SKECHERS to Air Two Commercials During Super Bowl

  SKECHERS to Air Two Commercials During Super Bowl

 Footwear company will launch Skechers GOrun 2 with humorous ad starring the
world’s fastest land animal and bring back Joe Montana for Relaxed Fit™ men’s

Business Wire

MANHATTAN BEACH, Calif. -- January 23, 2013

Following up on last year’s wildly successful Super Bowl ad starring the
adorable pup Mr. Quiggly for Skechers GOrun, SKECHERS USA, Inc. (NYSE:SKX)
today announced that the Company will return to the Big Game with two unique
campaigns. The first will use humor and animals to illustrate the speed of
Skechers GOrun 2 performance running footwear and is slated to air during the
two-minute warning of the first half. SKECHERS will also enlist football
legend Joe Montana for a second advertisement to air during the second

Man vs. cheetah in the Skechers GOrun 2 Super Bowl ad campaign (Photo:
Business Wire)

Man vs. cheetah in the Skechers GOrun 2 Super Bowl ad campaign (Photo:
Business Wire)

For the Company’s performance brand, a cheetah takes center stage this year
when the world’s fastest land animal goes head-to-head with a human wearing
Skechers GOrun 2. Like the cheetah, Skechers GOrun 2 footwear is lightweight,
sleek and fast. The Company debuted the original Skechers GOrun collection on
the feet of a spunky French Bulldog during the 2012 Super Bowl, and the much
adored “Mr. Quiggly” commercial achieved a third place ranking at the top of
the USA Today Ad Meter, making the pooch a media darling and bringing global
recognition to Skechers Performance footwear.

For the SKECHERS Relaxed Fit™ collection, Hall of Fame quarterback and
four-time Super Bowl champion Joe Montana is the face of the successful
footwear line that’s designed for comfort with a roomy toe area and memory
foam insole. Montana previously appeared in a SKECHERS Relaxed Fit campaign
during Fall 2012 that also included ads featuring basketball and baseball
icons Mark Cuban and Tommy Lasorda.

The 2013 Super Bowl campaign marks SKECHERS’ fourth consecutive year of
commercials on the world’s biggest advertising platform. In its first year,
the Company utilized the star power of Joe Montana to launch its fitness
division, and then followed up in 2011 with Kim Kardashian in the Company’s
fitness footwear. Basketball and business icon Mark Cuban joined Mr. Quiggly
in 2012 for SKECHERS’ most successful Super Bowl campaign thus far.

Designed by the Company's Performance Division after extensively working with
elite runners, Skechers GOrun 2 is an innovative shoe that features
revolutionary midfoot strike technology and GOimpulse sensors for enhanced
sensory feedback. Designed for speed, the ultra-lightweight Skechers GOrun 2
is ideal for novice to elite athletes. The Skechers Performance Division
launched in 2011, with a global marketing campaign starring elite distance
runner and Olympic medalist Meb. Competing in Skechers GOrun footwear, he
recently achieved two back-to-back personal best marathon times during the
2011 New York City Marathon and with a first place finish at the 2012 Olympic
Trials. Meb was the fastest American at the London Games, finishing fourth
overall, and will compete at the prestigious Boston Marathon this spring
wearing Skechers Performance footwear. For more information about the Skechers
Performance Division, visit and follow us on Facebook
( and Twitter

A natural extension of relaxed fit jeans, Relaxed Fit footwear has fast become
one of SKECHERS’ most successful men’s footwear collections and will soon
expand into women’s footwear.


SKECHERS USA, Inc. (NYSE: SKX), based in Manhattan Beach, California, designs,
develops and markets a diverse range of footwear for men, women and children
under the SKECHERS name. SKECHERS footwear is available in the United States
via department and specialty stores, Company-owned SKECHERS retail stores and
its e-commerce website, and over 100 countries and territories through the
Company’s global network of distributors and subsidiaries in Brazil, Canada,
Chile, Japan, and across Europe, as well as through joint ventures in Asia.
For more information, please visit, and follow us on Facebook
( and Twitter

This announcement may contain forward-looking statements that are made
pursuant to the safe harbor provisions of the Private Securities Litigation
Reform Act of 1995. Forward-looking statements include, without limitation,
any statement that may predict, forecast, indicate or simply state future
results, performance or achievements, and can be identified by the use of
forward looking language such as "believe," "anticipate," "expect,"
"estimate," "intend," "plan," "project," "will be," "will continue," "will
result," "could," "may," "might," or any variations of such words with similar
meanings. Any such statements are subject to risks and uncertainties that
could cause actual results to differ materially from those projected in
forward-looking statements. Factors that might cause or contribute to such
differences include international, national and local general economic,
political and market conditions including the ongoing global economic slowdown
and market instability; entry into the highly competitive performance footwear
market; sustaining, managing and forecasting costs and proper inventory
levels; losing any significant customers, decreased demand by industry
retailers and cancellation of order commitments due to the lack of popularity
of particular designs and/or categories of products; maintaining brand image
and intense competition among sellers of footwear for consumers; anticipating,
identifying, interpreting or forecasting changes in fashion trends, consumer
demand for the products and the various market factors described above; sales
levels during the spring, back-to-school and holiday selling seasons; and
other factors referenced or incorporated by reference in the Company’s annual
report on Form 10-K for the year ended December 31, 2011 and its quarterly
report on Form 10-Q for the three months ended September 30, 2012. The risks
included here are not exhaustive. The Company operates in a very competitive
and rapidly changing environment. New risks emerge from time to time and the
companies cannot predict all such risk factors, nor can the companies assess
the impact of all such risk factors on their respective businesses or the
extent to which any factor, or combination of factors, may cause actual
results to differ materially from those contained in any forward-looking
statements. Given these risks and uncertainties, you should not place undue
reliance on forward-looking statements as a prediction of actual results.
Moreover, reported results should not be considered an indication of future

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Jennifer Clay
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