Nespresso Takes Over Grant Avenue Storefront To Celebrate The New San
Francisco Flagship Boutique
January 22, 2013
WHAT: Nespresso is rolling out the red carpet to celebrate the grand opening
of its first west coast Flagship Boutique, a two-story 7,400 square foot space
featuring premium coffee offerings, state-of-the-art technology and
unmatched customer service in the heart of Union Square.
To celebrate the occasion, Nespresso and Nestle executives will host local
media and special guests for an evening of luxurious coffee, food and
entertainment, complete with a red carpet welcome, authentic trolley car photo
opportunity and Glide choir performance.
As an Elite Sponsor of Emirates Team New Zealand, Nespresso will display the
spectacular and highly coveted America's Cup during the event.
WHO:Patrice Bula, Executive Vice President, Nestle SA and Frederic Levy,
President, Nespresso USA, will host the evening's festivities and discuss
Nespresso's entry into the San Francisco market and growth in California and
Andrea Robinson, three-time James Beard Award-winner and Nespresso coffee
sommelier, will be in attendance to offer wine pairings and explain the
harmonization of coffee and wine to further enhance the ultimate coffee
Stephen Barclay, America's Cup CEO, will be in attendance to discuss the
upcoming season and welcome Nespresso to the city.
WHY:San Francisco's epicurean culture and deep appreciation for premium
coffee makes it a key market for Nespresso in 2013. The Boutique opening is
just one of the first indications of the brand's ongoing commitment to growing
its west coast presence and Nespresso looks forward to a thriving year in San
Tuesday, January 22, 2013
Grand Opening Event: 6:30 – 9:00
90 Grant Avenue
For more information about Nespresso, please visit:
INTERVIEWS BY APPOINTMENT ONLY
Erin Mackey, Weber Shandwick, 212-445-8306 (o), 908-295-9083 (m)
/PRNewswire -- Jan. 22, 2013 /
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