Spredfast Adds Bazaarvoice Ratings and Reviews to Social Platform to Help
Amplify Authentic Word-of-Mouth
Spredfast customers can now easily incorporate user ratings and reviews into
their social programs to drive higher engagement and conversions
AUSTIN, Texas, Jan. 23, 2013
AUSTIN, Texas, Jan. 23, 2013 /PRNewswire/ --Spredfast, the leading social
marketing software provider, today announced integration with Bazaarvoice to
allow enterprise companies to more easily incorporate organic user ratings and
reviews into their social programs. By integrating Bazaarvoice technology into
the Spredfast SMMS platform, brands will have the ability to monitor, manage
and amplify ratings and reviews across multiple social channels such as
Facebook, Twitter and LinkedIn, to help increase engagement and drive higher
conversion rates. Companies will also be able to track performance of this
content in engaging social customers across every channel.
As social strategies become increasingly reliant on quality and relevant
content to boost audience engagement, many companies are now looking for
efficient ways to integrate ratings and reviews into their social streams.
With this new collaboration, Spredfast customers will now be able to monitor
Bazaarvoice review and rating content directly from within the Spredfast
Social Inbox and immediately leverage the content across multiple social
New functionality includes:
oReal-Time Monitoring of Ratings and Reviews: pull ratings and reviews
directly into the Spredfast Social Inbox to get a more holistic view of
conversations, and build custom search streams to focus on specific
products, ratings and review feedback.
oStreamlined Ratings and Reviews Management: take actions on a review by
routing it to the correct team and identify positive ratings and reviews
to use as social content.
oSocial Amplification: easily leverage positive reviews in social content,
campaigns and ads. Spredfast prepopulates amplified posts with key
components of the review, including product, location, rating and a link
to the product page, and customers can then customize and target the
messages to increase the likelihood of engagement.
oMeasurement: tag review content when it is published to social networks to
measure the content's effectiveness.
"Spredfast is continually looking for ways to help enterprises better manage
their social interactions in an increasingly complex and diverse social
environment," said Rod Favaron, CEO of Spredfast. "Customer ratings and
reviews are a big part of the social conversation and can have a significant
impact on sales, and companies are looking for an easy way to manage and
integrate this high-value content into their social program. With our
Bazaarvoice integration, we're giving our customers the ability to not only
monitor and leverage this content in their social programs, but also to target
the content based on a consumer's social connections, interests and location
to further boost engagement."
"The perspective of our peers is often the most influential information we use
to shape our own opinions regarding a product or service," said Jim Petty,
Vice President, Technology Partnerships at Bazaarvoice. "Social networking
allows us to exert and consume this influence with unprecedented speed and
scale, but the challenge for marketers is how to best amplify the most useful
content. The tighter integration between Spredfast and Bazaarvoice helps
increase the opportunity for organizations to quickly and easily engage their
communities with authentic ratings and reviews content that can build both
brand awareness and affinity."
Based in Austin, Texas, Spredfast provides social media management software
that allows organizations to manage, monitor, and measure their social media
programs at scale. Spredfast enables more people, in more places, to engage
in more conversations from a single platform on supported social networks like
Facebook, Twitter, LinkedIn, YouTube, Foursquare, and popular blogging
platforms. Some of the enterprise and agency adopters on board with Spredfast
include AT&T, Jason's Deli, Warner Brothers, Whole Foods Market, AARP, AGAIN
Interactive, Coty Beauty, HomeAway and WCG. For more information, visit
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