Snipp Announces Meredith Corporation's Midwest Living

Snipp Announces Meredith Corporation's Midwest Living Magazine Will
Feature Mobile Reader Response Program 
WASHINGTON, DISTRICT OF COLUMBIA -- (Marketwire) -- 01/23/13 -- Snipp
Interactive Inc. (TSX VENTURE:SPN) (, an international
provider of mobile technology solutions (Trading Symbol SPN), will
soon join forces with Meredith Corporation's Midwest Living magazine.
Beginning spring 2013, the national magazine will use Snipp's Mobile
Site Builder Solution to create mobile reader response cards, a
modern alternative to the traditional mail-based cards. 
Starting with the March/April 2013 issue (on sale March 5, 2013), the
new annual program will provide participating advertisers with
elegant, customized mobile websites in addition to ads placed in the
magazine. The mobile websites will feature a variety of different
actions readers may wish to undertake when engaging with the
advertiser, including: requesting additional collateral by mail or
email; contacting the advertiser directly; special deals and offers;
interacting with their social media pages; and watching a video or
connecting to the advertiser's website. 
Readers interested in getting more information from a particular
advertiser no longer have to fill out lengthy paper-based forms, send
them in by mail, and then wait six to eight weeks for a response.
Instead, they can simply visit the advertiser's customized mobile
website to get the information they want. For example, using the
mobile website, readers would have the option of sending their email
address and immediately receive a digital version of the advertiser's
In addition to being more convenient for readers, the solution allows
advertisers to convert the leads much faster and more effectively.
Advertisers are immediately notified when readers make requests for
information. Additionally, the solution reduces advertisers'
expenditures on postage and printing. 
Daren Mazzucca, Midwest Living's Publisher, said, "Marketers,
especially our travel clients, have relied on Midwest Living to
inspire and generate consumer interest leads. Snipp helps us to build
on that success by using mobile texting technology to provide our
advertisers with a quick and cost-effective lead generation tool. The
feature also gives our readers an instant real-time planning tool for
their next getaway or purchase." 
Atul Sabharwal, Snipp's CEO and co-founder, said, "We are very
pleased to see the traction we are getting with our Mobile
Infrastructure and Site Builder solutions. To have another set of
Meredith publications sign on to use our solutions is a testament to
our shared efforts to mobilize traditional mail-based customer
About Midwest Living(R) 
Midwest Living(R) magazine (, published by
Meredith Corporation (NYSE:MDP), is a national media brand that
explores and celebrates the Midwest. Founded in 1987, Midwest
Living(R) is dedicated to providing a wealth of information and
inspiration across multiple platforms, including travel and events,
food and dining, and home and garden. Midwest Living(R) magazine,
which reaches over 4 million readers, is published bimonthly and has
a rate base of 950,000. 
About Snipp Interactive Inc. 
Snipp Interactive Inc. ( builds mobile solutions for
brands to engage and interact with their customers. Snipp provides
print publishers, advertising agencies and corporate/consumer brands,
including Fortune 500 companies, with three main solution sets: 

--  Response: Mobile activations that make offline campaigns more
--  Infrastructure: Tools to create scalable mobile destinations and
--  Validation: Mobile workflows to validate purchases and other customer

Snipp generates revenue by designing, constructing, implementing and
managing these mobile solutions for its customers. Snipp is
headquartered in Washington, D.C. with international operations in
Canada, Mexico and India. 
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Interactive Inc. undertakes no obligation to update forward-looking
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Snipp Interactive Inc.
Anthony Durkacz
(416) 720-4360
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