Responsys and Quicken Loans Share Relationship-First Mobile Marketing
Strategies at Mobile Marketing Association Forum
Session to Uncover How Mobile Marketing Can Be Used in Coordination
With Other Digital Channels to Foster Long Term Customer
SAN BRUNO, CA -- (Marketwire) -- 01/23/13 -- Responsys, Inc.
(NASDAQ: MKTG), a leading provider of email and cross-channel
marketing solutions, will present at the upcoming Mobile Marketing
Association (MMA) San Francisco Forum alongside its customer, Quicken
Loans, the nation's largest online home lender and third largest
retail mortgage lender.
Responsys and Quicken Loans will hold a breakout session
titled, "Managing the Customer Journey in a Multichannel World." The
session will delve into the significant opportunity for digital
marketers to use mobile in coordination with other digital channels,
such as email and social, to foster long term relationships with
their customers. While covering the critical need for marketers to
understand where mobile fits into their unique customer journeys, the
session will offer actionable tips for designing great
permission-based mobile experiences that complement a company's
overall cross-channel marketing program.
Michael Della Penna, Senior Vice President of Emerging
Channels, Responsys and Sammar Faraj, Director of Digital
Relationship Marketing, Quicken Loans.
Wednesday, January 30, 2013 at 1:25 pm PT
MMA San Francisco Forum at the Hotel Nikko in San Francisco.
To register, click here.
Suggested Tweet on Today's @Responsys News
-- Click to Tweet: Hear @Responsys' @mikepenna & @quickenloans talk
about where #mobile fits into the customer journey at #MMAF2013 in SF
Responsys is a leading provider of email and cross-channel marketing
solutions that enable companies to engage in relationship marketing
across the interactive channels customers are embracing today --
email, mobile, social, the web and display. With Responsys solutions,
marketers can create, execute, and automate highly dynamic campaigns
and lifecycle marketing programs that are designed to grow revenue,
increase marketing efficiency, and strengthen customer loyalty.
Responsys' New School Marketing vision, flexible on-demand
application suite, and customer success-focused services aim to
deliver high ROI, increased levels of automation and fast
time-to-value. Founded in 1998, Responsys is headquartered in San
Bruno, California and has offices throughout the world. Responsys
serves world-class brands such as: American Family Mutual Insurance
Company, Avis Europe, Deutsche Lufthansa, Dollar Thrifty, LEGO,
LinkedIn, Newegg, Orbitz, Qantas, Southwest Airlines, United Airlines
and UnitedHealthcare. For more information about Responsys, visit
Connect with Responsys
-- Like Responsys on Facebook - https://www.facebook.com/Responsys
-- Follow @responsys on Twitter - https://www.twitter.com/Responsys
-- Follow Responsys on LinkedIn -
About Quicken Loans Inc.
Detroit-based Quicken Loans Inc. is the
nation's largest online home lender and the country's third largest
retail home mortgage lender. The company closed a record $70 billion
of volume across all 50 states in 2012. Quicken Loans generates loan
production from web centers located in Detroit, Cleveland and
Scottsdale, Arizona. The company also operates a centralized loan
processing facility in Detroit, as well as its San Diego-based One
Reverse Mortgage unit. Quicken Loans ranked #1 in customer
satisfaction among all home mortgage lenders in the United States by
J.D. Power and Associates in 2010, 2011 and 2012.
Quicken Loans has ranked among the top-30 companies on FORTUNE
Magazine's annual "100 Best Companies to Work For" list for 10
consecutive years. It ranked in the top-15 of Computerworld
magazine's "100 Best Places to Work In Technology" for eight years in
a row, ranking in the top-5 in 2012. The company recently moved its
headquarters and more than 7,000 of its 8,000-plus team members to
downtown Detroit. For more information about Quicken Loans, please
visit quickenloans.com, on Twitter at @QLnews, and on Facebook at
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