Blue Nile Selects as Its Exclusive Third-Party Online Distributor of Fashion Jewelry in Mainland China

Blue Nile Selects as Its Exclusive Third-Party Online Distributor of
Fashion Jewelry in Mainland China

SEATTLE, Jan. 23, 2013 (GLOBE NEWSWIRE) -- Blue Nile, Inc. (Nasdaq:NILE), the
leading online retailer of diamonds and fine jewelry, announced that,
a top Chinese luxury shopping website, will serve as the exclusive third-party
online distributor of its fashion jewelry in mainland China. Blue Nile's
flagship store formally launched on January 18, 2013, marking the official
entrance of the company's fashion line in the mainland China market.

Chinese customers may now purchase thousands of high-quality Blue Nile jewelry
items including gemstone, gold, silver, platinum, and pearl accessories from
the convenience of their computers, smartphones, or tablets. The company also
offers an array of products aimed at business professionals, such as
cufflinks, business card holders, tie clips, and key rings. Prices range from
a few hundred to over one million RMB.

"Blue Nile has a strong and growing international presence, and the company
has identified China as a core market in which to continue that growth," said
President and General Manager of International Vijay Talwar. "Cooperation with
a leading Chinese luxury shopping site is an effective way to enter the
mainland China market."

"We're very excited that, through this partnership, Chinese consumers can
purchase Blue Nile's top designed jewelry at a tremendous value on,"
said CEO Jiwen Hong.

Blue Nile's flagship store can be found at

About Blue Nile, Inc.

Blue Nile, Inc. is the leading online retailer of diamonds and fine jewelry.
The Company delivers the ultimate customer experience, providing consumers
with a superior way to buy engagement rings, wedding rings and fine jewelry.
Blue Nile offers in-depth educational materials and unique online tools that
place consumers in control of the jewelry shopping process. The Company has
some of the highest quality standards in the industry and offers thousands of
independently certified diamonds and fine jewelry at prices significantly
below traditional retail. Blue Nile can be found online at
Blue Nile's shares are traded on the Nasdaq Stock Market LLC under the symbol

The Blue Nile, Inc. logo is available at


Founded in 2008, is a leading online fashion and luxury marketplace in
China. The categories offered on include apparel, shoes, accessories,
watches, bags, cosmetics and other fashion products. is dedicated to
bringing the best global fashion and lifestyle to China and has become a major
channel for both international brands' entry to the China market and Chinese
customers' purchases of overseas fashion products. Through its B2C platform
with solid IT support, successfully presents overseas products in a
way that is familiar to Chinese customers. provides a one-stop
shopping experience, with services ranging from convenient payment methods,
cross-border forwarding, home delivery, unconditional return, customer
relationship management, warehousing management and marketing support. The
headquarters of is located in Shenzhen. Investors of include
KPCB and Warburg Pincus.

CONTACT: Josh Holland

Blue Nile, Inc. Logo
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