blinkx's Next Generation Video Search And Discovery Site Goes Global With Full
New Design and Cross Device Functionality Increase Dwell Time and Mobile Usage
SAN FRANCISCO, Jan. 22, 2013
SAN FRANCISCO, Jan. 22, 2013 /PRNewswire/ -- blinkx (LSE AIM: BLNX), the
Internet Media platform powered by CORE, the world's most advanced video
engine, officially launched the next generation of its flagship product,
blinkx.com, today. The new site was designed to enhance the video discovery
and viewing experience, with strong recommendation and personalization, as
well as integration across users' social graph. In open beta testing over the
past four months, blinkx.com's focus on delivering personalized, curated
content resulted in a significant increase in dwell time, with users spending
four times as much time on the new site as on previous versions. In addition,
mobile usage was up 400%, as a result of the site's responsive design and its
simple, elegant interface that is touch-optimized for effortless navigation on
smartphone and tablet devices.
"We've been delighted with audience response to the new blinkx.com," said Matt
Scheybeler, CTO, blinkx. "In transforming the site, we prioritized discovery
and personalization because social networks and mobile devices have profoundly
changed the way we consume content online. We're deeply engaged with Facebook
pages and Twitter feeds – a unique content universe created for us by our
friends and the people we follow, so we designed the new blinkx.com to support
this behavior: optimized for sharing, discovery and mobile access."
Features of the next-generation blinkx.com include:
My Stream: a constantly updated stream of video, customized based on your
social graph, topics you've chosen to follow and your viewing preferences.
It's your personal TV channel.
Multi-platform: optimized for mobile users, when accessed through tablets and
smartphones, the site is touch-optimized for easy navigation and browsing on
Pause and Pick-Up: users can start watching video on one device, hit pause and
pick it up again at the same point on a different device.
blinkx.com is built on a powerful, patented technology platform that takes a
holistic approach to video search and discovery, using text, visual and audio
analysis to build a deep, comprehensive understanding of video content on the
Web. blinkx is able to deliver the most accurate search results and compelling
recommendations to its audience, drawn from an index of over 35 million hours
of online video and more than 800 content partners. The new site is fully
integrated with blinkx's advertising platform, AdHoc, the first contextual
advertising platform for online video.
"The proliferation of connected devices and near ubiquity of broadband
networks have established the foundation for the irreversible and accelerating
growth of online video," said S. Brian Mukherjee, CEO, blinkx. "eMarketer
forecasts that by 2016 there will be 1.3 billion online video viewers and
blinkx is committed to delivering a world-class experience to this audience
across all platforms. Capitalizing on our industry- leading technology, we
have transformed our flagship consumer product to deliver an elegant,
personalized experience that enables users to discover and watch video from
any device with a consistent look and functionality."
blinkx's next-generation video search and discovery site is available at
blinkx (LSE AIM: BLNX) is the Internet Media platform powered by CORE, the
world's most advanced video engine. blinkx links viewers with content
distributors and monetizes those interactions through advertising. Through its
flagship site, blinkx.com, the company pioneered video search on the Internet
and today has an index of over 35 million hours of searchable video and more
than 800 media partnerships. In addition, blinkx powers video search for many
of the world's most frequented sites, including Ask.com and AOL. blinkx
continues to develop innovative approaches to digital video distribution, and
has expanded into mobile video and Connected TV through partnerships with
Samsung, Sony, Roku and other industry leaders. blinkx is headquartered in
San Francisco, CA and London, England. More information is available at
Contact: Tim Turpin, Sparkpr, +1-415-321-1894, email@example.com; or
Nicole Love, Marlin PR, +44 207 869 8328, firstname.lastname@example.org; or Charles
Lytle or Christopher Wren, Citigroup Global Markets Ltd, NOMAD and Broker for
blinkx plc, +44 207 986 4000
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