agencies have been with us
every step of the way as we've evolved this product suite to meet the demands
of advertisers. We believe that this milestone cements vCE as not only the
leading campaign analytics platform among agencies but in the entire digital
marketplace. We look forward to building on this position by continuing to
innovate and push the boundaries of what's possible in campaign analytics,
both within and across media platforms."

vCE is currently the only campaign analytics solution with MRC accreditation
for ad viewability for most cross-domain iframes. It is also the only
MRC-accredited service for brand safety and ad engagement. The vCE product
suite has recently expanded beyond its original online campaign measurement
reporting to include multi-platform campaigns (vCE Multi-Platform). Together,
this product suite enables clients to measure campaigns holistically according
to their content type and media platform in alignment with how campaigns are
planned by agencies today.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital
world and preferred source of digital business analytics. For more
information, please visit

Cautionary Note Regarding Forward-Looking Statements

This release contains forward-looking statements within the meaning of Section
27A of the Securities Act of 1933 and Section 21E of the Securities Exchange
Act of 1934, including, but not limited to, expectations regarding the impact
and benefits to comScore from the vCE family of products, financial or
otherwise. These statements involve risks and uncertainties that could cause
our actual results to differ materially, including, but not limited to: the
features and characteristics of the products, the rate of development of the
digital marketing intelligence, Internet advertising and e-Commerce markets;
the growth of the Internet as a medium for commerce, content, advertising and
communications; and the acceptance of new products and methodologies by the
industry, including existing and prospective clients.

For a detailed discussion of these and other risk factors, please refer to
comScore's most recent respective Quarterly Reports on Form 10-Q, Annual
Reports on Form 10-K and from time to time other filings with the Securities
and Exchange Commission (the "SEC"), which are available on the SEC's Web site

Stockholders of comScore are cautioned not to place undue reliance on
forward-looking statements, which speak only as of the date such statements
are made. comScore does not undertake any obligation to publicly update any
forward-looking statements to reflect events, circumstances or new information
after the date of this press release, or to reflect the occurrence of
unanticipated events.

SOURCE comScore, Inc.

Contact: Andrew Lipsman, comScore, Inc., +1-312-775-6510,
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