Jack Daniel Distillery Announces Distribution of Limited Release of Unaged Rye

  Jack Daniel Distillery Announces Distribution of Limited Release of Unaged

  Unaged Offering Deemed ‘Too Good to Wait,’ Provides Hint of Things to Come

Business Wire

LYNCHBURG, Tenn. -- January 23, 2013

For the first time since prior to the era of Prohibition, the Jack Daniel
Distillery is offering a new expression from a new grain recipe. Available at
the White Rabbit Bottle Shop at the Jack Daniel Distillery since December,
national distribution of limited quantities of Jack Daniel’s Unaged Rye is
currently underway for select retailers in a select number of states
throughout the U.S. Distillery officials announced this will be the only
bottling run of the new offering.

Jack Daniel Distillery Announces Distribution of Limited Release of Unaged Rye
(Photo: Business Wire ...

Jack Daniel Distillery Announces Distribution of Limited Release of Unaged Rye
(Photo: Business Wire)

“Rye has always served as a key ingredient in our Old No. 7 grain bill, and
about two years ago, we had the idea to craft a rye offering,” said Jack
Daniel’s Master Distiller Jeff Arnett. “Our tasters who sampled it following
distillation said this should not wait to be released. I certainly agreed.”

Jack Daniel’s Unaged Rye is crafted using the same Cave Spring water from the
Jack Daniel’s Hollow, proprietary yeast and charcoal mellowing process that’s
been used in the distillery’s nearly 150-year-old Tennessee Whiskey recipe.
Yet, the result from the new recipe offers whiskey enthusiasts the spice notes
of a traditional, fine rye whiskey that has been handcrafted by the oldest
registered distillery in America.

“We feel that whiskey enthusiasts and Jack Daniel’s aficionados alike will
enjoy discovering the new and unique tasting experience that Jack Daniel’s
Unaged Rye offers,” said Arnett. “And we hope that they’ll remember that, as
good as this new offering is – it’s just a taste of what’s to come.”

While many rye products only contain the required 51 percent rye in their
grain bill, Jack Daniel’s Unaged Rye consists of a grain combination of 70
percent rye, 18 percent corn and 12 percent malted barley.

Arnett noted that the flavor characteristics of Jack Daniel’s Unaged Rye -
hints of spice and other natural flavors - create a complex taste profile.
Arnett said the product will be unlike any other offering in the rye category.

“We just felt like it was time to feature rye by offering consumers a
limited-quantity rye expression that is handcrafted with the same passion and
experience our friends have come to expect from all of our products,” said

Jack Daniel’s Unaged Rye is available in a 750ml bottle size at a suggested
retail price of $49.99.

Officially registered by the U.S. Government in 1866 and based in Lynchburg,
Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest
registered distillery in the United States and is on the National Register of
Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s
Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack
Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Unaged Rye, Jack
Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Whiskey-Based Ready-to-Drink
Beverages and Jack Daniel’s Country Cocktails.

                          “Please sip responsibly.”
        JACK DANIEL’S is a registered trademark. ©2012 Jack Daniel’s.

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Jack Daniel Distillery
Rob Hoskins, 615-780-3332
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