ViSalus Applies for Membership to United States Direct Selling Association
Company to Join Over 240 Direct Selling Firms in Leading Industry Trade
LOS ANGELES, Jan. 23, 2013
LOS ANGELES, Jan. 23, 2013 /PRNewswire/ -- ViSalus, the company that created
the Body By Vi™ 90-Day Challenge, announced today that it has applied for
membership with the United States Direct Selling Association (DSA). ViSalus
champions personal victories and entrepreneurship through an industry-leading
social marketing platform, premium products, and a highly engaged support
community. The DSA is the national trade association of the leading firms that
market and distribute goods and services sold directly to consumers.
"We are honored to join the DSA and to be a part of an organization that has
made so many important contributions to the direct selling industry," said
Ryan Blair, Co-Founder and Chief Executive Officer of ViSalus. "We look
forward to learning from other member companies' experiences as well as having
the opportunity to share our perspective about our unique, customer-centric
selling model," added Blair.
ViSalus's products are marketed by independent Promoters and sold directly to
consumers by the company. Customers are typically introduced to the Challenge
by a Promoter or existing customer. They set a weight loss or fitness goal,
have the option to select 1 of 5 convenient product kits that will be sent to
them monthly at their choosing and enjoy the support and encouragement of
thousands of Promoters and customers in a large online and social community as
they work to achieve their goal. ViSalus supports its Promoters by providing
industry-leading technology that allows them to enroll customers, order
products and manage their business on their mobile phone. The Company's
business model does not require Promoters to purchase and resell, or to
consume, its products.
ViSalus recently launched the New Body by Vi 90-Day Challenge featuring an
industry-leading 90-day money-back results guarantee, Project 10™ weekly
reward system, and more than $47 million in free products, prizes and
vacations, furthering its commitment to a customer-centric, consumer-friendly
"We are pleasedto add ViSalus to our roster of hundreds of member companies
thatare committedto conducting business with the highest level of ethics and
service to consumers," said Joseph Mariano, president of the DSA. "DSA hasone
of the strongest self-regulatory Codes of Ethics in business today,
andpledging to uphold its tenets is a strong statement by the company about
its commitment to its independent direct sellers and customers."
Learn more about ViSalus at www.visalus.com and www.new.vi.com
Founded in 2005 with headquarters inTroy, MI,and Los Angeles, CA, ViSalus is
the company behind the Body by VI ™ Challenge, a 90-day weight and fitness
transformation platform. ViSalus champions personal victories and
entrepreneurship through a social marketing model, premium products, and
support community. ViSalus is majority-owned by Blyth, Inc. (NYSE: BTH).
Contact: Anne Cummings, 212-299-3975, Anne.Cummings@zenogroup.com
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