Alliance Data's Canadian Business Signs Long-Term Renewal With Alliance Data Top 15 Client, Amex Bank of Canada

 Alliance Data's Canadian Business Signs Long-Term Renewal With Alliance Data
                      Top 15 Client, Amex Bank of Canada

Multi-Year Agreement Extends American Express Credit Card Partnership with the
AIR MILES® Reward Program

PR Newswire

DALLAS, Jan. 23, 2013

DALLAS, Jan. 23, 2013 /PRNewswire/ -- Alliance Data Systems Corporation (NYSE:
ADS), a leading provider of loyalty and marketing solutions derived from
transaction-rich data, today announced that its Canadian loyalty business
renewed a multi-year agreement with Amex Bank of Canada, a wholly owned
subsidiary of American Express Travel Related Services Company, Inc., the
largest operating unit of the American Express Company (NYSE: AXP), as a
sponsor in the AIR MILES Reward Program.

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A sponsor since 1997, Amex Bank of Canada continues to maintain a co-exclusive
agreement to offer its Canadian customers and AIR MILES® Collectors a
portfolio of American Express Credit Cards including, the American Express®*
AIR MILES® Platinum Credit Card, the American Express®* AIR MILES® Credit
Card, the American Express®* AIR MILES® Platinum Business Card, and the
American Express®* AIR MILES® Gold Business Card. Terms of the agreement were
not released.

A top-five AIR MILES® sponsor, the American Express AIR MILES Platinum Credit
Card was recently chosen as Canada's 2012 Choice for Travel Points Credit Card
(with annual fee) while the American Express AIR MILES Credit Card was
selected as Canada's 2012 Choice for Travel Points Credit Card (with no annual
fee) in the second annual Top Travel Rewards Credit Cards
rankings. The rankings are a result of a 30-day voting period in September and
October 2012, where more than 3,300 Canadians voted for their favorite cards
in 5 different categories. American Express Cards were ranked number one in
four out of five categories.

"The strategically-important partnership, and specifically the co-branded
credit card products that we have with Amex Bank of Canada, have been
influential in growing our collector penetration rate in the very competitive
Canadian credit card marketplace," said Bryan Pearson, president of
LoyaltyOne, owner and operator of the AIR MILES Reward Program. "We anticipate
continued reward mile issuance growth moving forward as we focus on creating
and delivering premium value for both existing and new card members, whether
that be through cards in our existing portfolio or new, innovative American
Express credit card products of exceptional value in the future."

"Our partnership with AIR MILES has been a key driver for our business for
more than a decade, and we are excited to continue this relationship into the
future," said Howard Grosfield, president and chief executive officer of
American Express Canada. "Our customers highly value the AIR MILES card
products we offer and we look forward to building on the strength of the

About American Express Canada

American Express in Canada operates as Amex Bank of Canada and Amex Canada
Inc. Both are wholly owned subsidiaries of the New York based American Express
Travel Related Services Company, Inc., the largest operating unit of the
American Express Company. American Express opened its first offices in Toronto
and Hamilton in 1853 and now employs 3,700 Canadians coast-to-coast. For more
information, visit or connect with us at

About LoyaltyOne

LoyaltyOne is a global leader in the design and implementation of coalition
loyalty programs, customer analytics and loyalty services for Fortune 1000
clients around the world. LoyaltyOne's unparalleled track record delivering
sustained business performance improvement for clients stems from its unique
combination of hands-on practitioner experience and continuous thought
leadership. LoyaltyOne has over 20 years history leveraging data-driven
insights to develop and operate some of the world's most effective loyalty
programs and customer-centric solutions. These include the AIR MILES Reward
Program, North America's premier coalition loyalty program and a working
partnership with Latin America's leading coalition program, dotz. LoyaltyOne
is also the equity partner of Direxions, a loyalty pioneer headquartered in
India and the owner of COLLOQUY, a group dedicated to research, publishing and
education for the global loyalty industry. LoyaltyOne is an Alliance Data
company. For more information, visit

About Alliance Data

Alliance Data® (NYSE: ADS) and its combined businesses is North America's
largest and most comprehensive provider of transaction-based, data-driven
marketing and loyalty solutions serving large, consumer-based industries. The
Company creates and deploys customized solutions, enhancing the critical
customer marketing experience; the result is measurably changing consumer
behavior while driving business growth and profitability for some of today's
most recognizable brands. Alliance Data helps its clients create and increase
customer loyalty through solutions that engage millions of customers each day
across multiple touch points using traditional, digital, mobile and other
emerging technologies. Headquartered in Dallas, Alliance Data and its three
businesses employ approximately 11,000 associates at more than 70 locations

Alliance Data consists of three businesses: Alliance Data Retail Services, a
leading provider of marketing-driven credit solutions; Epsilon®, a leading
provider of multichannel, data-driven technologies and marketing services; and
LoyaltyOne®, which owns and operates the AIR MILES® Reward Program, Canada's
premier coalition loyalty program. For more information about the company,
visit our web site,, or you can follow us on Twitter at

Alliance Data's Safe Harbor Statement/Forward Looking Statements

This release may contain forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. Such statements may use words
such as "anticipate," "believe," "estimate," "expect," "intend," "predict,"
"project" and similar expressions as they relate to us or our management. When
we make forward-looking statements, we are basing them on our management's
beliefs and assumptions, using information currently available to us. Although
we believe that the expectations reflected in the forward-looking statements
are reasonable, these forward-looking statements are subject to risks,
uncertainties and assumptions, including those discussed in our filings with
the Securities and Exchange Commission.

If one or more of these or other risks or uncertainties materialize, or if our
underlying assumptions prove to be incorrect, actual results may vary
materially from what we projected. Any forward-looking statements contained in
this presentation reflect our current views with respect to future events and
are subject to these and other risks, uncertainties and assumptions relating
to our operations, results of operations, growth strategy and liquidity. We
have no intention, and disclaim any obligation, to update or revise any
forward-looking statements, whether as a result of new information, future
results or otherwise, except as required by law.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of
1995: Statements in this presentation regarding Alliance Data Systems
Corporation's business which are not historical facts are "forward-looking
statements" that involve risks and uncertainties. For a discussion of such
risks and uncertainties, which could cause actual results to differ from those
contained in the forward-looking statements, see "Risk Factors" in the
Company's Annual Report on Form 10-K for the most recently ended fiscal year.
Risk factors may be updated in Item 1A in each of the Company's Quarterly
Reports on Form 10-Q for each quarterly period subsequent to the Company's
most recent Form 10-K.

SOURCE Alliance Data Systems Corporation

Contact: Julie Prozeller - Analysts/Investors, FTI Consulting,
+1-212-850-5721, or Shelley Whiddon - Media,
Alliance Data, +1-214-494-3811,
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