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PNC Announces New Center for Financial Services Innovation at Carnegie Mellon University

PNC Announces New Center for Financial Services Innovation at Carnegie Mellon
                                  University

Center Will Focus on Research and Education Aimed at the Financial Services
Sector

PR Newswire

PITTSBURGH, Jan. 22, 2013

PITTSBURGH, Jan. 22, 2013 /PRNewswire/ --Speaking to a standing-room-only
crowd of students, faculty and administrators at Carnegie Mellon University's
Tepper School of Business, PNC Financial Services Group chairman and CEO James
E. Rohr announced his company's support for the creation of the PNC Center for
Financial Services Innovation at Carnegie Mellon. Rohr made the announcement
today during his presentation as part of the Tepper School's W.L. Mellon
Speaker Series.

"Advances in technology and their potential application in financial services
underscore the importance of research and education in these areas," said
Rohr. "Carnegie Mellon is regarded as a global leader in business and
technology and our company has enjoyed a long and productive relationship with
its students, alumni, faculty and administrators. We are confident that our
continued work together will bring tested, secure solutions by introducing new
technology and services that will continuously improve the banking experience
for consumers."

The PNC Center for Financial Services Innovation will initially focus on
research and education pertaining to the retail banking sector, seeking to
capitalize on new technologies and the effective use of data to advance the
functionality of banks and the services they offer to customers. Sunder
Kekre, the Bosch Professor of Operations Management, has been chosen to lead
the new center as its director.

The center will conduct research that addresses emerging consumer banking
topics, such as the integration of data and technology to help customers
better manage their money, and the use of new channels such as mobile devices
and social media to deliver banking services when and where customers need
them. The center also will oversee curricula and project courses addressing
the banking industry and executive education programs designed to address
advances in technologies, processes and information. 

"Collaboration thrives at Carnegie Mellon and the new center will benefit from
incorporating faculty and resources from across our campus, combining
strengths in business and computer science with other disciplines, such as
public policy, consumer behavior and engineering," said Robert Dammon, Dean of
the Tepper School of Business. "PNC has an exceptional reputation in banking
and a longstanding relationship with our university. Our connection through
the new center will be an important conduit for expanding knowledge within the
retail banking sector as well as finding solutions to the present and future
challenges facing the industry."

The PNC Center for Financial Services Innovation will be housed at Carnegie
Mellon's Tepper School of Business. Work is under way to develop the center's
operational processes.

About Carnegie Mellon University: Carnegie Mellon (www.cmu.edu) is a private,
internationally ranked research university with programs in areas ranging from
science, technology and business, to public policy, the humanities and the
arts. More than 11,000 students in the university's seven schools and colleges
benefit from a small student-to-faculty ratio and an education characterized
by its focus on creating and implementing solutions for real problems,
interdisciplinary collaboration and innovation. A global university, Carnegie
Mellon's main campus in the United States is in Pittsburgh, Pa. It has
campuses in California's Silicon Valley and Qatar, and programs in Africa,
Asia, Australia, Europe and Mexico. The university is in the midst of "Inspire
Innovation: The Campaign for Carnegie Mellon University," which aims to build
its endowment, support faculty, students and innovative research, and enhance
the physical campus with equipment and facility improvements.

The PNC Financial Services Group, Inc. (www.pnc.com) is one of the nation's
largest diversified financial services organizations providing retail and
business banking; residential mortgage banking; specialized services for
corporations and government entities, including corporate banking, real estate
finance and asset-based lending; wealth management and asset management.
Follow @PNCNews on Twitter for breaking news, updates and announcements from
PNC.

SOURCE Carnegie Mellon University

Website: http://www.cmu.edu
Contact: Mark Burd, Tepper School of Business, +1-412-268-3486,
mdburd@andrew.cmu.edu; or Timothy Rice, PNC Financial Services Group,
+1-412-762-8033, timothy.rice@pnc.com