Cinemark Announces DIE HARD Movie Marathon In XD Auditoriums Nationwide

  Cinemark Announces DIE HARD Movie Marathon In XD Auditoriums Nationwide

Fans Can Enjoy All DIE HARD Movies Back-To-Back, For One Low Price, Concluding
               with the 10 PM Showing of A GOOD DAY TO DIE HARD

Business Wire

PLANO, Texas -- January 23, 2013

Cinemark Holdings, Inc. (NYSE: CNK), one of the world's largest motion picture
exhibitors, announced that on Wednesday, February 13, 2013, for one day only,
over 50 Cinemark XD - Extreme Digital Cinema auditoriums will host The Die
Hard Movie Marathon, featuring all five DIE HARD films back-to-back. For one
low price of $25, movie-goers can see DIE HARD, DIE HARD 2, DIE HARD WITH A
VENGEANCE, LIVE FREE OR DIE HARD, and conclude the marathon with a 10:00 PM
showing of A GOOD DAY TO DIE HARD.

"No one does action better than Bruce Willis, and the DIE HARD franchise is
the best of the best," states James Meredith, Vice President of Marketing &
Communications. “Cinemark is excited to present all five films together, one
day only, for one low price exclusively on our Cinemark XD screens."

Starting on Wednesday, February 13th at 12:15 PM and playing chronologically
up to the 10:00 PM opening of A GOOD DAY TO DIE HARD, The Die Hard Movie
Marathon will feature:

  *Die Hard                          12:15 PM
                                            2:40 PM
  *Die Hard 2
                                            
  *Die Hard With A Vengeance               4:55 PM
  *Live Free or Die Hard                   7:20 PM
  *A Good Day to Die Hard                  10:00 PM

There will be discounts for Marathon customers at the concession stand.
Tickets for Cinemark's The Die Hard Movie Marathon are on sale now at
participating theatres and at http://www.cinemark.com.

Cinemark XD is a complete entertainment environment featuring a large
wall-to-wall and ceiling-to-floor screen, plush seating and a custom digital
surround sound system featuring the latest in sound technology. The digital
images are delivered by a Doremi server and a Barco DLP digital projector,
which offers the brightest light standards in the industry. The XD auditorium
exhibits the newest movies every week, including 2D and RealD 3D pictures.

About Cinemark Holdings, Inc.

Cinemark is a leading domestic and international motion picture exhibitor,
operating 461 theatres with 5,207 screens in 39 U.S. states, Brazil, Mexico,
Argentina and 10 other Latin American countries as of September 30, 2012. For
more information go to www.cinemark.com.

Contact:

Cinemark Holdings, Inc.
James Meredith, 972-665-1060
VP, Head of Marketing & Communications
jmeredith@cinemark.com
 
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